After a strong 2020, Amergent is poised for accelerated growth as part of Moore.

WASHINGTON (January 5, 2021) -Moore, a leading provider of performance-driven marketing solutions, announces today the acquisition of Amergent, a direct marketing and donor management software company dedicated to serving the nonprofit industry. Amergent will continue to market their products and services under their own brand. Moore will make available Amergent products and services to existing clients as part of their continued commitment to provide the most innovative solutions in the marketplace.

Based in Peabody, Mass., Amergent uses proprietary analytics tools to cultivate donor relationships and grow programs with multi-channel fundraising campaigns that include direct mail, email and online giving. The company is recognized nationally for turning vital information about donor giving behavior into useful and successful donor-focused fundraising strategies.

“With more than 40 years of experience, Amergent has some of the best talent and analytic solutions in the industry,” said Gretchen Littlefield, chief executive officer at Moore. “The Amergent analytic tools are the best in the industry in identifying where clients should be making an investment and predicting their return on that investment. Amergent is positioned for accelerated growth as we partner our data solutions with their analytic tools.”

Jack Doyle will continue as chief executive officer of Amergent, reporting to Littlefield. Rick Hohman will continue to serve as chief operating officer.

“I am excited about the future of Amergent as a Moore company,” said Doyle. “We have some of the greatest marketing and analytic minds in the direct marketing industry, and as part of Moore, we will be able to offer new services to our clients. We look forward to working with other Moore clients who will benefit from our analytics and Portfolio Software.”

About Moore

Moore is a global leader in performance-driven marketing solutions focused on all facets of the consumer experience. Comprised of 37 companies with 3,000 employees as of now, Moore is dedicated to helping clients fulfill their missions. The organization provides services including strategic consulting, creative development, media planning and buying, research and analytics, production management and product fulfillment, database services and public relations to nonprofit, association, commercial and government clients, and is a key contributor to strengthening these sectors.

About Amergent

Amergent, a Moore company, is a leader in mission marketing solutions for nonprofit clients. Amergent has 40 years of experience as direct marketing data consultants, fundraisers and full-service providers working with leading nonprofits including food banks, world-class healthcare institutions, faith-based organizations, advocacy and conservation organizations. The company is a leading CRM solution.

Check out Moore client Share Our Strength | No Kid Hungry in the Los Angeles Times‘ feature on innovative fundraising strategy: Charities are getting creative during COVID-19. The unexpected ways some are staying afloat.

WASHINGTON, Oct. 14, 2020 -Moore, a leading provider of performance-driven marketing solutions, announces the hiring of Andrew Olsen, CFRE as president of ResourceOne Fundraising Group. Olsen joins the company as current president Bryan Lank transitions to a new position as chief business development officer at Moore.

Bringing more than 20 years of fundraising experience to the role, Olsen is known for his energetic style as a driving force behind growing brand awareness and increasing market share for his clients. He has helped more than 500 nonprofits and political organizations raise more than $350 million to change and save lives.

Prior to joining ResourceOne Fundraising, Olsen held senior-level positions at Newport ONE, Russ Reid and Strategic Fundraising. He has led fundraising efforts for some of the largest and most successful nonprofits, including CARE USA, Save the Children, The Salvation Army, Best Friends Animal Society, Special Olympics, Christian Broadcasting Network, St. Joseph’s Indian School, International Fellowship of Christians and Jews, Catholic Charities and Christian Research Institute in addition to hundreds of local rescue missions and more than 70 food banks across the U.S. and Canada.

“Andrew is well known for his leadership in the nonprofit sector and advancing the fundraising efforts for many of the country’s top charities. He has held the same responsibilities as our clients, which makes him an invaluable resource for them and addition to ResourceOne Fundraising,” said Gretchen Littlefield, chief executive officer of Moore. “He will thrive in our consultative approach of working with clients and help them navigate the cross-channel marketing and fundraising decisions to engage donors.”

Olsen is the author of No. 1 best-selling book “101 Biggest Mistakes Nonprofits Make and How You Can Avoid Them”, co-author of “Rainmaking: The Fundraiser’s Guide to Landing Big Gifts”, and host of top-ranked “The Rainmaker Fundraising Podcast.” As a well-recognized leader in the field, Andrew is frequently sought after to speak at events and conferences across the nonprofit sector.

