Turn Supporters into Storytellers with STORYconnect
Storytelling builds trust, deepens emotional connection, and brings missions to life. Yet for many organizations, collecting first-person stories at scale remains a persistent challenge. Stories are […]
A Day in the Life: How Donor Ambassadors Build Meaningful Donor Connections
Every donor matters, and every engagement counts. Whether they’re a first-time supporter, a monthly sustainer, or a long-time mid-level champion, donors respond […]
90-Day Audience-First Quickstart
We’ve talked about how audience-first marketing is already transforming fundraising. Smarter modeling saved one nonprofit $315K. Personalized outreach drove an 85% higher […]
Why MOBILEpurpose Leads the Way
What To Look for in a Texting Provider, and Why MOBILEpurpose Leads the Way We’re more connected than ever but reaching donors […]
Beyond “Dear [First Name]”: Customization at the Audience Level
You’re probably already familiar with the basics of personalization. “Dear [First Name]” is a great place to start an email or letter, […]
Why Most Email Acquisition Strategies Fail
It’s campaign crunch time. Your email list has grown stale. Performance is soft. Your team is under pressure to bring in new […]
Fundraising Lessons from 50 Years of Reinvention: What Nonprofits Can Learn from SNL
Fifty years. That’s a lifetime of reinvention, audience engagement, and cultural impact. The recent Saturday Night Live 50th Anniversary Special was more […]
The Five Love Languages of Fundraising
If you think this is just another feel-good fundraising analogy, think again. We talk a lot about donor engagement, retention, and lifetime […]
Moving the Goalposts on Donor Engagement
Two years ago, Moore highlighted what $7 million — the cost of a 30-second ad in the big game at the time […]
Fresh Start: 5 Fitness Tips for Your Fundraising Strategy
A new year brings an air of excitement for some, uncertainty for others, and the potential for renewal and growth. Just as […]
A Medicine that Nonprofit Marketers Can Dispense
There’s a reason why when you hear “Surgeon General,” your mind may automatically fill in “warning.” Surgeon General Dr. Luther Terry issued […]
Mobile Giving: Bridging the Gap Between the Mobile Mindset and Effective Fundraising
Our last post explored how younger donors approach giving and how to engage this emerging donor base. One shift in donor behavior […]