MDA to optimize its fundraising strategy with Moore’s industry-leading data, AI technology and constituent marketing platform.

WASHINGTON (July 25, 2024) — Moore, a leading constituent experience management company, is pleased to announce they have been named agency of record for Muscular Dystrophy Association’s (MDA) multichannel marketing program. Moore’s CDR Division will lead the omnichannel strategy, utilizing SimioCloud, a Moore company, as the data technology infrastructure. In addition to extensive data, technology and marketing capabilities, Moore was chosen by MDA for their proven success and reputation in supporting the purpose-driven sector.

Moore will implement a comprehensive marketing roadmap integrated across all channels for MDA. Using SimioCloud as its data connective tissue, MDA will leverage Moore’s constituent marketing platform including strategy, communications and digital print and mail solutions to completely optimize the organization’s fundraising program.

“We’re taking MDA’s fundraising to a new level by integrating cutting-edge data technology with advanced marketing techniques,” said Steve Harrison, president of Moore’s CDR Division. “It’s a privilege to support such a well-respected and time-honored organization in the accomplishment of its fundraising goals and fulfillment of its mission.”

MDA empowers the people they serve to live longer, more independent lives and is the No. 1 voluntary health organization in the United States for people living with muscular dystrophy, ALS and related neuromuscular diseases. Since 1950, MDA has led the way in accelerating research, advancing care and advocating for the support of families everywhere.

Morgan Roth, chief marketing officer of Muscular Dystrophy Association, stated, “Moore’s extraordinary data capabilities and omnichannel integration strategies will revolutionize how we engage with direct mail and digitally savvy donors. With their expertise, we’re poised to forge new relationships and elevate existing ones, ultimately serving our mission with greater impact and effectiveness. This is an exciting chapter in our journey towards advancing research and providing support to individuals and families affected by muscular dystrophy and related diseases.”

“Moving to a data-driven strategy allows MDA to leverage their powerful storytelling to engage people who care about their mission in hyper-personalized ways. We are so honored to have been selected to help bring their vision to life,” said Gretchen Littlefield, CEO of Moore. “Utilizing Moore’s industry-leading data and AI technology and activating our marketing platform, MDA will engage new and current constituents strategically, which will build trust and grow fundraising to advance their mission.”

About Muscular Dystrophy Association

Muscular Dystrophy Association (MDA) is the #1 voluntary health organization in the United States for people living with muscular dystrophy, ALS, and related neuromuscular diseases. For over 70 years, MDA has led the way in accelerating research, advancing care, and advocating for the support of our families. MDA’s mission is to empower the people we serve to live longer, more independent lives. To learn more visit mda.org and follow MDA on Instagram, Facebook, X, Threads, TikTok, LinkedIn, and YouTube.

About Moore

Moore is a data-driven constituent experience management (CXM) company achieving accelerated growth for clients through integrated supporter experiences across all platforms, channels and devices. We are an innovation-led company that is the largest marketing, data and fundraising company in North America serving the purpose-driven industry with clients across education, association, political and commercial sectors.

Moore combines our strength in technology and unmatched industry expertise to provide clients with strategy, creative, production, media, data, response management and analytic services. Our omnichannel solutions are powered by an ongoing investment in next-generation artificial intelligence and machine learning that deepens constituent relationships and creates transformational growth. To learn more, visit wearemoore.com.

Media Contact: Mac McKeever, mmckeever@wearemoore.com, 207-841-6110

 

 

Moore uses SimioCloud’s AI-powered cross-channel identity resolution to find audiences across all digital channels for effective expansion of campaigns to increase fundraising results.

WASHINGTON (July 23, 2024) — Moore, a leader in constituent experience management, announces the rollout of Moore Co-Targeting with SimioCloud. This innovative solution enhances direct mail, email and telemarketing campaign performance by identifying those same audiences across all digital channels and delivering integrated campaign creative. Moore Co-Targeting with SimioCloud lifts campaign performance and effectiveness compared to single-channel marketing through precise, multichannel delivery in an omnichannel environment.

SimioCloud, a Moore company, is an innovative platform that leverages vast consumer data with the latest machine learning and artificial intelligence to drive integrated fundraising for purpose-driven clients in real-time. Moore Co-Targeting with SimioCloud utilizes SimioCloud’s AI-powered constituent identity resolution capabilities to find campaign audiences across all digital channels.

