Animal Organizations

Saving Feathers, Flippers, and Fur

Personalization Beyond Cat vs. Dog

Whether they are advocates or slacktivists, proud pure-bred pet fur parents or proud shelter rescuers, you know that your donors come in all types. You also know that you do best when telling their individualized story.

We can help. We help organizations restore habitats, save species, and rescue animals from predators, human and otherwise with 1:1 omnichannel marketing.

Expertise with Animal Organizations

We have the honor of having worked with organizations like Humane World for Animals, IFAW, and San Diego Zoo Wildlife Alliance with expertise raising money and building advocacy programs for animals.

We Know Your Supporters

Our SimioCloud co-op has 127+ million donors, including millions of donors to animal organizations like yours. With AI modeling, we find your next new donor, sustainer, and major donor to maximize your fundraising.

Omnichannel Donor Journeys

Across mail, email, display, texting, and donor services, our omnichannel campaigns create true donor surround sound that attracts and retains committed donors.

End-to-End Execution

When creative, media buying, data management, caging, and fulfillment combine, you get greater efficiency and communications optimized for revenue.

Raise More Money

with Better Audiences

Discover the hidden gems on your file and using 1:1 communications to elevate them to sustainers, major givers, and more.

Every Channel. Maximum Results.

Mail. Digital. CTV. Social. Email.

Eliminate silos among channels and vendors that block your revenues. Instead, get AI-driven clarity and real-time performance insights to increase results. Our precise omnichannel marketing turns potential supporters into loyal donors and advocates.

Strategies That Drive Lasting Growth

Strategy that Grows with You

We deliver transformational growth to animal organizations with strategy that scales. In every donor lifecycle, we help you get the most out of each donor and attract high-potential acquisition audiences.

Why Choose Moore?

We bring strategy, audience, data, creative, and media planning together into a unified whole. Our strategy is audience first so that you build around your donors, not your channel for maximum revenue growth.

Data-Driven Strategy

With SimioCloud, we start with rich donor intelligence on macro trends and individual nuances so tactics are sharp and effective.

Integrated Strategy and Execution

We put strategy, creative, media, and production under one roof for momentum without hand-offs and communications without silo barriers.

Proven Donor Expertise

We’ve engineered breakthrough results for animal organizations expanding revenues and donor files; we bring that playbook to you.

1:1 Marketing at Enterprise Scale

We deliver individualized journeys that lift satisfaction and lifetime value, harnessing thousands of data points and AI modeling to customize communications for maximize effect.

Live Optimization

We refine targeting, creative, and channels at the speed of results to maximize return and file growth.

Channel-Agnostic Creative

Tell unified stories across email, social, display, video, and direct mail. This omnichannel outreach helps lift all boats.

Keep Your Donors

Engaged with Moore

We don’t just acquire and forget. We keep your donors engaged, connected, and committed to your mission.

Humane World for Animals Case Study

Challenge

Humane World for Animals wanted to expand its audience and channel reach to increase its revenues and brand at the same time.

Solution

We used SimioCloud to model for their most likely sustainers, then targeted them with connected TV advertising.

Results

  • Achieved a 3x return on ad spend
  • Increased brand awareness by 4%
  • Increased its sustainer file by 10%

Learn More About Moore's Work With Animal Organizations

See how animal organizations performed last year with tips for a path forward to 2026 and beyond.

Read More

See how Humane World for Animals used connected TV advertising to increase their sustainer file and revenues.

Watch Webinar

Integrated Solutions.

Measurable Impact.

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