Moore MOBILEpurpose

Real-Time, One-to-One Outreach

Driven by Urgency, Powered by Data

Moore MOBILEpurpose enables nonprofits to launch targeted texting and peer-to-peer campaigns that drive immediate donor and advocate response. Purpose-built for urgent outreach, the platform delivers messages at scale within minutes, integrates with donor data for precise targeting, and tracks engagement in real time—so every message reaches the right audience when it matters most.

Dynamic, Personalized Content

Personalize every message using dozens of data variables, enhanced with rich images and video that reinforce your organization’s brand and drive deeper donor engagement.

Donor Surround Sound

Texting integrates seamlessly with Moore’s email, mail, and CTV campaigns—creating a consistent donor experience across every touchpoint and maximizing overall campaign impact.

Secure. Compliant. Scalable.

MOBILEpurpose is designed with compliance at its core, featuring auto-pausing, real-time monitoring, and a privacy-first framework. Engage donors confidently at scale while ensuring every interaction meets regulatory standards.

Data-Driven Targeting

Powered by SimioCloud’s database of 122M+ donor records and advanced predictive modeling, MOBILEpurpose delivers precise audience targeting. Every text is personalized and optimized using real donor behavior and giving potential—driving higher engagement and stronger results.

Reach Donors

Where It Matters Most

Tap into the channel donors prefer most—83% choose text.

1:1 Connections with Key Supporters

Audience-First Impact

Powered by SimioCloud’s advanced data intelligence, MOBILEpurpose enables nonprofits to identify and engage high-propensity donors and advocates with precision. By combining predictive modeling with real-time behavioral insights, the platform ensures outreach is targeted, timely, and relevant—so every campaign delivers measurable results in engagement, giving, and advocacy.

Responsive Marketing, Powered by Data

Rapid Activation

Launch campaigns in days—not weeks. MOBILEpurpose equips nonprofits to act with agility when urgency strikes—whether it’s responding to breaking news, capitalizing on fundraising opportunities, or rallying support in times of crisis. By streamlining workflows, integrating donor data, and enabling rapid deployment across channels, the platform ensures outreach is both immediate and effective. The result: timely campaigns that capture attention, build trust, and drive measurable impact when it matters most.

Why Choose Moore MOBILEpurpose?

MOBILEpurpose helps nonprofits seize critical moments—disasters, breaking news, GivingTuesday, or urgent advocacy—by combining deep donor intelligence with rapid deployment tools. Launch fast, target precisely, and maximize results when it matters most.

1:1 Marketing

MOBILEpurpose leverages donor data—such as giving history, gift size, and interests—to deliver highly personalized messages that increase response, maximize ROI, and strengthen long-term engagement.

AI-Powered Innovation

Harness the power of artificial intelligence and predictive modeling to transform donor engagement. Moore CRM integrates advanced algorithms to surface actionable insights, refine targeting, and personalize outreach—helping nonprofits innovate their fundraising strategies and stay ahead in a rapidly evolving landscape.

One-to-One Outreach

Our peer-to-peer (P2P) texts are delivered by real operators—ensuring authentic, human-centered outreach without the robotic feel or opt-in requirement. For organizations with opted-in text files, MOBILEpurpose also supports application-to-peer (A2P) messaging, enabling large-scale communication with the same precision and effectiveness.

Proactive Safeguards

MOBILEpurpose continuously monitors bounce rates, complaints, and unsubscribes with real-time alerts and automated campaign pausing. This ensures compliance, protects deliverability, and maintains the integrity of your outreach.

Unified Omnichannel Engagement

Activate optimized SimioCloud audiences across text, email, display, CTV, mail, and more—creating a unified, cross-channel presence that drives donor response and maximizes giving.

Real-Time Reporting

Your live dashboard allows you to track performance as a campaign unfolds. It also means we can optimize messaging and targeting mid-campaign for maximum ROI.

Activate Your

Next Campaign

Join leading nonprofits using Moore MOBILEpurpose to accelerate donor acquisition, reduce inefficiencies, and deliver measurable fundraising impact.

Marine Toys for Tots Case Study

Challenge

Marine Toys for Tots set out to expand their reach to more children in need during the GivingTuesday holiday—creatively branded as “Giving TOYSday.

Solution

Moore MOBILEpurpose executed a peer-to-peer texting campaign anchored by a 3X matching gift offer. Targeting both digital and direct mail donors, the campaign delivered personalized, urgency-driven messaging that boosted engagement and response.

Results

  • $415,000+ raised in just 2 days

  • $125 average gift achieved

  • 18.7x return on investment delivered

An Educational Institution Case Study

Challenge

The organization sought to engage its community on Valentine’s Day by encouraging supporters to send cards of encouragement to students. Fundraising was a secondary goal.

Solution

With Moore MOBILEpurpose, the organization texted nearly 250,000 supporters, inviting them to sign a virtual Valentine’s Day card.

Results

  • 5,904 supporters signed the virtual Valentine’s Day card

  • 1,049 donors contributed, including 37 new sustainers

  • Achieved a 1.7:1 ROI while strengthening relationships and engagement

Learn More About Moore MOBILEpurpose:

Create engagement at the speed of text.

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How we're using A2P and P2P messaging to drive personalized engagement.

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