Moore Co-Targeting with SimioCloud leverages Moore’s in-house capabilities across strategy, data, creative and media buying to deliver a comprehensive and effective omnichannel marketing experience that lifts performance. The solution also transforms campaign analytics with advanced matchback capabilities across all deployed channels.

Moore Co-Targeting with SimioCloud represents another step by Moore in advancing the purpose-driven industry towards audience-led marketing.

“With Moore Co-Targeting with SimioCloud, we identify your direct mail, email or telemarketing audiences across all digital channels and deliver them a cohesive, surround-sound experience about your organization to drive revenue. As people consume information across more media points than ever, Moore helps our clients connect with them where they are because it is essential for staying ahead in today’s dynamic marketing landscape,” said Gretchen Littlefield, CEO of Moore.

Littlefield added, “Transforming a direct mail campaign into an omnichannel campaign with video and other multimedia assets might seem challenging, but with our in-house creative and media buying expertise, we make the complex simple and handle all the heavy lifting for our clients.”

Moore has long been recognized for its expertise in analytics, data and strategic omnichannel marketing, consistently driving enhanced fundraising efforts for some of America’s most respected causes. Moore Co-Targeting with SimioCloud gives organizations a uniquely designed marketing tool that will substantially optimize donor engagement and fundraising success.

“Moore Co-Targeting with SimioCloud enables purpose-driven organizations to connect with both current and potential donors far more effectively than traditional co-targeting methods,” said Janet Tonner, president of Moore Media and Digital. “This solution represents a significant shift from a channel-by-channel marketing approach to a focus on maximizing audience performance for each campaign. It’s an exciting time in marketing, and at Moore, we’re committed to putting all the pieces in place to help our clients fully capitalize on all opportunities available to them.”

To learn more about Moore Co-Targeting with SimioCloud, go to wearemoore.com/co-targeting. You can also learn more about Moore Co-Targeting with SimioCloud at Bridge Conference, Booth 209, July 31 through August 2.

About Moore

Moore is a data-driven constituent experience management (CXM) company achieving accelerated growth for clients through integrated supporter experiences across all platforms, channels and devices. We are an innovation-led company that is the largest marketing, data and fundraising company in North America serving the purpose-driven industry with clients across education, association, political and commercial sectors.

Moore combines our strength in technology and unmatched industry expertise to provide clients with strategy, creative, production, media, data, response management and analytic services. Our omnichannel solutions are powered by an ongoing investment in next-generation artificial intelligence and machine learning that deepens constituent relationships and creates transformational growth. To learn more, visit wearemoore.com.

Media Contact: Mac McKeever, mmckeever@wearemoore.com, 207-841-6110

Moore ACTS includes AI, neuromarketing and dynamically optimized testing to improve fundraising effectiveness. 

WASHINGTON (July 16, 2024) — Moore, a leading constituent experience management company, has introduced the Moore Audience-Centric Testing Suite (ACTS), a packaged suite of testing tools designed to enhance the effectiveness of fundraising creative and communications across all marketing channels. Moore ACTS brings together psychometric research from the Moore Neuro-Fundraising Lab, comprehensive data insights from SimioCloud, a Moore company, the latest in generative AI techniques, and unparalleled omnichannel analytics to allow purpose-driven organizations to better tailor communications to their audiences.  

The Moore ACTS suite of tools features: 

  • Use of generative AI for idea generation in testing, incorporating human oversight to maintain brand standards and ensure ethical storytelling. 
  • Concept testing using psychometric tools to rigorously evaluate creative ideas before they are implemented. 
  • Audience customization within the suite by harnessing the power of SimioCloud data to determine creative treatments that resonate with different audiences for improved one-to-one marketing. 
  • Multivariate testing across all elements of a creative execution using Moore’s Dynamic Creative Optimization tool for digital campaigns and to empower the company’s industry-leading digital print and mail platform to enhance hyper-personalization. 
  • Channel optimization using Moore’s co-targeting tools to maximize communication and impact across all channels. 

This step-by-step approach – AI in idea generation, concept testing and audience customization to pick the most promising solution, and multivariate testing and channel optimization for in-market testing – saves money by putting the most promising ideas into market. It also increases effectiveness by addressing each communication to the person most likely to act. 

