2024 in Review Charitable Giving by the Numbers

The 2024 Charitable Giving by the Numbers report analyzes over $1.5 billion in donations across Moore’s agency and RMG data, offering a clear, sector-spanning view of fundraising performance in a complex giving environment. With contributions from Microsoft, Fundraise Up, and Tiltify, this comprehensive analysis reveals key trends in donor behavior, channel performance, and campaign strategy across direct mail, digital, DRTV, and peer-to-peer fundraising. From rising acquisition ROI to shifting monthly giving patterns and the continued power of multichannel donors, the report uncovers where nonprofits grew, where they struggled, and what the data says about the first half of 2025 — and what’s coming next. Designed for nonprofit strategists, fundraisers, and marketers, this report is both a retrospective and a roadmap for smarter planning ahead.