Moore: The New Mail

Direct mail is changing — and smart fundraisers are changing with it. The New Mail explores how rising costs, evolving donor behavior, and omnichannel strategies are reshaping one of the most powerful tools in nonprofit marketing.

Backed by neuroscience and real-world results, this white paper reveals why direct mail still drives action and how today’s most effective programs use data, personalization, and precision targeting to make every piece count.

If you’re ready to rethink, retool, and reinvest in mail that moves people — this is where to start.