What We Learned From Year-End Digital Fundraising Performance
The final days of the year mark one of the most important fundraising windows for nonprofits. With our results officially in, year-end […]
A Day in the Life: How Donor Ambassadors Build Meaningful Donor Connections
Every donor matters, and every engagement counts. Whether they’re a first-time supporter, a monthly sustainer, or a long-time mid-level champion, donors respond […]
Paid Media Does Not Work Alone
In our GivingTuesday white paper, we talked about how paid media was key to 2025 success. But our 2025 GivingTuesday data also […]
90-Day Audience-First Quickstart
We’ve talked about how audience-first marketing is already transforming fundraising. Smarter modeling saved one nonprofit $315K. Personalized outreach drove an 85% higher […]
Why MOBILEpurpose Leads the Way
What To Look for in a Texting Provider, and Why MOBILEpurpose Leads the Way We’re more connected than ever but reaching donors […]
What is a Donor Co-op and Why Should You Use One?
Data co-operatives (aka co-ops) are a valuable, yet often misunderstood, tool. After five years of the SimioCloud co-op, we want to give […]
Smarter Segmentation, Stronger Results: How SimioCloud Elevates CTV for Nonprofits
As more nonprofits explore CTV for donor acquisition, one challenge stands out: audience quality. It’s not enough to reach people; it’s about […]
Raise More by Moving Beyond Pro-Premium and Anti-Premium
By Nick Ellinger, Chief Brand Officer Reciprocity is a core principle of persuasion — if someone gives you something, you feel psychologically […]
How to Bring Back Donors with Audience Modeling
When donors lapse, they’re often treated like cold prospects and hit with a generic, “We miss you!” message and a last try […]
Who’s Ready to Give? Let the Data be the Judge.
Warm prospects are already engaged with your mission in meaningful ways. These are your grateful patients, volunteers, petition signers, ticket buyers, alumni, […]
You Know You Need Audience-First Marketing — But What’s The Next Step?
Most nonprofits already know that audience-first, omnichannel marketing is the path to stronger engagement and long-term growth. When you use smarter segmentation […]
Two Seconds with Massive Impacts on Your Marketing
By Nick Ellinger, Chief Brand Officer The first second is what happens when your donor or prospect sees your communication. When your […]