Award recognizes Hunt’s role in advancing corporate communications and driving strategic innovation.

WASHINGTON (Sept. 9, 2025) — Moore, the leader in constituent experience management (CXM), announced that Chief Communications Officer Laura Hunt has received the 2025 PRNEWS People of the Year Award in the Chief Communicators category. Hunt was recognized for advancing corporate communications by aligning communication strategies with business goals and driving communication innovation.

PRNEWS, the communications industry’s go-to source for education, inspiration and recognition, annually selects a group of communication leaders for the People of the Year Award. The list highlights innovators, trailblazers and changemakers redefining the future of public relations and communications.

“Receiving the PRNEWS People of the Year Award is an incredible honor,” Hunt said. “I have the privilege of working with people who bring passion and collaboration to everything they do. This award is a celebration of our shared vision to push boundaries, lead with innovation and fuel growth for our clients.”

In addition to serving as Moore’s Chief Communications Officer, Hunt leads the company’s communications business sector. Under her leadership, Moore has consistently delivered multi-channel strategies that elevated client brand reputations and drove measurable impact. She also led the creation of Moore PSAdirect, Moore GIVEfluential and Moore TRUSTbuilder, tools that reinvent how purpose-driven organizations use media, AI, social platforms and more to build their brands.

“Congratulations to Laura on this well-deserved recognition,” said Gretchen Littlefield, chief executive officer of Moore. “Through her leadership, communications have become a powerful driver of alignment, culture and reputation, ensuring Moore is strong from within and recognized as the leader in fundraising and innovation across our industry.”

About Moore

Moore is a data-driven constituent experience management (CXM) company achieving accelerated growth for clients through integrated supporter experiences across all platforms, channels and devices. Moore is the largest marketing, data, and fundraising company in the country serving the purpose-driven industry with clients across education, association, political, and commercial sectors.

Moore combines its strength in technology and unmatched industry expertise to provide a full platform of communications, data, digital, media, production and response management solutions. Its omnichannel solutions are powered by ongoing investment in next-generation artificial intelligence and machine learning that deepen constituent relationships and create transformational growth.

 

Media Contact
Mac McKeever
mmckeever@wearemoore.com
207-841-6110

Moore MOBILEpurpose utilizes A2P and P2P messaging to drive personalized engagement with omnichannel data integration powered by SimioCloud.

 

WASHINGTON (September 4, 2025), Moore, a leading constituent experience management (CXM) company, today announced the launch of Moore MOBILEpurpose, a powerful new texting platform designed for the purpose-driven industry. Moore MOBILEpurpose empowers organizations to connect with constituents, voters, donors, advocates, members, volunteers and more, directly on their mobile devices through dynamic peer-to-peer (P2P) and application-to-peer (A2P) messaging. Powered by SimioCloud data, Moore MOBILEpurpose delivers personalized engagement that drives action and accelerates growth.

With average texting open rates of 98% and 90% of messages read within three minutes, texting is one of the most effective channels for fundraising engagement. Additionally, according to a 2025 survey of businesses using SMS marketing, organizations that text their constituents are almost six times more likely to report digital marketing success than those that don’t use text message marketing.

“Texting has evolved far beyond text-to-give. Donors today expect personalized, timely and interactive communications,” said Janet Tonner, president of Moore Media & Digital. “Moore MOBILEpurpose gives organizations the tools to meet donors where they are with individualized messages, supported by SimioCloud intelligence, so every message drives deeper relationships and stronger fundraising outcomes.”

Moore MOBILEpurpose will leverage SimioCloud, a Moore company for its vast data intelligence and predictive modeling. Built for the purpose-driven industry, SimioCloud’s omnichannel platform uses advanced AI and machine learning to turn vast consumer data into growth across every channel.

 “We’re excited to bring the power of SimioCloud’s omnichannel data suite to power greater texting results with Moore MOBILEpurpose,” said Doug Kaczmarek, chief data officer of Moore. “By applying AI and machine learning to omnichannel data and billions of donor transactions, we create predictive audiences that fuel engagement and revenue. Texting can be enhanced with SimioCloud modeling to upgrade, reactivate, and co-target constituents for fundraising, volunteering, advocacy, and more.”

