Disease Organizations
Saving Lives, Changing Lives, and Finding Cures
Capturing hearts and minds to save hearts, minds, lungs, smiles...
The people who come to you do so for different reasons. Those who have your disease are looking for treatments; those who care for them are looking for caregiver tips; those who fear the disease are looking for a cure.
So your marketing must be one to one, not one size fits no one.
We can help. We help the great causes fighting diseases with 1:1 omnichannel marketing.
Raise More Money
with Better Audiences
Discover your best potential donors and elevate them to sustainers, major givers, planned givers, and more with 1:1 communications across channels.
Mail. Digital. CTV. Social. Email.
Create True Donor Surround Sound
Get AI-driven clarity instead of silos and real-time performance optimizations instead of post mortems. By integrating across channels, we bring in passionate new donors and advocates.
Create Transformative, Lasting Growth
Strategy that Grows as You Do
We scale our strategy to fit disease organizations large and small. And we do the same, honoring donors large and small to get the most revenue out of each donor and potential donor.
Why Choose Moore?
We bring strategy, audience, data, creative, and media planning together into a unified whole. Our strategy is audience first so that you build around your donors, not your channel for maximum revenue growth.
Engage Your Donors
Individually with Moore
Your donors might be affected by the disease, love someone who is, or want to prevent it in themselves. Each reason for giving deserves its own individual communication in every channel.
American Heart Association Case Study
Challenge
American Heart Association had a small number of organically acquired monthly donors and wanted to formally launch a sustainer acquisition program.
Solution
Using SimioCloud, we uncovered key data insights and built models for sustainer acquisition and one-time donor upgrading.
Results
- Built a full-funnel sustainer program
- Worked across channels for sustainer recruitment and upgrading
- Doubled sustainer counts in two years
March of Dimes Case Study
Challenge
March of Dimes wanted to better to reactivate lapsed donors and maximize year-end revenue by integrating CTV into the marketing mix.
Solution
Using SimioJourney model scoring, March of Dimes identified high-propensity donors and executed real-time optimized media buys. The creative strategy repurposed in-house video assets into a poignant 30-second CTV spot featuring a mission-affected family and their son, Gabriel.
Results
- Reactivated 1,305 donors at a $119 average gift
- Made money in reactivation, returning 58% ROI
- Increased revenue 158% over budget
Learn More About Moore's Work With Disease Organizations
See how disease organizations performed last year with tips for a path forward to 2026 and beyond.
You’ll see how Make-A-Wish and other nonprofits have made video advertising successful.