“I’m excited to join ResourceOne Fundraising as part of the best marketing, fundraising, analytic and data strategy team in the industry to serve great clients like AmVets, St. Joseph’s Indian School, Ducks Unlimited, St. Labre’s Indian School, Volunteers of America, and rescue missions and sheriffs associations across the country,” said Olsen. “When the level of talent Moore has assembled is combined with the data insights and production capabilities of the enterprise, the results for our clients are unmatched.”

About ResourceOne Fundraising Group

ResourceOne Fundraising Group, a Moore company, designs and implements direct marketing solutions. The company provides innovative multi-channel marketing solutions proven to increase response rates and cultivate lasting relationships. ResourceOne Fundraising is dedicated to providing an outsourcing solution that exceeds client expectations by focusing on data-driven results.

About Moore

Moore is a global leader in performance-driven marketing solutions focused on all facets of the consumer experience. Comprised of 35 companies with more than 2,600 employees, Moore is dedicated to helping clients fulfill their missions. The organization provides services including strategic consulting, creative development, media planning and buying, research and analytics, production management and product fulfillment, database services and public relations to nonprofit, association, commercial and government clients, and is a key contributor to strengthening these sectors.

WASHINGTON, Oct. 14, 2020 – Moore, a leading provider of performance-driven marketing solutions, announces the expansion of its leadership team with the promotion of Bryan Lank to chief business development officer. Lank has led winning sales and customer-focused teams serving the nonprofit community for more than 30 years, including the last 17 years as part of Moore.

Prior to taking the position, Lank was president of ResourceOne Fundraising Group, a Moore company and full-service direct marketing agency. During his tenure ResourceOne Fundraising has grown to be one of the most successful direct marketing firms in the nonprofit industry with clients such as AMVETS, St. Joseph’s Indian School, Ducks Unlimited, St. Labre Indian School, Volunteers of America as well as rescue missions and sheriffs’ associations across the country.

In this newly created role, Lank will work to bring enterprise solutions to current Moore clients and new nonprofit, association and government clients. Lank will work across all Moore business units to accelerate company and client growth through his profound understanding of the direct marketing landscape and customer experience.

“We are excited to have Bryan in this position,” said Gretchen Littlefield, chief executive officer of Moore. “Bryan is a strategic, driven and transformative sales leader with proven experience in developing direct marketing programs for clients that engage donors, grow revenue and build brand loyalty.”

An entrepreneur by nature, Lank launched two previous agencies, Reliance Direct Marketing and Peerless Direct Marketing, which is best known for creating and operating the Christmas experience events at Marriott’s Gaylord properties each year.

“I am very excited to be working alongside some of the greatest direct marketing talent in the business today,” said Lank. “Together we share our determination for client success by designing winning solutions that are based on the most advanced data insights and analysis available in the industry.

About Moore

Moore is a global leader in performance-driven marketing solutions focused on all facets of the consumer experience. Comprised of 35 companies with more than 2,600 employees, Moore is dedicated to helping clients fulfill their missions. The organization provides services including strategic consulting, creative development, media planning and buying, research and analytics, production management and product fulfillment, database services and public relations to nonprofit, association, commercial and government clients, and is a key contributor to strengthening these sectors.

Baltimore, MD (October 14, 2020) — Edge Direct, a Moore company, has received four MAXI Awards from the Direct Marketing Association of Washington (DMAW). Edge Direct is a leading fundraising agency serving some of the world’s best-known causes.

Edge Direct projects awarded include:

  • Daughters of the American Revolution Commemorative Scarf Campaign – Gold in Nonprofit Special Appeal category
  • Shriners Hospitals for Children® Giving Tuesday Multi-Channel Digital Campaign – Gold in Nonprofit Special Appeal category
  • Commemorative Air Force® Year End Personalized Labels and Aircraft Cards Appeal – Bronze in Nonprofit Renewal category
  • National World War II Museum Flame of Freedom Appeal – Bronze in Nonprofit Renewal category

“Thank you to the DMAW for the incredible recognition of our work,” said Kathy Calta, president of Edge Direct. “The MAXI Awards are a great opportunity to celebrate our talented team, but more importantly what we have accomplished for our amazing clients.”