Unique advantages to using Moore MOBILEpurpose, powered by SimioCloud:

  • 1:1 marketing: Each message can be personalized with scores of variables to make every text unique to the person receiving it.
  • Data-driven targeting: Moore can target messages using SimioCloud’s real donation data from over 122 million donors and more than 2 billion transactions for improved targeting and results.
  • Real-time reporting: The platform’s live dashboard allows you to track performance as a campaign unfolds and optimize messaging and targeting mid-campaign for maximum ROI.
  • Smart safeguards: The platform monitors bounce rates, complaints, and unsubscribes with alerts and automated campaign pausing.
  • Omnichannel integration: Organizations can use SimioCloud audiences across text, phone, email, display, CTV, mail, and more to create surround sound across channels for targeted outcomes.
  • Richer texts: The platform allows for logos, animated graphics, videos and longer texts than traditional character-limited texting.

“Our clients are constantly seeking new methods to accelerate growth and connect with supporters in meaningful ways,” said Gretchen Littlefield, CEO of Moore. “With Moore MOBILEpurpose, we are combining the unmatched power of texting with the intelligence of SimioCloud data, giving organizations an essential tool to expand their impact and raise more funds for their missions.”

About Moore

Moore is a data-driven constituent experience management (CXM) company achieving accelerated growth for clients through integrated supporter experiences across all platforms, channels and devices. Moore is the largest marketing, data, and fundraising company in the country serving the purpose-driven industry with clients across education, association, political, and commercial sectors.

Moore combines its strength in technology and unmatched industry expertise to provide a full platform of communications, data, digital, media, production and response management solutions. Its omnichannel solutions are powered by ongoing investment in next-generation artificial intelligence and machine learning that deepen constituent relationships and create transformational growth.

To learn more, visit wearemoore.com.

 

Media Contact
Mac McKeever
mmckeever@wearemoore.com

207-841-6110

Make-A-Wish chooses Moore for its track record of delivering impactful direct mail results with precision data and industry-leading strategic execution. 

WASHINGTON (August 13, 2025) — Moore AudienceFirst Media is pleased to have been selected by Make-A-Wish® to provide list brokerage, merge strategy and list management services. Moore AudienceFirst Media will lead Make-A-Wish’s campaign delivery using their more than 30 years of experience in data solutions, with unmatched expertise in creating successful data-driven integrated strategies. 

“We’re honored to be selected by such a well-respected and renowned organization like Make-A-Wish to expand their supporter base, acquire higher-value donors and contribute to the fulfillment of their mission,” said John Ernst, president of Moore AudienceFirst Media. “Our innovative data technology and advanced marketing tactics will significantly raise the bar on their fundraising efforts and help them achieve significant revenue growth.”    

Moore is the leading constituent experience management company for the purpose-driven industry and serves as Make-A-Wish’s agency of record. Moore leads the organization’s omnichannel strategy across direct mail, digital, and television. Make-A-Wish also utilizes the full capabilities of Moore’s SimioCloud platform to power end-to-end fundraising data solutions, driving hyper-targeted donor acquisition and advanced retention strategies. 

Make-A-Wish is dedicated to granting life-changing wishes for children facing critical illnesses. Founded in 1980, the organization’s mission is rooted in the belief that a wish experience can be a powerful catalyst for improved physical, emotional, and social well-being in children battling serious health conditions.  

“Moore AudienceFirst Media brings the strategic thinking and data-driven precision we need to grow our donor base and deepen engagement,” said Adam Faircloth, chief integrated fundraising officer for Make-A-Wish America. “Their track record of exceeding direct response goals made them the right partner to help us reach more supporters and grant more wishes.” 

“Make-A-Wish’s decision to expand their work with Moore reflects the growing impact of data-driven solutions in fueling fundraising success,” said Gretchen Littlefield, CEO of Moore. “With our advanced data capabilities and omnichannel strategies, we will help them reach more supporters, raise more revenue, and ultimately grant more life-changing wishes for children facing critical illnesses.” 

About Make-A-Wish
Make-A-Wish creates life-changing wishes for children with critical illnesses. Founded in Phoenix, Arizona, Make-A-Wish is the #1 most trusted nonprofit operating locally in all 50 states throughout the U.S. Together with generous donors, supporters, staff and more than 20,000 volunteers across the country, Make-A-Wish delivers hope and joy to children and their families when they need it most. Make-A-Wish aims to bring the power of wishing to every child with a critical illness because wish experiences can help improve emotional and physical health. Since 1980, Make-A-Wish has granted more than 615,000 wishes worldwide; more than 390,000 wishes in the U.S. and its territories alone. For more information about Make-A-Wish America, visit wish.org. 

