Digital

Data-Driven Strategy. Measurable Growth.

We help you identify your best donors online—and inspire them to take action.

We deliver data-driven digital marketing programs that scale revenue, increase donor lifetime value, and provide complete transparency into your spend.

Powered by SimioCloud’s AI-driven audience intelligence and Moore’s deep fundraising expertise, we design and execute high-performing digital strategies that convert with measurable ROI.

From display ads and email journeys to influencer campaigns and SMS engagement, we manage your entire digital program—end to end—with precision, efficiency, and results you can track.

Optimized Across Every Digital Channel

We manage your entire digital ecosystem—spanning email, paid social, search, video, SMS/MMS, display, and influencer marketing. Using media mix modeling and journey analytics, we optimize performance across every channel and maximize donor impact at every stage of the funnel.

Digital 1:1 Marketing at Scale

With dynamic creative optimization (DCO) for video and display ads, combined with integrated CRM workflows, we personalize messaging by donor segment, giving behavior, and channel history. The result: higher conversion rates, larger gift sizes, and stronger donor satisfaction.

AI-Powered Targeting & Predictive Modeling

Our proprietary SimioCloud identity graph leverages billions of donation and behavioral data points to pinpoint the digital prospects most likely to convert—driving higher response rates while reducing acquisition costs.

Real-Time Attribution & Optimization

We monitor performance daily, run controlled tests, and dynamically reallocate budgets to the best-performing segments and platforms. With transparent dashboards, you see where every dollar goes and how every donor engages—ensuring accountability and measurable ROI.

Upgrade Your

Digital Strategy

Ready to scale your digital fundraising? Let’s build your next breakthrough campaign.

End-to-End Digital Supply Chain

Work with Certified Experts

We bring deep expertise across every major platform and digital sub-channel—backed by proprietary tools like the SimioCloud data platform and Moore MOBILEpurpose texting solution. Together, these capabilities deliver smarter targeting, seamless execution, and measurable results.

Where Data Meets Creativity

Creative Designed to Drive Results

Leverage emotionally compelling, award-winning content designed to convert and validated through performance testing. With Moore’s Neuro-Fundraising Lab, every asset is optimized for digital and omnichannel excellence—ensuring your message resonates, engages, and drives results.

Why Choose Moore

for Digital Outreach?

We are the leader in nonprofit digital marketing, delivering 3.6 billion digital impressions, 1 billion emails, and 35 billion video impressions every year. Here’s why:

Integrated Data Ecosystem

We don’t just integrate with platforms—we own the data foundation. SimioCloud powers the full fundraising lifecycle, from acquisition to personalization, leveraging first-party and cooperative data across mail, digital, and CRM. The result is seamless continuity and intelligence across every donor journey.

Proprietary Co-Targeting & Lead Intelligence

Unlike agencies that depend on rented data or siloed activation, Moore applies Co-Targeting with SimioCloud to replicate high-performing direct mail audiences across digital channels. Our AI models flag the prospects most likely to convert before spend is allocated—driving efficiency and performance from the very start.

Closed-Loop Performance Feedback

Our reporting connects offline and online donor behavior—linking impressions, clicks, mail delivery, and donations. This goes beyond channel attribution to deliver true donor outcome attribution, giving you a complete view of what drives results.

Enterprise-Grade Campaign Orchestration

We orchestrate complex, multi-channel campaigns with the precision and rigor of an enterprise operation. From version control and stakeholder-specific data delivery to HIPAA and SOC 2 compliance and structured creative QA pipelines, every detail is managed to ensure accuracy, security, and flawless execution at scale.

Continuous Test-and-Learn

Every campaign is designed with structured testing—spanning audience models, message variations, dayparting, and cadence strategies. Backed by full-funnel analytics, we transform results into insights that continuously refine future strategy, driving long-term growth beyond this quarter’s ROI.

True Omnichannel Execution

Engage supporters across email, social, display, search, text, connected TV, influencer, and video—seamlessly coordinated to maximize reach, lift, and impact.

Power Your

Performance with Moore

Predictive targeting. Cross-channel strategy. Real-time results. All in one.

Wounded Warrior Project Case Study

Challenge

Wounded Warrior Project had successfully scaled its year-end digital program but needed to unlock additional growth to achieve even more ambitious revenue goals.

Solution

Moore expanded Wounded Warrior Project’s digital reach by scaling programmatic efforts, launching a new texting program, and activating campaigns across CTV, Performance Max, YouTube, Amazon Prime, and Netflix. This diversified engagement strategy optimized performance while unlocking new channels for growth.

Results

  • 38% YoY growth in year-end revenue

  • 34% YoY growth on Giving Tuesday

Shriners Children's Case Study

Challenge

Shriners Children’s had established strength in both digital and mail programs but needed greater integration between the two to maximize efficiency, consistency, and overall fundraising impact.

Solution

We began by co-targeting Shriners Children’s direct mail audiences with coordinated digital advertising. Campaigns mirrored the mail creative, incorporated online calls-to-action, and leveraged SimioCloud for precise targeting—creating a unified donor experience across channels.

Results

  • 10.45x return on ad spend

  • +72% increase in response rate

  • +11% increase in average gift size

Learn More About Digital Marketing:

The search landscape is changing; make sure you change with it.

Read More

See how other organizations grew their digital revenues last year with implications for this year.

Read More

Integrated Solutions.

Measurable Impact.

Services

Newsletter Signup

Receive free educational and informational updates from nonprofit thought leaders.

Name

Copyright: © 2024 Moore. All Rights Reserved

|

|