DMAW’s MAXI Awards recognize and showcase the DMV’s finest professionals, agencies, tactics, and campaigns. Edge will be among the winners honored at the 2020 Virtual MAXI Awards on Thursday, November 5, 2020, 5:30 – 6:30 p.m.

“We are incredibly proud of the work Edge Direct produces for their clients,” said Gretchen Littlefield, chief executive officer of Moore. “We want to thank the DMAW for giving the industry the opportunity to showcase talent and for winners like Edge Direct to be recognized for results achieved through strategy and data-driven marketing practices.”

About Edge Direct
Edge Direct is a full-service direct response agency that crafts and executes multichannel programs to cultivate donor giving and maximize net revenue. Our progressive approach to the integration of fundraising strategy, data, technology, creative and execution across all channels is always mindful of the higher purpose we serve and makes us a recognized market leader in fundraising and brand-raising. Our mission is to elevate leading nonprofits by delivering exceptional insights, service, and integrated marketing solutions.

About Moore
Moore is a leading constituent experience management (CXM) company focused on the integration of the donor experience across all platforms, channels and devices. With over 3,500 employees in 40 locations across the country, the company provides strategy, creative, production, media, data and analytic services powered by an ongoing investment in next-generation artificial intelligence and machine learning to nonprofit, political and association clients. Moore is a recognized key contributor in strengthening these sectors.

Cloud-based, SimioAudience provides nonprofits with new acquisition audiences unavailable through current co-ops

WASHINGTON (Sept. 29, 2020) — SimioCloud, a Moore company, announces the launch of SimioAudience, a next-generation cooperative database designed specifically for nonprofit fundraising. Combining uniquely sourced transactional and consumer data on more than 250 million U.S. adults, SimioAudience delivers accurate, real-time insights on nonprofit prospects.

Unlike traditional co-ops, SimioAudience can identify new audiences through integration of billions of data points from donor transactions, first-party online surveys, lifestyle data, demographics, consumer purchases and identity data into one seamless database. Cloud-based, SimioAudience connects directly with a nonprofit’s existing systems and provides an integrated picture of a nonprofit’s donors across all internal files through its unique identity resolution process. Then, using the latest machine learning techniques and state-of-the-art algorithms, SimioAudience’s predictive capabilities help nonprofits identify new donors based on a deeper understanding of the prospect and their motivations to support a nonprofit mission. All this comes together to make a co-op that goes deeper, learns more, and reacts faster to drive better results.

“As the nonprofit industry continues to grow, the need for new donors has never been greater,” said Gretchen Littlefield, chief executive officer of Moore. “SimioAudience identifies new and emerging donors using cloud-based processing, transactional data and machine learning technologies unlike any other data source. It’s truly the next generation co-op.”

SimioAudience is one of several data products available through SimioCloud, Moore’s nonprofit marketing platform. It joins:

SimioJourney, which identifies both the hidden gems in a file who are likely to become mid-level, major, monthly, or planned giving donors and the donors who need a boost to re-engage with the organization.
SimioEnhance, which provides demographic, lifestyle, purchasing and contact information data on current donors to help address them as individuals and create better models.
SimioOptimize, which goes beyond RFM segmentation to find the donors who are most likely to respond to a communication versus those who would be a waste of money.

“SimioCloud is the comprehensive solution to acquire, retain and upgrade donors,” said Doug Kaczmarek, chief data officer of Moore. “We’re excited to bring the best data, identity resolution and algorithms to help nonprofits capture donors’ information and their hearts.”

To learn more about SimioAudience and receive a free consultation, visit simiocloud.com

About SimioCloud

SimioCloud, is a platform that combines hundreds of billions of data points with the latest machine learning and artificial intelligence to improve fundraising results. A Moore company, SimioCloud provides solutions for donor upgrades, donor data and insights, audience optimization, and new donor acquisition through the next generation co-op.

