Slow caging is just like missing a mail date – time passing with lost revenues and no chance to get them back. One organization has lost $4 million due to late response management.
But speed is just table stakes. Your cager can be an active, positive partner in retaining your donors and getting you clean, fast donor data if integrated to your direct marketing.
This white paper takes a crawl, walk, run strategy to improve response management, starting with increasing the speed of your response operations, then better integrating response management into your direct marketing flow, and end with how including oft-forgotten cues can give you better pictures of your donors.
