Honoring Heroes, One Story at a Time
Those you serve — and those who support them — speak a language of service and sacrifice. Whether it’s a “hooah,” “oorah,” “hooyah,” or “hoorah,” these battle cries carry deep meaning, uniting those who have served. Every veteran, service member, and supporter has a unique story, and your message should reflect that.
We can deliver personalized, data-driven solutions to connect with your audience and inspire action.
Donor Journeys that
Raise More Money
find the hidden gems on your file with SimioCloud modeling, then maximize your revenue with customized 1:1 journeys that puts each donor on the right path.
Donor Surround Sound
Mail. Digital. CTV. Social. Email.
Our SimioCloud AI modeling creates audiences that work across channels with specific co-op audiences for mail and email donors. Acquire donors who aren’t channel bound.
Lasting Growth for Any Size Organization
Strategies for Growth
We’re proud to work with VSOs large and small… and helped some of the small VSOs get large. We can help with your program expand regardless of size.
Why Choose Moore?
We create results by unifying strategy, audience, data, creative, and media planning. When strategy leads, your revenues increase, your advocates engage, and you build your effective movement.
Veteran Service
Specific Solutions
Our decades of VSO experience and data can make the difference in your revenues and long-term growth.
Disabled American Veterans Case Study
Challenge
DAV wanted to improve their time to second gift and their likelihood of getting that second gift.
Solution
We used CTV, video, and display advertising to actively target online donors in the first seven days post-gift, asking for a sustainer upgrade.
Results
- Achieved a 3.39 ROAS
- 21% of donors upgraded to sustainers
Wounded Warrior Project Case Study
Challenge
Wounded Warrior Project already had a strong GivingTuesday, having increased revenue 15% year-over-year with Moore the previous year. They needed to maintain that success.
Solution
We doubled down on many of the successful tactics they had been using, testing expanding into new ad partnerships, and build a texting program for GivingTuesday and end of year.
Results
- GivingTuesday donations increased 30%
- GivingTuesday donations increased 39%
- Overall Q4 digital revenues increased 26%
