The Donor Data Advantage Just Got More Accessible
There’s a reason the most successful fundraising organizations in the country consistently outperform their peers. It’s not better instincts; it’s better data. […]
Donor Advancement Strategies to Strengthen Mid-Level Donor Relationships
Mid-level donors play a critical role in nonprofit fundraising success but are not often treated like major donors. They give consistently, demonstrate […]
Turn Supporters into Storytellers with STORYconnect
Storytelling builds trust, deepens emotional connection, and brings missions to life. Yet for many organizations, collecting first-person stories at scale remains a persistent challenge. Stories are […]
What We Learned From Year-End Digital Fundraising Performance
The final days of the year mark one of the most important fundraising windows for nonprofits. With our results officially in, year-end […]
A Day in the Life: How Donor Ambassadors Build Meaningful Donor Connections
Every donor matters, and every engagement counts. Whether they’re a first-time supporter, a monthly sustainer, or a long-time mid-level champion, donors respond […]
Paid Media Does Not Work Alone
In our GivingTuesday white paper, we talked about how paid media was key to 2025 success. But our 2025 GivingTuesday data also […]
90-Day Audience-First Quickstart
We’ve talked about how audience-first marketing is already transforming fundraising. Smarter modeling saved one nonprofit $315K. Personalized outreach drove an 85% higher […]
Why MOBILEpurpose Leads the Way
What To Look for in a Texting Provider, and Why MOBILEpurpose Leads the Way We’re more connected than ever but reaching donors […]
What is a Donor Co-op and Why Should You Use One?
Data co-operatives (aka co-ops) are a valuable, yet often misunderstood, tool. After five years of the SimioCloud co-op, we want to give […]
Smarter Segmentation, Stronger Results: How SimioCloud Elevates CTV for Nonprofits
As more nonprofits explore CTV for donor acquisition, one challenge stands out: audience quality. It’s not enough to reach people; it’s about […]
Raise More by Moving Beyond Pro-Premium and Anti-Premium
By Nick Ellinger, Chief Brand Officer Reciprocity is a core principle of persuasion — if someone gives you something, you feel psychologically […]
How to Bring Back Donors with Audience Modeling
When donors lapse, they’re often treated like cold prospects and hit with a generic, “We miss you!” message and a last try […]