Connected TV (CTV)
Transform your Fundraising with Targeted Video Ads
Get the Storytelling Power of TV with the Precision of Digital
CTV is transforming nonprofit fundraising, empowering you to reach the right donors with video ads that spark emotion and drive measurable results.
Our CTV programs are engineered for results. We leverage AI-driven audience modeling, programmatic media buying, and creative validated in our Neuro-Fundraising® Lab. The outcome: premium inventory, efficient CPMs, and performance lift across your entire media mix.
Start Your
CTV Strategy.
Award-Winning & Donation-Driving
Storytelling that Moves
Trusted by leading nonprofits, our award-winning CTV creative drives both emotional connection and measurable giving. Integrated storytelling across CTV and other channels ensures consistency, deeper engagement, and stronger donor impact.
Your One-Stop Shop
Full-Funnel Strategy
We deliver end-to-end CTV campaign management—combining audience modeling, creative development, in-market testing, media execution, and performance reporting under one roof. This unified approach ensures efficiency, consistency, and measurable results.
Why Choose Moore for CTV?
Whether you’re expanding acquisition or strengthening sustainer programs, we design campaigns grounded in predictive insights and proven strategies—driving measurable growth and long-term donor value. Here’s how:
See the Metrics
that Matter.
March of Dimes Case Study
Challenge
March of Dimes faced underwhelming results from CTV and programmatic digital efforts while trying to reactivate donors who had lapsed for 13–24 months.
Solution
We applied SimioCloud’s advanced scoring to their lapsed donor file, leveraging deep co-op data to uncover hidden value. This enabled March of Dimes to confidently suppress unprofitable segments while identifying high-potential donors that traditional recency metrics would have missed.
Results
58% ROI
158% revenue over budget
$119 average gift
Make-A-Wish Case Study
Challenge
Early tests of DRTV & CTV spots were just above the $500 per sustainer cost to acquire to make a scalable program viable.
Solution
Using SimioCloud modeling, we refined the target audience for the ads. We also used Moore’s Neuro-Fundraising® Lab to test the spots and refine the creative
Results
Cut sustainer acquisition costs by 72% with DRTV & CTV
Increased overall revenue by 52%
Increased average gift by 32%
Turned a borderline campaign into quality, scalable source of sustaining donors
Learn More About Moore's CTV:
Video advertising reaches the 50+-year-olds watch over five hours of TV a day and younger people who watch more streaming.
Connected TV and programmatic advertising is the fastest-growing marketing channel in spend and results.