About Moore 

Moore is a data-driven constituent experience management (CXM) company achieving accelerated growth for clients through integrated supporter experiences across all platforms, channels and devices. We are an innovation-led company that is the largest marketing, data and fundraising company in North America serving the purpose-driven industry with clients across education, association, political and commercial sectors.  

Moore combines our strength in technology and unmatched industry expertise to provide a full platform of communications, data, digital, media, production and response management solutions. Our omnichannel solutions are powered by an ongoing investment in next-generation artificial intelligence and machine learning that deepens constituent relationships and creates transformational growth. To learn more, visit wearemoore.com.

 

Media Contact 

Mac McKeever
mmckeever@wearemoore.com
207-841-6110 

 

Company expands leadership team to harness the power of its digital platform to accelerate growth in digital fundraising for clients. 

WASHINGTON (July 16, 2025) — Moore, a leading constituent experience management company, has appointed Maureen McNally as chief digital growth officer. In this newly created role, McNally will lead efforts to scale revenue for Moore’s extensive digital marketing capabilities and expand the impact of SimioCloud, the company’s data and technology platform serving the purpose-driven sector. 

In June, Moore announced the expansion of SimioCloud’s data capabilities to include enhanced digital acquisition, giving nonprofits a powerful new way to grow revenue. 

“I am thrilled to be joining Moore as chief digital growth officer and helping the purpose-driven sector realize greater success through the boundless opportunities that only Moore can provide,” said McNally. “It’s an exciting time to join a company so deeply focused on innovation and client success.” 

McNally joins Moore from MissionWired, where she served as chief growth officer. She brings more than a decade of strategic digital experience, having led breakthrough campaigns that delivered measurable impact for nonprofits and political movements nationwide. 

“Having Maureen join our team will accelerate the digital expansion of SimioCloud’s data offerings, including enhanced email audiences and more,” said Doug Kaczmarek, chief data officer of Moore. “Her depth of experience will prove invaluable as we continue to innovate and provide organizations with highly dependable, more intelligent ways to reach new donors.” 

“Appointing Maureen is a key step in Moore’s digital expansion strategy, and we’re thrilled to have her on board,” said Gretchen Littlefield, CEO of Moore. “With hundreds of digital marketers executing complex campaigns, deep investment in influencer-driven marketing, rapid AI adoption for scalability, integration with all major DSPs, expanded digital data from SimioCloud, and 80% of our production now digital, Moore has built the platform to deliver omnichannel digital marketing like no other in the industry. The innovation we’re driving is helping our clients go farther and faster in the digital space to reach, convert, and cultivate the modern donor.” 

About Moore 

Moore is a data-driven constituent experience management (CXM) company achieving accelerated growth for clients through integrated supporter experiences across all platforms, channels and devices. We are an innovation-led company that is the largest marketing, data and fundraising company in the country serving the purpose-driven industry with clients across education, association, political and commercial sectors.  

Moore combines our strength in technology and unmatched industry expertise to provide a full platform of communications, data, digital, media, production and response management solutions. Our omnichannel solutions are powered by an ongoing investment in next-generation artificial intelligence and machine learning that deepens constituent relationships and creates transformational growth. To learn more, visit wearemoore.com. 

 

Media Contact 

Mac McKeever
mmckeever@wearemoore.com
207-841-6110 

Karen Sullivan joins Moore Response Management Group as vice president of client services, reinforcing the company’s commitment to operational excellence and client success. 

WASHINGTON (July 10, 2025) — Moore, a leading constituent experience management company, has named Cathy Brading chief operating officer of Moore Response Management Group (Moore RMG). One of the nation’s largest full-service, technology-driven direct response processing, data and fulfillment companies, Moore RMG delivers best-in-class donor and client experiences that increase retention and revenue. 

As COO, Brading will oversee daily operations at Moore RMG and lead efforts to elevate client service, ensuring that operations, technology and talent are fully aligned to support client success. In her new position, she will also play a key role in mentoring leaders and staff across the organization, preparing them to meet the evolving needs of clients and advance Moore RMG’s ongoing investments in innovation and efficiency. 

