Transform Fundraising Outcomes with Data-Driven Donor Insights
Understanding why donors give is not just an art—it’s a science. The Neuro-Fundraising Lab is the only research lab built exclusively for nonprofits, dedicated to decoding the drivers of donor behavior. Through advanced research grounded in psychology and neuroscience, we deliver actionable insights that optimize campaigns, deepen audience engagement, and increase fundraising ROI.
Turn Donor Insights
Into Fundraising Impact
Schedule a consultation to see how neuroscience-driven testing can optimize your campaigns and maximize ROI.
Validate Creative with Proven Science
Data at the Core of Every Campaign Decision
Our research methodologies—from biometric monitoring to psychometric testing—deliver statistically validated insights into donor response. Prior to launch, we identify the creative assets proven to generate the strongest engagement and return, empowering data-driven decisions that lower acquisition costs and elevate performance across every channel
From Emotion to Action
From Stated Preferences to Scientific Evidence
The Neuro-Fundraising® Lab measures real donor responses—tracking eye movement, galvanic skin response, and other scientific indicators. These insights empower nonprofits to refine messaging with precision, ensuring content resonates authentically and drives measurable fundraising results.
Why Choose Neuro-Fundraising® Lab?
The Neuro-Fundraising® Lab applies neuroscience, behavioral research, and analytics to reveal how supporters think and feel—so you can craft campaigns that connect, convert, and perform.
Evidence in Testing.
Strength in Fundraising.
Make-A-Wish Foundation Case Study
Challenge
Initial DRTV and CTV campaigns exceeded $500 per donor acquisition, creating an unsustainable cost structure that limited scalability and threatened long-term growth potential.
Solution
We applied SimioCloud’s predictive modeling to identify high-propensity sustainers and leveraged the Neuro-Fundraising® Lab to test, analyze, and refine creative. This evidence-based approach optimized both audience selection and emotional resonance—driving measurable gains in campaign efficiency and ROI.
Results
Reduced sustainer acquisition costs by 72% across DRTV and CTV campaigns
Increased overall revenue by 52%, unlocking sustainable growth
Lifted average gift by 32%, strengthening donor value
Transformed a high-cost pilot into a scalable, sustainable donor acquisition channel
Learn More About Neuro-Fundraising® Lab :
The bulk of the cost of a direct marketing campaign is in the media buy; hone your message with testing.
How nonprofits used digital testing to improve their results.