About SimioCloud

Moore is a global leader in performance-driven marketing solutions focused on all facets of the consumer experience. Comprised of 35 companies with more than 2,600 employees, Moore is dedicated to helping clients fulfill their missions. The organization provides services including strategic consulting, creative development, media planning and buying, research and analytics, production management and product fulfillment, database services and public relations to nonprofit, association, commercial and government clients, and is a key contributor to strengthening these sectors.

Agency will lead strategy for organization’s multichannel engagement with members and supporters

TULSA, Ok. (Aug 5, 2020) — ResourceOne Fundraising Group, a Moore company, is proud to announce it has been named the direct response agency of record for Ducks Unlimited, Inc ResourceOne Fundraising will provide the strategy and integration of the organization’s multichannel direct marketing programs to advance their mission to conserve, restore and manage wetlands and associated habitats for North America’s waterfowl.

Founded in 1937, Ducks Unlimited is the world’s largest nonprofit dedicated to conserving North America’s disappearing waterfowl habitats. ResourceOne Fundraising will work alongside the Ducks Unlimited marketing team to implement digital and direct mail strategies driven by next-generation data analytics.

“This is an exciting collaboration for us with Ducks Unlimited, an organization that has been leading waterfowl and wetlands conservation efforts since the Dust Bowl by maintaining great relationships with loyal members,” said Bryan Lank, president of ResourceOne Fundraising Group. “We look forward to enhancing their multichannel data-driven approach to engage even more conservationists to support their mission.”

ResourceOne Fundraising will lead efforts to engage the expansive capabilities of Moore to cultivate relationships and attract new members to Ducks Unlimited. The approach will focus on maintaining strong ties to hunters while expanding reach to others who share common goals and benefit from the habitats being protected.

“We are so proud to be working with Ducks Unlimited to expand membership to all who want to conserve our nation’s wetlands,” said Gretchen Littlefield, chief executive officer of Moore. “We will harness our full resources, including creative, data analytics, production, media, digital and advertising, to reach and attract new audiences. Our efforts will come together to create a personalized, more focused experience for members new and old.”

With North America wetland losses increasing by 140% in recent years, supporters of Ducks Unlimited help conserve and protect this threatened waterfowl habitat. Ducks Unlimited members receive exclusive benefits including merchandise, magazines, exclusive web content, mobile apps and more.

“We look forward to working with ResourceOne Fundraising and Moore to engage supporters to help us fill the skies with waterfowl today, tomorrow and forever.” said Amy Batson, chief fundraising officer for Ducks Unlimited. “Working with Moore is the right choice for us. The team’s breadth of experience and level of expertise in serving large nonprofit and membership organizations gives us confidence our multichannel direct response efforts will only continue to improve as we grow.”

About Ducks Unlimited

Ducks Unlimited, Inc. is the world’s largest nonprofit organization dedicated to conserving North America’s continually disappearing waterfowl habitats. Established in 1937, Ducks Unlimited has conserved more than 14.5 million acres thanks to contributions from more than a million supporters across the continent. Guided by science and dedicated to program efficiency, Ducks Unlimited works toward the vision of wetlands sufficient to fill the skies with waterfowl today, tomorrow and forever. For more information, visit http://www.ducks.org/

About ResourceOne Fundraising Group

ResourceOne Fundraising Group, a Moore company, designs and implements direct marketing solutions. The company provides innovative multichannel marketing solutions proven to increase response and cultivate lasting relationships. ResourceOne Fundraising is dedicated to providing an outsourcing solution that exceeds client expectations by focusing on data-driven results.

About Moore

Moore is a global leader in performance-driven marketing solutions focused on all facets of the consumer experience. Comprised of 33 companies with more than 2,500 employees, Moore is dedicated to helping clients fulfill their missions. The organization provides services including strategic consulting, creative development, media planning and buying, research and analytics, production management and product fulfillment, database services and public relations to nonprofit, association, commercial and government clients, and is a key contributor to strengthening these sectors.

CDR will manage all aspects of the charity’s digital fundraising strategy

Bowie, MD. (Aug 10, 2020) — CDR Fundraising Group, a Moore company, is proud to announce it has been named the digital fundraising agency for the Alzheimer’s Association CDR will lead digital fundraising strategy to include email marketing, digital advertising, web development and mobile giving platform to advance the organization’s mission to end Alzheimer’s and all other dementia.