“I am truly honored to be named COO of Moore RMG and to lead such a dynamic team committed to the clients we proudly serve,” said Brading. “Moore RMG has made a tremendous investment in innovation, technology and talent, and I look forward to working with the team to scale our capabilities and drive continued growth.” 

Brading brings more than 30 years of experience in response management. She most recently served as senior vice president of operations for Moore RMG–Topeka and has held multiple leadership roles within Moore, including vice president of operations, director of operations, and plant manager. 

As part of its continued investment in client success through data, Moore also announced the appointment of Karen Sullivan as vice president of client services at Moore RMG. Sullivan transitions from Moore’s data business line, where she served in the same capacity. Her move reinforces Moore RMG’s essential role as the first line of data collection and brings deep expertise that will further strengthen client service and strategic growth. 

“Cathy has been a driving force behind Moore RMG’s operational excellence for years, and her promotion to COO is a natural next step for a leader who consistently delivers results. Her deep experience and steady leadership will help take Moore RMG and our clients to the next level and beyond,” said Ken Romine, president of Moore RMG. “And Karen’s transition reinforces the importance of aligning data strategy with response operations, and her experience will be a great asset to our clients.” 

“Moore RMG plays a critical role in data collection, as it’s where the insights that fuel our clients’ future success are first captured,” said Gretchen Littlefield, CEO of Moore. “By aligning our people and technology, we ensure that data flows accurately and efficiently from the very start. I’m thrilled to congratulate Cathy on her appointment as COO. Her leadership will be instrumental in continuing to elevate this essential part of our business.” 

About Moore 

Moore is a data-driven constituent experience management (CXM) company achieving accelerated growth for clients through integrated supporter experiences across all platforms, channels and devices. We are an innovation-led company that is the largest marketing, data and fundraising company in the country serving the purpose-driven industry with clients across education, association, political and commercial sectors.  

Moore combines our strength in technology and unmatched industry expertise to provide a full platform of communications, data, digital, media, production and response management solutions. Our omnichannel solutions are powered by an ongoing investment in next-generation artificial intelligence and machine learning that deepens constituent relationships and creates transformational growth. To learn more, visit wearemoore.com. 

Media Contact 

Mac McKeever  

mmckeever@wearemoore.com 

207-841-6110 

The 2025 MAXI Award wins reflect Moore’s commitment to strategy-led, results-driven work.

WASHINGTON (July 8, 2025) — Moore, a leading constituent experience management company, is proud to announce it has received 12 2025 MAXI Awards (Marketing Award for eXcellence in Innovation) from the Direct Marketing Association of Washington (DMAW) for client work across the purpose-driven sector. The MAXI Awards recognize standout direct marketing campaigns, reviewed by an industry-led judging panel, as this year’s best of the best in each category.

“We want to thank DMAW for recognizing our clients and the talented team at Moore with these awards,” said Gretchen Littlefield, chief executive officer of Moore. “Earning 12 MAXI Awards reflects the integrated teamwork we’ve built across the company to deliver results for our clients. We share these honors with the organizations that count on us to build their brands and raise critical funds so they can change the world. We remain committed to fueling our clients’ growth by leading with insights, technology, and dedicated service.”

 

Moore’s DMAW 2025 MAXI Awards include:

 

Multi-Channel Awards:

  • Covenant House International: Be An Angel Day Campaign
  • Disabled American Veterans: Giving Tuesday Campaign
  • Leader Dogs for the Blind: September Puppy Poster
  • Operation Smile: Give a Smile Campaign
  • San Diego Zoo Wildlife Alliance: Membership Renewal Campaign
  • Wounded Warrior Project: Giving Tuesday Campaign

 

Digital Awards:

  • Dana-Farber Cancer Institute: October Email Campaign
  • San Diego Zoo Wildlife Alliance: Giving Tuesday Campaign

 

Direct Mail Awards:

  • Commemorative Air Force: Eighth Air Force B-17 Appeal Campaign
  • Commemorative Air Force Red Tail Squadron: 2024 Tuskegee Airmen Commemorative Coin Campaign
  • Community Food Bank of New Jersey: 2024 July Urgent Need Campaign
  • Lutheran World Relief: Fund the Match Campaign

 

 

About Moore

Moore is a data-driven constituent experience management (CXM) company achieving accelerated growth for clients through integrated supporter experiences across all platforms, channels and devices. We are an innovation-led company that is the largest marketing, data and fundraising company in the country serving the purpose-driven industry with clients across education, association, political and commercial sectors.

