Turning Stories Into Support
AI can generate an appeal letter—but it takes great creative minds to make it resonate, to design campaigns that transcend channels, and to turn an individual into a donor. At Moore, our award-winning creative teams craft compelling campaigns backed by proven success, strengthened by insights from the only Neuro-Fundraising® Lab in the sector.
Creative Backed
by Science
Data-Informed Creative
Storytelling That Drives Revenue
Every organization tells stories—but not all stories drive results. At Moore, we go beyond storytelling to build data-driven, donor-focused narratives that spark emotional connection and inspire measurable action. From direct response appeals to brand campaigns, our storytelling is designed to deepen donor relationships, increase response rates, and maximize lifetime value—turning powerful stories into sustained revenue growth for your mission.
The Intersection of Art and Science
Creative Vision, Backed by Proven Methods
Our award-winning campaigns unite the art of storytelling with the science of influence to do more than inspire—they drive revenue. By blending emotional resonance with data-driven insights, we motivate both current and prospective donors to take action. The result: stronger donor engagement, higher response rates, and measurable growth in fundraising performance.
Why Choose Moore's Creative
Across industries, channels, and the full donor journey, our creative teams design campaigns that deliver measurable success. Here’s how:
Inspire People to
Join Your Mission
Operation Smile Case Study
Challenge
Operation Smile had relied on the same acquisition control package for nearly a decade, but its performance was declining. A refreshed mail package was needed to sustain donor acquisition for this vital mission.
Solution
Using insights from Moore’s Neuro-Fundraising® Lab, our creative teams identified which package elements created urgency, discomfort, and attention. We then reimagined the control with a new theme, signer, and offer to drive stronger response.
Results
23% increase in response rate
21% increase in average gift
18% decrease in cost to acquire
Outperformed a long-standing control in market for over a year
Make-a-Wish Case Study
Challenge
Early tests of DRTV and CTV spots delivered acquisition costs just above the $500 per sustainer threshold needed to make the program scalable.
Solution
Leveraging insights from Moore’s Neuro-Fundraising® Lab, our creative team recut the spot using existing footage to build a stronger emotional connection with the subject. We also refined audience targeting to increase efficiency and impact.
Results
Cut sustainer acquisition costs by 72% through optimized DRTV & CTV
Increased overall revenue by 52%
Lifted average gift by 32%
Transformed a borderline campaign into a scalable, high-quality sustainer program
Learn More About Moore's Creative:
How the smallest nuances in design can impact accessibility.
Learn top tips and techniques for direct response storytelling.
