Fundraising Runs on Intelligence
Success comes from data, not guesswork. We transform raw information into strategic advantage with advanced analytics, AI-driven modeling, and real-time performance tracking through Moore’s SimioCloud. The result: you identify the right donors, deliver the right message, and drive measurable results across every channel.
From targeting to testing, every campaign we build is data-informed, efficient, and designed to command attention.
Turn Insight
into Impact
Precision Targeting
Data That Delivers Results
With Moore, every decision is powered by real donor data, not assumptions. We combine thousands of giving, demographic, and behavioral signals with advanced predictive modeling to identify donors most likely to give—helping you reach the right people and maximize ROI.
Real-Time Insights
Intelligence That Drives Growth
Our analytics go beyond reporting—they drive action. By tracking campaign performance in real time across mail, digital, and video, Moore helps you refine strategy mid-flight, reduce waste, and deliver measurable results that scale over time.
Why Choose Data and Analytics with Moore?
We combine the industry’s deepest nonprofit data with AI-driven analytics and omnichannel expertise to help you target, engage, and retain the right donors. Our approach turns raw information into actionable intelligence, delivering measurable impact across every campaign and channel. Here’s how:Â
Turn Data
Into Donors
Children’s Hospital of Philadelphia  Case Study
Challenge
Children’s Hospital of Philadelphia sought to strengthen relationships with donors, with a particular focus on those most likely to make significant contributions to the organization
Solution
We applied SimioCloud’s AI-powered modeling to identify donors with both the capacity and inclination to make mid-level and major gifts.
Results
The organization’s refreshed mid- and major-gift communications achieved:
-
+85% response rate
-
+25% increase in average gift
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+17% faster conversion to major gifts
Shriners Children’s Case Study
Challenge
Shriners Children’s had strong digital and mail programs, but the two channels lacked coordination.
Solution
We built a data and analytics bridge to co-target their direct mail audience with digital ads that aligned with mail creative, incorporated online calls-to-action, and leveraged SimioCloud for precise targeting.
Results
- 10.45x return on ad spend
- +72% response rate
- +11% increase in average gift
Learn More About Data and Analytics
How data can change your donor targeting and improve your results.
See data-driven insights from top digital campaigns.