Moore combines our strength in technology and unmatched industry expertise to provide a full platform of communications, data, digital, media, production and response management solutions. Our omnichannel solutions are powered by an ongoing investment in next-generation artificial intelligence and machine learning that deepens constituent relationships and creates transformational growth. To learn more, visit wearemoore.com.

 

Media Contact

Mac McKeever

mmckeever@wearemoore.com

207-841-6110

###

SimioCloud delivers high-performing email audiences modeled by AI on thousands of data points to deliver stronger outcomes for nonprofits.

 

WASHINGTON (June 25, 2025) — Moore, the leader in constituent experience management, announced today that SimioCloud, a Moore company, has expanded its data capabilities to include delivering high-quality email leads through SimioCloud Email Acquisition. This enhanced digital acquisition provides a powerful new way for nonprofits to grow revenue. Organizations can now sign up for these high-performing audiences with participation in the SimioCloud co-op.

“We’re excited to expand SimioCloud’s omnichannel data offerings to now include enhanced email audiences. Our data sets us apart by using billions of donor transactions along with thousands of transactional, behavioral, attitudinal and demographic data points on every American. Using this intelligence, SimioCloud’s AI and machine learning models create highly predictive donor audiences built for meaningful digital engagement and revenue growth,” said Doug Kaczmarek, chief data officer of Moore.

SimioCloud’s omnichannel data platform is designed exclusively for the purpose-driven industry to acquire new supporters effectively. SimioCloud Email Acquisition features:

  • Predictive modeling based on donation, email interaction and thousands of consumer data points.
  • Email leads managed for freshness.
  • ROI validation and transparent performance metrics.
  • Platform integrations with major CRMs and email tools including Salesforce, Luminate, Engaging Networks and more.

“The launch of SimioCloud’s new email audiences is another important step Moore is making to accelerate nonprofits’ move into the digital future. With SimioCloud, we’re giving organizations a smarter, more reliable way to reach new donors, backed by real giving data and thousands of data points, not assumptions. With SimioCloud driving audience selection, our clients can build their donor files for present revenue and future growth,” said Gretchen Littlefield, chief executive officer of Moore.

Learn more about SimioCloud Email Acquisition.

 

About Moore

Moore is a data-driven constituent experience management (CXM) company achieving accelerated growth for clients through integrated supporter experiences across all platforms, channels and devices. We are an innovation-led company that is the largest marketing, data and fundraising company in North America serving the purpose-driven industry with clients across education, association, political and commercial sectors.

Moore combines our strength in technology and unmatched industry expertise to provide a full platform of communications, data, digital, media, production and response management solutions. Our omnichannel solutions are powered by an ongoing investment in next-generation artificial intelligence and machine learning that deepens constituent relationships and creates transformational growth. To learn more, visit wearemoore.com.

Media Contact

Mac McKeever

mmckeever@wearemoore.com

207-841-6110

Recognitions highlight Moore’s commitment to storytelling, innovation, and impact in visual media.

 

WASHINGTON (June 5, 2025) — Moore, a leading constituent experience management company, is proud to announce they have been nominated for a 2025 Regional Emmy® Award for public service announcement, “Barriers Still Exist – For Everyone,” created for client Paralyzed Veterans of America. Filmed in Oklahoma, the public service announcement is a moving production that highlights the ongoing challenges individuals with disabilities face when accessing public spaces, almost 35 years after the passing of the Americans with Disabilities Act. The Paralyzed Veterans of America public service announcement serves as an important reminder that everyday obstacles can limit the independence of people with disabilities.

Additionally, Moore received 17 Telly Awards for their work with clients. In its 46th year, The Telly Awards annually honor excellence in video and television across all screens and represent some of the most respected advertising agencies, television stations, production companies and publishers from around the world.

