Turn Mid-Level Donors Into Major and Legacy Opportunities
Mid-level donors often represent one of the largest untapped growth opportunities within a fundraising program. They give consistently and meaningfully, yet too often fall between mass fundraising and major gift strategies without a clear path forward.
Moore Donor Advancement is a managed solution that combines predictive modeling, lifecycle segmentation, and ambassador-led outreach to identify high-potential donors and guide structured, personalized engagement. Built on SimioCloud’s modeling infrastructure, it helps organizations strengthen relationships and create a measurable path from mid-level giving to long-term advancement.
Talk to a Donor
Advancement Expert
Actionable Intelligence
Turn Insight Into Advancement
Most mid-level strategies rely on static thresholds and backward-looking reports. Moore Donor Advancement uses predictive modeling and lifecycle segmentation to identify donors with measurable upgrade, renewal, and legacy propensity.
Your team focuses effort where advancement likelihood is strongest, driving more efficient resource allocation and stronger long-term revenue performance.
Managed Engagement
Activate Scalable Advancement
Insight alone does not move donors forward. Dedicated Donor Ambassadors execute structured, personalized outreach aligned to modeled readiness and defined donor journeys.
The result is intentional advancement at scale, improved retention, and a measurable path from mid-level giving into major and legacy portfolios.
Why Choose Moore Donor Advancement?
Moore Donor Advancement unifies predictive modeling, lifecycle segmentation, and ambassador-led outreach into a managed solution built for nonprofit advancement. Integrated with SimioCloud’s modeling infrastructure, it creates structured, measurable pathways from mid-level giving into major and legacy portfolios while enabling clear ROI attribution. Here’s how:
Start Advancing
Donors Today
See how a structured, data-driven approach can unlock measurable growth within your mid-level file and create a clear path into major and legacy giving.
International Relief Organization Case Study
Challenge
A leading international relief organization wanted to expand its mid-level giving without increasing headcount.
Solution
We partnered with the organization to integrate Moore Donor Ambassadors into their mid-level strategy, providing personalized outreach to cultivate, steward, and engage donors. By understanding each donor’s unique motivations, the Ambassadors guided prospects through the giving pipeline, strengthening relationships, and advancing mid-level giving without adding headcount.
Results
- The Ambassador audience outperforms the hold-out panel across all key metrics: retention, reactivation, upgrades, and total giving
- Donors gave 22% more compared to control groups
- Upgrades drove a 65% increase in revenue, demonstrating the effectiveness of personalized Ambassador outreach
Save the Children Case Study
Challenge
COVID and Russia’s invasion of Ukraine created many $1K+ donors for Save the Children, but many of these emergency donors lapsed as a perceived urgency waned.
Solution
Save the Children used modeling to tier their lapsed mid-level donors, then used Moore Donor Ambassadors to do personal outreach via email and phone calls to the highest-ranking individuals. This outreach thanked them, updated them on the emergency and their impact, and talked about ongoing support.
Results
- Exceeded revenue projections by 71%
- Renewed almost 9% of lapsed mid-level donors
- Achieved average gift of $1,265
USA for UNHCR Case Study
Challenge
UNHCR had limited donor movement between mid-level and major giving. As a result, their giving and retention plateaued.
Solution
We modeled their donors to determine the best prospects, then Moore Donor Ambassadors reached out with 1:1 outreach, along with quarterly touchpoints.
Results
- Increased mid-level revenue by 89%
- Achieved ROI of 184%
- Strengthened mid-level donor connections.
Learn More About Mid-Level and Major Giving:
Find and recruit new mid-level donors.
Wealth alone is not enough; you should also know if someone is interested in giving.