Moore ACTS
Precise Testing. Optimized Campaigns. Measurable Results.
Optimize Fundraising Through Data-Driven Creative Testing
Moore ACTS (Audience-Centric Testing Suite) provides a comprehensive framework to optimize messaging, creative, and strategy across every channel.
With Moore ACTS, nonprofits gain the ability to execute personalized, data-driven fundraising powered by advanced testing tools and donor intelligence—delivering measurable improvements in engagement, conversion, and ROI.
See Moore ACTS
in Action.
Better Results
Maximized Efficiency & ROI
By pinpointing the highest-performing creative assets, messaging strategies, and donor segments before full rollout, ACTS eliminates costly guesswork and inefficient testing. Whether optimizing direct mail, digital, or video, ACTS directs investment toward what truly drives donor action—resulting in stronger engagement, higher conversion rates, and a faster path to positive ROI across every channel.
Reach Further
Seamless Integration
Moore ACTS delivers even greater impact when integrated with Moore’s full suite of fundraising capabilities. From advanced research to omnichannel execution, each component is designed to work together—elevating performance at every stage of the donor journey:
Neuro-Fundraising® Lab → pre-campaign creative testing rooted in behavioral science
SimioCloud & SimioAudience → precision donor targeting powered by data intelligence
Omnichannel Co-Targeting → coordinated outreach that maximizes reach and relevance
Full-Funnel Execution → seamless delivery across digital, mail, CTV, and beyond
Why Choose Moore ACTS
We go beyond traditional testing to uncover what truly drives donor response—faster, smarter, and at scale. Here’s how:
Learn About
Moore ACTS
International Healthcare Org Case Study
Challenge
The organization lacked visibility into campaign performance, making it difficult to identify which creative elements resonated most with donors. Without timely data and actionable insights, optimization was slow, costly, and often based on assumptions rather than evidence.
Solution
The Neuro-Fundraising® Lab conducted a study with over 1,000 survey participants, evaluating impact images across five core emotional dimensions. To deepen insights, we measured real-time physiological and behavioral responses as participants engaged with a direct mail piece—using galvanic skin response (GSR) sensors to capture emotional arousal and eye-tracking technology to map visual attention.
Results
Eye-tracking and GSR analysis identified which visuals not only captured donor attention but also generated the strongest emotional response—directly guiding creative decisions for higher-performing direct mail campaigns. As a result, the organization surpassed its long-standing control, achieving measurable lift in engagement and response.
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The bulk of the cost of a direct marketing campaign is in the media buy, so hone your message first.
Proven testing strategies that have delivered real-world results for nonprofits.