Moore would like to congratulate the following clients on their 2025 Telly Awards:

“I’m incredibly grateful to our clients for entrusting Moore with the opportunity to bring their remarkable work to life. It’s their dedication to making a difference that inspires our team of strategists, writers, producers, editors, account managers, and more to craft campaigns that truly resonate and foster positive change,” said Gretchen Littlefield, CEO of Moore. “I want to thank The Telly Awards and The Heartland Emmy Awards for the opportunity to acknowledge our clients who make the world a better place for all of us.”

 

About Moore

Moore is a data-driven constituent experience management (CXM) company achieving accelerated growth for clients through integrated supporter experiences across all platforms, channels and devices. We are an innovation-led company that is the largest marketing, data and fundraising company in North America serving the purpose-driven industry with clients across education, association, political and commercial sectors.

Moore combines our strength in technology and unmatched industry expertise to provide a full platform of communications, data, digital, media, production and response management solutions. Our omnichannel solutions are powered by an ongoing investment in next-generation artificial intelligence and machine learning that deepens constituent relationships and creates transformational growth. To learn more, visit wearemoore.com.

Media Contact

Mac McKeever

mmckeever@wearemoore.com

207-841-6110

George Whelan, Stephanie Ceruolo, Ken Romine and Heather Philpot take on new roles to drive business growth across the company’s data, media, and marketing solutions. 

 

WASHINGTON (March 4, 2025) — Moore, a leading constituent experience management company, announced today the promotion of four executives to new roles that will accelerate its growth and innovation in the purpose-driven industry. These promotions underscore Moore’s commitment to fueling client success. 

 

George Whelan has been appointed chief client development officer. In this new role, Whelan will leverage his extensive expertise in data, sales, nonprofit fundraising, and marketing to drive new business opportunities and further support Moore’s current and future clients. A respected leader in the industry, Whelan has a proven track record of utilizing his business development and partnership experience to fuel client growth. He has consistently demonstrated the ability to develop strategic alliances and identify opportunities for expansion. Whelan previously served as president of Moore Amergent. 

 

Stephanie Ceruolo has been named president of Moore Amergent, where she will lead data-driven marketing initiatives. A respected leader in the data industry, Ceruolo has consistently been at the forefront of developing and supporting complex data solutions for clients in the purpose-driven sector. With a proven track record of leading high-performing teams, she will now drive Moore’s data-led marketing strategies to support a growing and diverse client base. Prior to her promotion, Ceruolo served as president of Moore Response Management Group – DC Metro (Moore RMG – DC Metro). 

 

Ken Romine has been promoted to president of Moore RMG. With over six years of experience as President of Moore RMG in Topeka and Tulsa, Romine has been the driving force behind the transformation of three response management centers into a unified business solution. His leadership and expertise make him the ideal candidate to oversee all three of Moore’s technology-driven response management centers as one integrated solution. Prior to his career in response management, Romine served for 20 years in the U.S. Army. 

 

Heather Philpot has been promoted to president of Moore Political and Public Affairs. In this role, Philpot will expand the company’s services across the political, public affairs, and advocacy sectors. With more than two decades of experience in political campaigns, grassroots advocacy, and fundraising, Philpot has successfully built political divisions at two other leading national data compilers, serving the commercial, political, and purpose-driven sectors. She has been with Moore for two years as executive vice president. 

 

“These promotions are a key element of Moore’s strategy to foster innovation and growth, leading to even greater outcomes for our clients,” said Gretchen Littlefield, CEO of Moore. “George, Stephanie, Ken and Heather are outstanding leaders, and their promotions reflect the immense value they bring to the company. We look forward to seeing how their new roles will advance our mission of delivering impactful results for our clients.” 

 

About Moore 

Moore is a data-driven constituent experience management (CXM) company achieving accelerated growth for customers through integrated supporter experiences across all platforms, channels and devices. We are an innovation-led company that is the largest marketing, data and fundraising company in North America serving the purpose-driven industry with customers across education, association, political and commercial sectors.  

 

Moore combines our strength in technology and unmatched industry expertise to provide a full platform of data, media and marketing solutions. Our omnichannel solutions are powered by an ongoing investment in next-generation artificial intelligence and machine learning that deepens constituent relationships and creates transformational growth. To learn more, visit wearemoore.com. 

 

Media Contact 

Mac McKeever  

mmckeever@wearemoore.com 

207-841-6110 

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