Health Care Organizations
Precision Medicine Meets Precision Marketing
1:1 Treatment, Just Like You Treat Patients
Just as delivering the right treatment to the right patient at the right time is the foundation of modern health care, engaging the right donors, patients, and caregivers with the right message is critical for lasting impact.
We apply data-driven intelligence, AI-powered insights, and omnichannel strategies to help health care organizations
Turn Grateful Patients &
Families into Donors
Our SimioCloud modeling can instantly discover who among your patients and their families are already giving to other organizations and will be your best donors.
Mail. Digital. CTV. Social. Email.
Reach Your Donors with Surround Sound
Everyone has a mailbox, email inbox, TV, and phone. Reach them on all these channels with similar messaging instead of siloed. Let each channel help the other channels’ performance.
Privacy Compliant Data
HIPAA-Compliant and Privacy Forward
We have thousands of data points on every American and handle each one with care. We are HIPAA and SOC 2 compliant and know how to create 1:1 communications that still respect privacy.
Why Choose Moore?
We bring strategy, audience, data, creative, and media planning together into a unified whole. Our strategy is audience first so that you build around your donors, not your channel for maximum revenue growth.
Engage Your Donors
Individually with Moore
Whether a patient, a family member, or community member, each reason for giving deserves its own individual communication in every channel. We can help.
Children's Hospital of Philadelphia Case Study
Challenge
Children’s Hospital of Philadelphia (CHOP) needed to strengthen its major donor outreach by identifying the right prospects and determining optimal ask levels. Existing wealth models weren’t surfacing enough high-potential leads, limiting major gift performance.
Solution
CHOP partnered with Moore to implement a SimioJourney predictive model that leveraged AI and comprehensive donor data to identify and prioritize high-value Grateful Family prospects. We built audiences that not only pinpointed the most likely major gift candidates but also guided gift ask strategies.
Results
$35MÂ projected increase in prospective major gifts
22.6%Â higher average gift size
17.4%Â faster velocity to gift
42%Â lift in response rate
3,000 new major gift Grateful Family prospects identified
Shriners Children's Case Study
Challenge
Shriners Children’s had established strength in both digital and mail programs but needed greater integration between the two to maximize efficiency, consistency, and overall fundraising impact.
Solution
We began by co-targeting Shriners Children’s direct mail audiences with coordinated digital advertising. Campaigns mirrored the mail creative, incorporated online calls-to-action, and leveraged SimioCloud for precise targeting—creating a unified donor experience across channels.
Results
10.45x return on ad spend
+72%Â increase in response rate
+11% increase in average gift size
Learn More About Moore's Work With Health Care Organizations
See how health care organizations performed last year with tips for a path forward to 2026 and beyond.
Hear from Shriners Children’s how they implemented omnichannel donor journeys at every opportunity.