“We are excited to bring the power of Moore ACTS to our clients to help them revolutionize how they engage with their donors,” said Gretchen Littlefield, CEO of Moore. “With Moore ACTS, we are leveraging cutting-edge AI, comprehensive psychometric evaluations and robust channel optimization tools to ensure that every ad, envelope, text and email is crafted for general and individual effectiveness. Moore ACTS reflects our commitment to advancing purpose-driven organizations’ success through technology and audience-focused strategies.” 

Moore has long been recognized for its expertise in analytics, data and targeted testing, consistently driving enhanced fundraising efforts for some of America’s most significant causes. The stand-alone product elements of Moore ACTS have demonstrated a track record of optimizing creative strategies. Now, as a combined product offering, Moore ACTS provides a comprehensive toolset that empowers the purpose-driven industry with integrated, data-informed solutions tailored to amplify engagement and fundraising outcomes.  

“Imagine audience testing uncovering that a campaign resonates more strongly among a particular audience like younger donors,” stated Dr. Steve Agauas, director of the Moore Neuro-Fundraising Lab. “With the full power of Moore ACTS, we can harness AI and human ingenuity brainstorming on different creative ideas for key campaign variables, test them through concept testing, then multivariate testing, and use these insights to identify standout concepts. These gems can then roll out strategically across channels to attract and engage younger donors.”  

To learn more about Moore ACTS and Moore’s full platform of communications, data, digital, media, production and response management solutions for the purpose-driven sector, join us at Bridge Conference, Booth # 209, July 31 through August 2. You can also learn more about Moore ACTS at wearemoore.com/acts.

About Moore

Moore is a data-driven constituent experience management (CXM) company achieving accelerated growth for clients through integrated supporter experiences across all platforms, channels and devices. We are an innovation-led company that is the largest marketing, data and fundraising company in North America serving the purpose-driven industry with clients across education, association, political and commercial sectors.

Moore combines our strength in technology and unmatched industry expertise to provide clients with strategy, creative, production, media, data, response management and analytic services. Our omnichannel solutions are powered by an ongoing investment in next-generation artificial intelligence and machine learning that deepens constituent relationships and creates transformational growth. To learn more, visit wearemoore.com.

Media Contact: Mac McKeever, mmckeever@wearemoore.com, 207-841-6110

Moore, along with their clients Covenant House, Paralyzed Veterans of America, The Nature Conservancy, and Navy-Marine Corps Relief Society, were honored.

WASHINGTON(June 14, 2024) — Moore, a leading constituent experience management (CXM) company, is proud to announce they have received four Communicator Awards for their client work in the purpose-driven sector. The Communicator Awards is dedicated to recognizing excellence, effectiveness and innovation across all areas of communications.

The Award of Excellence, the highest honor, is given to those whose ability to communicate positions them as the best in the field and the Award of Distinction is presented to projects that exceed industry standards in quality and achievement.

Moore would like to congratulate the following clients on their 2024 Communicator Awards:

  • Covenant House, “Changing Lives”, Award of Excellence 2024: Nonprofit Promotional Video
  • Navy-Marine Corps Relief Society, “Battle4Bragging Rights”, Award of Distinction 2024: Nonprofit Digital Campaign
  • Paralyzed Veterans of America, “#JustPlaneWrong”, Award of Distinction 2024: Nonprofit Public Service Announcement
  • The Nature Conservancy, “In the Wild”, Award of Distinction 2024: Nonprofit Public Service Announcement

In its 30th year, the Communicator Awards are the leading international awards program honoring talent in this highly competitive field.

“Congratulations to all our clients on their 2024 Communicator Awards! Your work inspires us every day,” said Gretchen Littlefield, chief executive officer of Moore. “Thank you to the Communicator Awards for recognizing the talented Moore communicators we have across our company. It is their talent, hard work and genuine care for the missions they support that have propelled us to these accolades.”

About The Communicator Awards

The Communicator Awards is the leading global awards program honoring creative excellence for marketing and communications professionals. Founded three decades ago, the Communicator Awards is an annual competition recognizing the best in advertising, corporate communications, public relations and design. The Communicator Awards is sanctioned and judged by the Academy of Interactive and Visual Arts (AIVA), an invitation-only body consisting of top-tier professionals from acclaimed brand and media, interactive, advertising, and marketing firms.

