AI-Powered Targeting. Integrated Execution. Sustainable Growth.
Sustainable revenue growth begins with acquiring the donors most likely to deliver long-term impact. Our data-powered acquisition engine pinpoints, engages, and converts high-potential supporters—building a stronger donor pipeline and maximizing lifetime value.
Powered by predictive modeling, real-time performance insights, and deep audience intelligence, we identify the right prospects and activate them across the most effective channels—including digital, direct mail, CTV, DRTV, and beyond—ensuring every investment drives measurable growth.
Contact us today to learn how Co-Targeting with SimioCloud can accelerate your donor growth.
Learn More About
Acquiring Donors
A successful acquisition program doesn’t just find new donors — it keeps them engaged, connected, and committed to your mission.Â
No Channel Bias. Just Results.Â
Mail. Digital. CTV. Social. Email.
We acquire donors across every channel using AI-driven clarity and real-time performance insights to reveal what works, what scales, and what drives ROI. By reaching prospects where they are—and activating them with precision—we turn potential supporters into lasting contributors to your mission.
Accurate Attribution. Quantifiable Acquisition.
Matchback Analysis
Our matchback analysis links every donor response to its originating audience or campaign—across email, digital, social, and offline channels. By capturing the complete path to conversion, we deliver a true measure of performance, reveal hidden attribution, and give you the confidence to invest where ROI is proven.
Why an Acquisition Strategy with Moore Works
From first touch to long-term engagement, we use data-driven targeting to deliver your message to the right people, in the right channels, at the right time—converting prospects into loyal supporters and transforming one-time gifts into sustained impact. Here’s how:
Keep Your Donors
Engaged with Moore
A successful acquisition program to find new donors — it keeps them engaged, connected, and committed to your mission.Â
A Veteran Services Organization Case Study
Challenge
A VSO wanted to find a new cohort of donors to attract to their organization who are of substantial value cost-effectively. It also needed to be able to deliver scale.
Solution
SimioAudience Ensemble AI modeled audiences for effectiveness and tested two unique audiences representing 6 million names, mailed a few weeks apart.
Results
- Increased response rate by 67%
- Increased average gift by 24%
- Created a sustainable source of acquisition names
Share Our Strength | No Kid Hungry Case Study
Challenge
No Kid Hungry set out to evaluate if DRTV could serve as a scalable, cost-efficient channel for acquiring new monthly donors.
Solution
We tested five distinct creative concepts—including two featuring Jeff Bridges as a celebrity spokesperson. The campaign aired across 21 national cable networks, spanning diverse demographics and content categories, enabling us to assess performance across multiple audience segments
Results
$117 net revenue per sustainer
Profitable acquisition achieved
+38% sustainers vs. goal
Learn More About Donor Acquisition:
As new donor acquisition gets tougher and tougher, we can help.
Learn strategies to offset response degradation and lower the cost of acquiring new donors.
