Moore will work with participating local RMHC Chapters to further their mission to support families when they have a child who is ill or injured.

WASHINGTON — (February 14, 2024) Moore, a leading constituent experience management (CXM) company, is pleased to announce its selection by a Request for Proposal (RFP) committee representing individual Ronald McDonald House Charities® (RMHC®) Chapters across the United States as the recommended direct marketing agency partner. The decision to recommend Moore was based on the company’s demonstrated track record of success in collaborating with purpose-driven organizations.

Moore will implement an audience-led, data-driven direct marketing and fundraising program for participating RMHC Chapters. By leveraging its expertise in research, modeling, AI and omnichannel marketing, Moore will amplify the RMHC brand with supporters and drive results for its Chapter clients.

“We are incredibly excited to have the opportunity to work with local RMHC Chapters who are part of such a trusted and respected brand. In communities across the country, RMHC Chapters are a light of hope for so many families when they need it most, and we want to help this light shine even brighter,” said Gretchen Littlefield, chief executive officer of Moore. “Moore will be working to implement a constituent-experience-led model that will help Chapters deepen their relationship with existing donors and engage, cultivate and grow new relationships through our data platforms to further their important mission.”

For almost 50 years, the RMHC brand has delivered on its mission to ensure families everywhere have access to the care and resources they need, especially when they have a sick child. Each year, 260+ local Chapters worldwide help support families with children who are ill or injured by providing more than 2.2 million overnight stays and helping families save approximately $611 million in lodging and meal expenses alone.

“With their experience and proven success with other chapter-based nonprofits and their strength, depth and acumen within the constituent experience management sphere, Moore is the direct marketing partner and trusted advisor we need to take our local fundraising efforts in new and innovative directions,” said Hal Hedley, CEO of RMHC of Kentuckiana and RFP Committee spokesperson.

Moore is a data-driven constituent experience management (CXM) company achieving accelerated growth for clients through integrated supporter experiences across all platforms, channels and devices. We are an innovation-led company that is the largest marketing, data and fundraising company in North America serving the purpose-driven industry, with clients across education, association, political and commercial sectors.

Moore combines our strength in technology and unmatched industry expertise to provide clients with strategy, creative, production, media, data, response management and analytic services. Our omnichannel solutions are powered by an ongoing investment in next-generation artificial intelligence and machine learning that deepens constituent relationships and creates transformational growth.