About Moore

Moore is a data-driven constituent experience management (CXM) company achieving accelerated growth for clients through integrated supporter experiences across all platforms, channels and devices. We are an innovation-led company that is the largest marketing, data and fundraising company in North America serving the purpose-driven industry with clients across education, association, political and commercial sectors.

Moore combines our strength in technology and unmatched industry expertise to provide clients with strategy, creative, production, media, data, response management and analytic services. Our omnichannel solutions are powered by an ongoing investment in next-generation artificial intelligence and machine learning that deepens constituent relationships and creates transformational growth. To learn more, visit wearemoore.com.

Media Contact: Mac McKeever, mmckeever@wearemoore.com, 207-841-6110

Barone will oversee all aspects of human resources strategy to enhance organizational effectiveness and employee well-being.

WASHINGTON (May 20, 2024) — Moore, a leading constituent experience management company, is pleased to announce the promotion of Lori Barone to chief human resources officer. Barone will oversee all aspects of human resources strategy, including talent acquisition, employee development and the implementation of initiatives to enhance organizational effectiveness and employee well-being. This strategic decision underscores Moore’s dedication to its workforce, solidifying its position as the largest media, data and fundraising company catering to the purpose-driven industry.

Barone, a seasoned human resources professional with nearly two decades of experience, joined Moore in early 2023 through the acquisition of Merkle Response Management Group from Merkle Inc. Her background includes senior roles at Dentsu and Merkle, where she displayed exceptional financial acumen, strategic pragmatism and a genuine commitment to both companies and people.

Gretchen Littlefield, chief executive officer of Moore, expressed her enthusiasm for Barone’s promotion, “This advancement is well-deserved, and her leadership will play a critical role in shaping the future success of Moore.” Littlefield continued, “At Moore, our employees are our most valuable asset. I look forward to seeing the innovative and strategic initiatives Lori will bring to our human resources function as we continue to make Moore a place where the best and the brightest talent want to build their careers.”

Barone shared her excitement about accepting the new position, saying, “I am honored to take on the role of chief human resources officer at Moore. This opportunity aligns with my passion for cultivating a positive and inclusive workplace culture that drives organizational success. I look forward to collaborating with the talented teams at Moore and contributing to the continued growth and excellence of our company.”

About Moore

Moore is a data-driven constituent experience management (CXM) company achieving accelerated growth for clients through integrated supporter experiences across all platforms, channels and devices. We are an innovation-led company that is the largest marketing, data and fundraising company in North America serving the purpose-driven industry with clients across education, association, political and commercial sectors.

Moore combines our strength in technology and unmatched industry expertise to provide clients with strategy, creative, production, media, data, response management and analytic services. Our omnichannel solutions are powered by an ongoing investment in next-generation artificial intelligence and machine learning that deepens constituent relationships and creates transformational growth. To learn more, visit wearemoore.com.

Media Contact: Mac McKeever, mmckeever@wearemoore.com, 207-841-6110

Nationally ranked children’s hospital foundation selected Moore to maximize fundraising capabilities through an integrated omnichannel approach, fueled by innovative data technology.

WASHINGTON (May 7, 2024) — Moore, a leading constituent experience management (CXM) company, is pleased to announce they have been named agency of record for Children’s Hospital Foundation, the fundraising entity for Children’s Hospital of Richmond at VCU. Moore’s Amergent Division will develop and implement an omnichannel strategy, utilizing SimioCloud, a Moore company, as the data technology infrastructure. In addition to extensive data, technology and marketing capabilities, Moore was chosen by the Foundation for its reputation in the purpose-driven sector and ability to deliver exceptional results.

Moore will create and execute a comprehensive marketing plan, strategically integrated across addressable and non-addressable channels for Children’s Hospital Foundation. With Moore’s guidance, the Foundation’s donor acquisition and fundraising programs will be fully optimized through data analytics and processing, list cultivation, direct and digital marketing, mail production and more.

“By combining next-level marketing techniques and cutting-edge technology, we’ll be taking the hospital’s fundraising activities to a new level,” said George Whelan, president of Moore’s Amergent Division. “We’re honored to help the hospital maximize donor support in achievement of its goals and in fulfillment of their mission to deliver innovative care for children every day.”

Children’s Hospital Foundation is an independent nonprofit dedicated to raising funds for Children’s Hospital of Richmond at VCU, a nationally ranked pediatric acute care children’s hospital located in Richmond, Virginia. The hospital provides comprehensive pediatric specialties and subspecialties to infants, children, teens and young adults throughout central Virginia.

