Donor Advised Funds (DAFs)
Turn Fast-Growing Revenues Into Your Growth
Data-Driven Outreach. Maximized DAF Giving.
Our team leverages SimioCloud’s AI-powered modeling to pinpoint existing donors and prospects most likely to give through a donor-advised fund (DAF), then builds personalized outreach strategies that resonate with these audiences.
Through data-driven analysis, campaign audits, and omnichannel execution, we transform DAF potential into measurable impact. We also equip you to communicate effectively with financial advisors and DAF sponsors—expanding influence and reach.
Whether you’re scaling a mature DAF program or building one from the ground up, Moore delivers the insight, precision, and tools you need to grow this essential revenue stream.
Smarter Targeting with SimioCloud
Identify your highest-value DAF prospects with AI-powered models trained on billions of giving signals, demographic data, and behavioral patterns—ensuring you connect with the right donors, at the right time, with the right message.
Creative Engineered for Results
Develop emotionally compelling planned giving appeals with our award-winning creative teams. Every asset is validated through our exclusive Neuro-Fundraising® Lab, ensuring your story not only resonates—but inspires donors to take action.
1:1 Marketing at Scale
Deliver personalized messages that reflect each donor’s values, motivations, and giving history—driving deeper engagement and stronger DAF commitments across every platform.
Grow Your
DAF Revenue
Partner with us to identify, engage, and retain high-value DAF donors—delivering precision, measurable impact, and long-term growth.

Step One
Unlocking DAF Potential
We conduct a comprehensive review of your donor data and creative assets to identify current DAF contributors, uncover high-potential prospects, and assess the effectiveness of your messaging strategy—pinpointing opportunities to drive stronger results.
Step Two
DAF Insights & Strategy
You’ll receive a comprehensive analysis of the audit results, along with clear recommendations to strengthen segmentation, enhance creative, and optimize outreach across channels.


Step Three
DAF Strategic Consulting
Our experts collaborate with your team to implement data-driven strategies that boost DAF engagement, sharpen messaging, and optimize campaign performance for measurable growth.
Why Choose Moore for DAF Giving?
We provide an end-to-end solution for DAF donors—from audience building and strategy to creative, channel-agnostic execution, response management, and seamless data integration. The result: donor experiences that strengthen retention, deepen engagement, and drive long-term growth.
Predictive Targeting
Reach your highest-potential DAF donors with SimioCloud’s AI-powered models, trained on billions of giving signals, demographic attributes, and behavioral insights—delivering unmatched precision in targeting and engagement.
Omnichannel Reach
Make your DAF pitch impossible to ignore with a donor surround-sound strategy—DRTV, CTV, display, mail, email, social, texting, and more—all working together to maximize reach and impact.
Creative That Inspires Action
Harness our award-winning, in-house production teams—specializing in video, audio, imagery, and copy—to craft emotionally powerful DAF communications. Every asset is tested through the exclusive Neuro-Fundraising® Lab to ensure your message resonates and drives results.
Strengthen Donors from Day One
Strengthen new DAF relationships from the start with tailored, data-driven communications that increase retention and donor value. Paired with high-touch services from our donor care teams, we extend your stewardship capacity to deliver lasting engagement and growth.
End-to-End Execution
We manage every aspect of your DAF program—audience targeting, strategy, creative, media, donor care, and data analytics—so your team can stay focused on driving growth instead of managing logistics.
Growth Built on Relationships
We go beyond acquisition to create sustained, mission-driven engagement that keeps DAF donors inspired, invested, and committed from the very first interaction.
DAF Giving for
Every Organization
Whether you’re launching your first DAF campaign or scaling across channels, we provide the roadmap, expertise, and support to drive measurable success.
An International Medical Organization Case Study
Challenge
The organization sought to model and identify new prospective DAF donors while also engaging existing supporters to channel their giving through DAFs.
Solution
Using Moore’s SimioCloud, the organization modeled both its existing file and an acquisition audience to identify likely DAF donors. They then mailed 10,000 targeted self-mailers to these modeled prospects, asking if they held a donor-advised fund account—creating a direct path to engagement and identification.
Results
10%+ response rate
100+ new DAF gifts
84% of gifts from first-time DAF donors
A Healthcare Organization Case Study
Challenge
The organization wanted to determine whether additional DAF gifts could be generated from its existing donor file.
Solution
We leveraged the organization’s existing mail program to spotlight the impact of giving through a donor-advised fund (DAF), encouraging donors to consider this channel as a powerful way to support the mission.
Results
$115,000 increase in revenue
Multiple donors increased their giving 10x, reaching five-figure levels through DAF gifts
Learn More About DAFs
Learn the steps to success with donor advised funds.
How matching gifts can make a difference for donor advised funds.