CDR, an award-winning provider of digital and direct mail services in the nonprofit industry, will implement an integrated program to engage and cultivate digital donors. Offering full-service strategic guidance, analytical tools, creative excellence and cost-effective implementation, CDR brings an integrated, growth- and value-focused approach to digital marketing for the Alzheimer’s Association. Together, the Alzheimer’s Association and CDR will focus on attracting new donors, elevating donor retention, broadening multichannel donor base and maintaining the high value of their donors.

“Every day the Alzheimer’s Association is leading the way to end Alzheimer’s and other dementias that affect nearly 50 million people globally,” said Steve Harrison, president of CDR Fundraising Group. “They do so with compassion and commitment that is unparalleled. Our team at CDR will mirror their commitment, ingenuity and drive by creating compelling campaigns that generate important funds to support its mission.”

“CDR’s experience, passion and creativity are critical in supporting and elevating our diverse digital fundraising efforts,” said Kim Postulart, vice president, direct marketing & immediate giving, Alzheimer’s Association. “We know that strong digital marketing will contribute to our success and bring us closer to our vision: a world without Alzheimer’s and all other dementia.”

“Digital fundraising is a sophisticated data-focused enterprise where it’s necessary to know more about your donors and honor why they give,” said Gretchen Littlefield, chief executive officer of Moore. “Alzheimer’s Association cares immensely about its donors; we’re proud to use data to deepen their relationship with these donors and attract more people to help end this dreaded disease.”

With over 15 years of digital experience, CDR’s data-driven fundraising strategies and creative skills provide integration across all technologies, seamlessly, transparently and cost-effectively.

Learn more about CDR digital marketing services at cdrfg.com/digital

About Alzheimer’s Association

The Alzheimer’s Association leads the way to end Alzheimer’s and all other dementia — by accelerating global research, driving risk reduction and early detection, and maximizing quality care and support. Our vision is a world without Alzheimer’s and all other dementia™. For more information, visit www.alz.org or call the 24/7 Helpline at 800.272.3900.

About CDR Fundraising Group

CDR Fundraising Group, a Moore company, is an award-winning direct response fundraising agency that has created exponential revenue growth for nonprofit organizations for nearly 40 years. CDR provides a full suite of fundraising services uniquely tailored to each of its nonprofit clients. The agency’s areas of expertise include multichannel marketing, data-driven audience targeting and media planning, creative strategy and execution, brand strategy, research and analytics, and specialization in mid-level, sustainer and catalog programs.

About Moore

Moore is a global leader in performance-driven marketing solutions focused on all facets of the consumer experience. Composed of 33 companies with more than 2,500 employees, Moore is dedicated to helping clients fulfill their missions. The organization provides services including strategic consulting, creative development, media planning and buying, research and analytics, production management and product fulfillment, database services and public relations to nonprofit, association, commercial and government clients, and is a key contributor to strengthening these sectors.

Tulsa-based company uses existing equipment to manufacture affordable shields that could lessen the spread of COVID-19 in schools.

TULSA, Ok. (Aug 10, 2020) — Heartland Direct International, a Moore company, has developed an affordable desk shield to protect elementary school children returning to classrooms during the COVID-19 pandemic. The tri-fold cardboard frame has a clear plastic center and attaches easily to the desk with packing tape, providing an added barrier around children to lessen airborne spread of the virus. The Little Desk Shield is made from the same materials as face shields worn by doctors and nurses and can be manufactured on the company’s existing equipment.

“We normally create fundraising products for some of the world’s top nonprofits but, during the pandemic, we want to use our manufacturing expertise to help kids stay safe as they transition back to in-school learning. We partnered within Moore to figure out a way to repurpose existing machines to make Little Desk Shields as efficiently and affordably as possible. With production based entirely in the U.S., we are also supporting American workers,” says Aaron Siddiki, president of Heartland Direct International.

It is expected that students will be spending more time than usual at their desks. The Little Desk Shield provides a physical barrier between students and teachers for times of learning, lunch and play. The product is sold in bundles of 25 to easily equip one classroom for as little as $100 when 10 bundles or more are ordered. Heartland is selling directly to teachers, parents, schools and school systems.

