Audience First Marketing

The 2025 Moore Playbook for Audience-First Marketing is your step-by-step guide to reaching the right people with the right message — in every channel that matters. Packed with real-world examples, proven strategies, and practical insights, this playbook helps fundraisers and marketers move from static segmentation to dynamic, data-powered campaigns.

If you’re ready to raise more, retain more, and build lasting donor relationships, this is your next move.