Lauren Zaller Moore, president and CEO of Children’s Hospital Foundation, stated, “Through Moore’s remarkable data capabilities and their omnichannel integration strategies, new doors will be opened for us to raise more money and help ensure the young people of Virginia and beyond get the best care possible.”

For more information about Moore services, visit wearemoore.com.

About Children’s Hospital Foundation and Children’s Hospital of Richmond at VCU

Children’s Hospital Foundation is an independent 501(c)(3) that works to maximize philanthropic impact in children’s health at Children’s Hospital of Richmond at VCU, driving excellence in patient care, education and research.

Children’s Hospital of Richmond at VCU has been named one of the nation’s best hospitals for kids in eight out of 10 pediatric specialties from U.S. News & World Report, the most since the Best Children’s Hospitals by Specialty rankings were established. The hospital was also rated among the top 10 children’s hospitals in the Mid-Atlantic area. Their continued advancement in these rankings speaks to the priority they place on delivering quality, safe and innovative care for children every day. Proud to be a full-service children’s hospital for kids from Virginia and beyond, their teams serve more than 70,000 families annually from across the commonwealth, nearly all 50 states and outside the U.S.

Generous community support through Children’s Hospital Foundation has helped the hospital advance all of these nationally recognized programs, recruit outstanding clinicians and ensure exceptional care for kids. Visit chfrichmond.org for more information.

About Moore

Moore is a data-driven constituent experience management (CXM) company achieving accelerated growth for clients through integrated supporter experiences across all platforms, channels and devices. We are an innovation-led company that is the largest marketing, data and fundraising company in North America serving the purpose-driven industry with clients across education, association, political and commercial sectors.

Moore combines our strength in technology and unmatched industry expertise to provide clients with strategy, creative, production, media, data, response management and analytic services. Our omnichannel solutions are powered by an ongoing investment in next-generation artificial intelligence and machine learning that deepens constituent relationships and creates transformational growth. To learn more, visit wearemoore.com.

Media Contact: Mac McKeever, mmckeever@wearemoore.com, 207-841-6110

Moore to optimize the Foundation’s fundraising potential by implementing a data-driven omnichannel marketing strategy.

WASHINGTON (May 16, 2024) — Moore, a leading constituent experience management (CXM) company, is proud to announce they have been named the primary direct response agency for Nationwide Children’s Hospital Foundation. Moore’s Amergent Division will spearhead the omnichannel strategy, leveraging SimioCloud, a Moore company, as the data technology infrastructure.

Moore will implement a strategic marketing plan integrated across addressable and non-addressable channels for the Foundation. With Moore’s leadership, the Foundation’s direct response fundraising program will undergo significant expansion by establishing a new model for optimization and integration. Moore will oversee direct marketing strategy, data analytics and processing, digital marketing, media buying, list cultivation, mail production and more to improve the Nationwide Children’s Hospital Foundation donor base, maximize revenue and stimulate long-term growth.

“We are privileged to bring the power of data to Nationwide Children’s Hospital Foundation so they can help more children,” said George Whelan, president of Moore’s Amergent Division. “We look forward to helping the Foundation grow fundraising activities through cutting-edge data and technology combined with advanced marketing techniques to achieve its mission.”

The Foundation is the fundraising entity for Nationwide Children’s Hospital, one of America’s largest nonprofit pediatric hospitals. Committed to providing the best outcomes and health equity for all children, Nationwide Children’s Hospital ensures every child has access to the best care possible, regardless of their ability to pay.

For more information about Moore services, visit wearemoore.com.

About Nationwide Children’s Hospital Foundation and Nationwide Children’s Hospital

Nationwide Children’s Hospital Foundation raises critical funds for Nationwide Children’s Hospital, named to the Top 10 Honor Roll on U.S. News & World Report’s 2023-24 list of “Best Children’s Hospitals.” Nationwide Children’s is one of America’s largest not-for-profit free-standing pediatric health care systems providing unique expertise in pediatric population health, behavioral health, genomics and health equity as the next frontiers in pediatric medicine, leading to best outcomes for the health of the whole child.