“The people at Heartland are concerned parents too. When we saw what other countries were doing with barrier protection in classrooms, we knew we wanted to build on that idea but in an affordable way. On our website people can buy for one classroom or an entire school,” says Siddiki.

Little Desk Shields are designed for students in fifth grade and below and can be purchased online from littledeskshield.com Any company, school system or nonprofit that orders over 10,000 can be personalize with branding and custom artwork. The shields can be sprayed clean with a disinfectant mist at the end of each day and easily replaced when needed.

Many companies, including parent company Moore, are donating Little Desk Shields to support area schools. As part of Heartland’s own give-back efforts, the company is donating more than 1,000 to schools in neighborhoods where employees live and work.

About Heartland Direct

Heartland Direct International LLC is dedicated to providing advertising solutions to support all product and premium needs for nonprofits, companies and fundraising campaigns. The company’s mission is centered on helping better the human condition by providing quality products and a helping hand to organizations that are tackling some of the world’s greatest problems. Heartland’s products are designed to be the heart and direct touch point connecting consumers to an organziation’s mission, brand or campaign.

About Moore

Moore is a global leader in performance-driven marketing solutions focused on all facets of the consumer experience. Comprised of 33 companies with more than 2,500 employees, Moore is dedicated to helping clients fulfill their missions. The organization provides services including strategic consulting, creative development, media planning and buying, research and analytics, production management and product fulfillment, database services and public relations to nonprofit, association, commercial and government clients, and is a key contributor to strengthening these sectors.

DDTV will manage all aspects of the charity’s television media planning, purchasing and operations.

BOWIE, Md. (June 26, 2020) — Direct Donor TV, a Moore company, is proud to announce it has been named the television media buying firm of record for Save the Children DDTV will lead strategic media buying decisions to advance the charity’s mission to give children a healthy start in life, the opportunity to learn and protection from harm, every day and in times of crisis.

“We are honored to have been selected by Save the Children, a global organization that’s been serving children for 100 years,” said Janet Tonner, president of DDTV. “Our company places millions of commercials every year and understands how to power media to reach individuals who want to give to rewarding missions like Save the Children.”

“DDTV was an obvious choice for us,” said Gail Arcamore, senior director of acquisition and lead generation for Save the Children. “Seeing their successes with so many well-known nonprofits make us confident in their approach to response advertising.”

DDTV is the foremost media buying architect for leading brands in the nonprofit industry. Using a proprietary database that guides strategic media decisions, DDTV aligns client missions with target demographics. To optimize performance, DDTV works with clients to maximize results through operational efficiencies. Advanced cross-channel attribution analysis further quantifies purchasing performance.

“We look forward to working with everyone at Save the Children to bring our data-driven solutions to benefit their mission,” said Gretchen Littlefield, chief executive officer of Moore. “The team at DDTV measures performance data across many input factors including networks, channels, creative and online/offline engagement to help clients guide their decisions. This evaluation ensures clients are investing their media spend strategically, rather than guessing if placements are maximizing visibility and profitability.”

Learn more about DDTV at mooredmgroup.com

About Save the Children

Save the Children believes every child deserves a future. Since our founding more than 100 years ago, we’ve changed the lives of more than 1 billion children. In the United States and around the world, we give children a healthy start in life, the opportunity to learn and protection from harm. We do whatever it takes for children — every day and in times of crisis — transforming their lives and the future we share. Follow us on Facebook, Instagram, Twitter and YouTube

About Direct Donor TV

Direct Donor TV, a Moore company, is the leading media buying platform for nonprofits. Its proprietary database analysis results of more commercial placements than any other buyer dedicated to the nonprofit sector. The advanced attribution analysis provided by DDTV provides clients with the ability to use data to optimize investments across multiple response channels.

About Moore

Moore is a global leader in performance-driven marketing solutions focused on all facets of the consumer experience. Comprised of 33 companies with more than 2,500 employees, Moore is dedicated to helping clients fulfill their missions. The organization provides services including strategic consulting, creative development, media planning and buying, research and analytics, production management and product fulfillment, database services and public relations to nonprofit, association, commercial and government clients, and is a key contributor to strengthening these sectors.

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