Reach new audiences. Inspire meaningful action. Deliver measurable results.
Direct Response Television (DRTV) remains one of the most powerful drivers of nonprofit acquisition and awareness—especially when guided by data, science, and strategy. At Moore, we go beyond television spots to build high-performance, full-funnel DRTV campaigns that increase conversions, maximize donor lifetime value, and lift results across your entire fundraising program.
Ready to see the full
potential of DRTV?
Let’s build a performance-driven campaign that lifts every channel and scales your donor file.
Find Your Next Donor
Comprehensive Reach
We use advanced audience modeling to target TV viewers who most resemble your current donors—maximizing conversion potential. At the same time, program-based advertising extends reach to entirely new households, enabling you to acquire first-time donors at scale and diversify your file beyond what digital or direct mail alone can deliver.
Billions of Impressions, Measurable Impact
The Leader in DRTV
In the last year alone, Moore placed 35 billion video ad impressions—a scale that delivers unmatched buying power to secure the industry’s lowest rates. More importantly, every impression fuels our data engine, continuously sharpening predictive models that identify, convert, and retain your next donor with greater accuracy.
Why Choose DRTV
with Moore?
With Moore, DRTV becomes a growth engine. Our scale, award-winning creative, and unmatched data deliver cost-effective donor acquisition and lift across every channel. Here’s how:
Fuel Scalable Growth
with Data-Powered DRTV
Share Our Strength | No Kid Hungry Case Study
Challenge
No Kid Hungry set out to evaluate if DRTV could serve as a scalable, cost-efficient channel for acquiring new monthly donors.
Solution
We tested five distinct creative concepts—including two featuring Jeff Bridges as a celebrity spokesperson. The campaign aired across 21 national cable networks, spanning diverse demographics and content categories, enabling us to assess performance across multiple audience segments.
Results
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$117 net revenue per sustainer
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Profitable acquisition achieved
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+38% sustainers vs. goal
Wounded Warrior Project Case Study
Challenge
Wounded Warrior Project sought to expand beyond its core male audience, strategically targeting entertainment, female-focused, animal interest, and multicultural networks to engage a broader and more diverse donor base.
Solution
Leveraging targeted creative tailored to each audience segment—and guided by our proprietary DRTV performance database—we launched campaigns across a wide range of networks. Real-time performance tracking quickly revealed the most effective creative and network combinations, enabling us to optimize spend and scale proven winners.
Results
80% increase in working networks
44% reduction in cost per web visitor
Expanded reach to more diverse audiences through targeted media and creative testing
Learn More About DRTV with Moore:
This webinar introduces you to the costs and benefits of DRTV, weighing the scope it gains versus costs.
How DRTV and CTV can bring you scope and targeting, respectively.