Integrated clinical and research programs, as well as prioritizing quality and safety, are part of what allows Nationwide Children’s to advance its unique model of care. Nationwide Children’s has a staff of more than 14,000 that provides state-of-the-art wellness, preventive and rehabilitative care and diagnostic treatment during more than 1.7 million patient visits annually.

As home to the Department of Pediatrics of The Ohio State University College of Medicine, Nationwide Children’s physicians train the next generation of pediatricians and pediatric specialists. The Abigail Wexner Research Institute at Nationwide Children’s Hospital is one of the Top 10 National Institutes of Health-funded free-standing pediatric research facilities.

More information is available at nationwidechildrens.org.

About Moore

Moore is a data-driven constituent experience management (CXM) company achieving accelerated growth for clients through integrated supporter experiences across all platforms, channels and devices. We are an innovation-led company that is the largest marketing, data and fundraising company in North America serving the purpose-driven industry with clients across education, association, political and commercial sectors.

Moore combines our strength in technology and unmatched industry expertise to provide clients with strategy, creative, production, media, data, response management and analytic services. Our omnichannel solutions are powered by an ongoing investment in next-generation artificial intelligence and machine learning that deepens constituent relationships and creates transformational growth. To learn more, visit wearemoore.com.

New application for virtual reality provides nonprofits with the capability to develop highly personalized experiences, offering a level of donor engagement like never before.

WASHINGTON (May 6, 2024) — Moore, a leading constituent experience management (CXM) company, announces the next step in experiential marketing for donor cultivation. Moore has created an immersive virtual reality donor experience, launching a new frontier of donor engagement and captivating storytelling.

With this pioneering technology, nonprofit organizations can now virtually walk donors through a hospital and into research laboratories, on mission trips to bring surgery to undeveloped countries, and even into the habitats of the endangered species that organizations are working hard to save. By putting on virtual headsets, users will get limitless glimpses into the work mission-driven organizations do to make the world a better place for all of us.

Moore CEO Gretchen Littlefield commented, “Innovation is everywhere at Moore. With this groundbreaking technology, we’re revolutionizing storytelling and bringing immersive experiences to donors’ fingertips. We’re helping our clients build deeper engagement, trust and lasting impact with the people that make their mission possible.”

Moore will unveil the virtual experience at the annual Woodmark Summit, May 7-9 in Cincinnati. Woodmark Summit is where the nation’s top nonprofit children’s hospitals come together to hone fundraising strategies, strengthen professional practices and share ideas for improving the quality of health care for children through philanthropy.

Moore partnered with virtual reality developer VRWERX to deliver this groundbreaking solution. Steve Harrison, president of Moore’s CDR Agency Division, Russell Naftal, co-managing partner and founder of VRWERX, and others from Moore will introduce this virtual experience for those attending the conference. The session, entitled “Precision Development: 1:1 Immersive Storytelling,” will delve into this new frontier of precise audience development and innovative approaches for donor engagement and storytelling.

The experience was built so that it can be scaled up or down to meet all users at their various levels of the giving pyramid—from individual giving to major and principal giving. By doing so, it ensures the optimal use of the platform, the greatest ROI for the effort and retains special features for each giving level that help make constituents feel surprised and delighted.

“Moore thrives on using innovation, data and technology to connect purpose-driven organizations more deeply with their constituents. This advancement can literally change what donor engagement will look like going forward. We’re eager to embrace the limitless possibilities,” said Harrison.

During Woodmark Summit, Moore and VRWERX will also be giving live demonstrations, taking viewers through a virtual journey that highlights the amazing possibilities this revolutionary technology represents.

“We’re thrilled to partner with Moore, harnessing the transformative potential of mixed reality to enhance engagement and accessibility in nonprofit initiatives,” said Naftal. “It’s profoundly rewarding to apply our VR expertise to develop a unique mixed reality experience that leverages today’s immersive technology to enhance a hospital’s capabilities in fundraising, training and therapeutic interventions. This advancement paves the way for groundbreaking innovations and significant impact on the purpose-driven industry.”

In addition to unveiling the new immersive storytelling technology at Woodmark Summit, George Whelan, president of Moore’s Amergent Division, will be giving a presentation on myriad ways the purpose-driven sector can fully leverage AI. Participants can learn how Moore has always been at the forefront of AI, embracing its enormous potential to create relevant​ constituent experiences that maximize performance and donor satisfaction through a variety of applications.

About Moore

Moore is a data-driven constituent experience management (CXM) company achieving accelerated growth for clients through integrated supporter experiences across all platforms, channels and devices. We are an innovation-led company that is the largest marketing, data and fundraising company in North America serving the purpose-driven industry with clients across education, association, political and commercial sectors.

Moore combines our strength in technology and unmatched industry expertise to provide clients with strategy, creative, production, media, data, response management and analytic services. Our omnichannel solutions are powered by an ongoing investment in next-generation artificial intelligence and machine learning that deepens constituent relationships and creates transformational growth. To learn more, visit wearemoore.com.

About VRWERX 

VRWERX delivers revolutionary interactive content elevated by their proprietary technology for the most enjoyable immersive experiences across all platforms. They develop virtual and augmented reality for interactive storytelling within games, mixed reality video, location-based, and educational entertainment while utilizing proprietary technologies for elevating interactive experiences. Visit vrwerx.com for more information.

Media Contact: Mac McKeever, mmckeever@wearemoore.com, 207-841-6110

Leading CXM company reinforces commitment to innovation and sustainability.

WASHINGTON (April 4, 2024) — Moore, a leading constituent experience management (CXM) company, is proud to announce a significant expansion in its production personalization capabilities. Through expanded investments in data-driven production equipment and workflow automation technology, Moore continues to position itself at the forefront of omnichannel CXM across all platforms, channels and devices.

Key Highlights:

  1. Digital Transformation: Moore has shifted over 80 percent of its production capacity to digital presses capable of 1:1 communication. This data-driven digital equipment spans the company’s printing and envelope manufacturing footprint, giving clients unprecedented opportunities for personalization inside and on the envelope.
  2. Exclusive Infrastructure: Moore has installed the only two W+D BB1000 systems in the United States. These systems produce a completely personalized direct mail letter package by using digitally printed envelope rolls, which are converted and inserted in a single pass. This high-capacity workflow automation technology streamlines production touchpoints and accelerates time-to-mailbox.
  3. Data-Driven Excellence: Moore’s digital printing capabilities integrate seamlessly with the company’s SimioCloud™ consumer information and client-provided data. By harnessing the power of data alongside the company’s digital printing infrastructure and workflow automation technology, Moore clients have the best opportunity to leverage personalization in an extremely relevant way. This hyper-personalization makes direct mail an even more effective marketing tool.
  4. Sustainability-Focused Facilities: Moore’s technology and equipment advancements cut the time and energy necessary to create highly personalized direct mail packages. With these efforts along with the company’s existing sustainability-focused efforts in the areas of waste, energy, transportation and water, the company is building direct mail production facilities of the future.

“We are proud to introduce these groundbreaking capabilities to our clients, where personalized mail intersects with highly customized outer envelopes. With data seamlessly integrated with production equipment and technology, the possibilities are truly limitless,” remarked Jeff Pelcher, CEO of Production Services at Moore. “Moore is committed to building sustainability-focused production facilities that embody the future of the direct mail industry.”

Moore’s latest advancements in direct mail personalization complement its AI-powered dynamic creative optimization (DCO) for hyper-personalized digital fundraising. With SimioCloud, Moore clients can tap into over 10,000 data points on every U.S. consumer to propel their fundraising efforts with data-driven insights.

Gretchen Littlefield, CEO of Moore, emphasized the company’s forward-thinking approach, stating, “We firmly believe that omnichannel personalized fundraising represents the future. We harness the power of data across all addressable channels by creating digital production solutions with cutting-edge workflow optimization technology. With these advancements, combined with our SOC 2 certifications and HIPAA compliance, Moore supports clients with unparalleled security, efficiency and customization.”

About Moore

Moore is a data-driven constituent experience management (CXM) company achieving accelerated growth for clients through integrated supporter experiences across all platforms, channels and devices. We are an innovation-led company that is the largest marketing, data and fundraising company in North America serving the purpose-driven industry with clients across education, association, political and commercial sectors.

Moore combines our strength in technology and unmatched industry expertise to provide clients with strategy, creative, production, media, data, response management and analytic services. Our omnichannel solutions are powered by an ongoing investment in next-generation artificial intelligence and machine learning that deepens constituent relationships and creates transformational growth. To learn more, visit wearemoore.com.

Media Contact: Mac McKeever, mmckeever@wearemoore.com, 207-841-6110

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