Company integrates creative automation tools, data insights, and smart server AI powered by SimioCloud’s real-time data to drive engagement and conversions.

WASHINGTON (March 19, 2024) — Moore, a leading constituent experience management (CXM) company announces AI-powered capabilities to test and optimize creative content for hyper-personalized fundraising advertisements across digital channels and devices. The company’s Dynamic Creative Optimization (DCO) capabilities integrate seamlessly with SimioCloud™ data, marking a significant leap foAdd New Press Releaserward in the realm of personalized fundraising.

Moore’s DCO capabilities revolutionize fundraising by using artificial intelligence to quickly identify the right creative for the right audience, leveraging real-time learnings and data from the company’s Constituent Data Platform (CDP), SimioCloud Connect. This solution enables rapid generation of diverse appeal iterations while integrating audience-specific data. Ads are programmatically delivered across digital channels, maximizing impact and relevance by delivering a customized message, unique to each individual.

“We believe that personalized fundraising is the future, and our Dynamic Creative Optimization solution is at the forefront of this evolution,” stated Gretchen Littlefield, chief executive officer of Moore. “Moore’s DCO solution tailors ads based on demographics, interests, past giving behaviors, and thousands of other data points. This creates a hyper-relevant and compelling fundraising experience for every viewer powered by SimioCloud data.”

“Our one-to-one fundraising thrives on the curated, detailed consumer data from our CDP product, SimioCloud Connect,” stated Moore’s chief data officer, Doug Kaczmarek. “With over 10,000 data points on every U.S. consumer, Moore clients harness predictive data insights to propel their fundraising efforts forward.”

Moore is the largest marketing, data and fundraising company in North America serving the purpose-driven industry with omnichannel solutions that span the entire marketing supply chain.

With their new DCO solution, the company delivers client omnichannel fundraising campaigns that are highly relevant and impactful, driving superior results. Real-time analytics enable adjustments and optimizations throughout the lifecycle of the campaign.

“Video and other digital ads are extremely powerful storytelling mediums for our purpose-driven clients. With Moore’s DCO solution, they can now harness the full potential of video to raise more money to support their causes, connect deeply with their audiences, and accelerate their missions,” said Janet Tonner, president, media and digital division of Moore.

About Moore
Moore is a data-driven constituent experience management (CXM) company achieving accelerated growth for clients through integrated supporter experiences across all platforms, channels and devices. We are an innovation-led company that is the largest marketing, data and fundraising company in North America serving the purpose-driven industry with clients across education, association, political and commercial sectors.

Moore combines our strength in technology and unmatched industry expertise to provide clients with strategy, creative, production, media, data, response management and analytic services. Our omnichannel solutions are powered by an ongoing investment in next-generation artificial intelligence and machine learning that deepens constituent relationships and creates transformational growth. To learn more, visit wearemoore.com.

Media Contact
Mac McKeever, mmckeever@wearemoore.com, 207-841-6110

TRUSTbuilder connects research, loyalty, and response data to deepen constituent relationships, build brand trust and drive fundraising success.

WASHINGTON — (March 4, 2024) Moore, a leading constituent experience management (CXM) company announces the launch of TRUSTbuilder by Moore, an end-to-end brand stewardship and marketing service for purpose-driven organizations. Through data and actionable insights, TRUSTbuilder brings fundraisers and brand builders together to collaboratively build brands donors trust while driving transformative organizational growth.

With the launch of TRUSTbuilder, Moore provides clients with a scientifically validated assessment of the trust their constituents place in their brand. With this data intelligence, Moore then designs and delivers omnichannel surround sound marketing strategies to increase trust with these audiences and individuals. The result is effective messaging to build trust, brand, and fundraising success.

Purpose-driven organizations must continually cultivate trust with new audiences to fulfill their mission objectives in an ever-evolving landscape. Moore leverages TRUSTbuilder research intelligence and SimioCloud‘s AI-based modeling to develop profiles of new persuadable audiences. Deploying targeted marketing strategies, Moore aids clients in cultivating trust with new volunteers, donors, program users, advocates, members, voters, alumni, and beyond, fueling the organizations’ long-term growth objectives.

“Trust is human nature and paramount to securing lasting relationships and fundraising success,” remarked Laura Hunt, chief communications officer for Moore. “With TRUSTbuilder, our clients gain powerful intelligence to continually build trusted brands people want to support.”

Utilizing advanced research methodologies and tailored marketing solutions, TRUSTbuilder guides an organization’s messaging and marketing investment to build trust among varied stakeholders with confidence, paving the path for enduring success and meaningful change.

“TRUSTbuilder is another example of how Moore continues to innovate with data as the connective tissue to drive success for our clients,” said Gretchen Littlefield, chief executive officer of Moore. “Trust is a vital component of fundraising and with TRUSTbuilder we have developed a data-driven model that unites fundraising and brand teams with a common approach to success.”

To learn more about TRUSTbuilder by Moore visit wearemoore.com/trustbuilder.

About Moore
Moore is a data-driven constituent experience management (CXM) company achieving accelerated growth for clients through integrated supporter experiences across all platforms, channels, and devices. We are an innovation led company that is the largest marketing, data and fundraising company in North America serving the purpose-driven industry with clients across education, association, political and commercial sectors.

Moore combines our strength in technology and unmatched industry expertise to provide clients with strategy, creative, production, media, data, response management and analytic services. Our omnichannel solutions are powered by an ongoing investment in next-generation artificial intelligence and machine learning that deepens constituent relationships and creates transformational growth. To learn more, visit wearemoore.com.

Media Contact

Mac McKeever, Moore, 207-841-6110, mmckeever@wearemoore.com

Moore will work with participating local RMHC Chapters to further their mission to support families when they have a child who is ill or injured.

WASHINGTON — (February 14, 2024) Moore, a leading constituent experience management (CXM) company, is pleased to announce its selection by a Request for Proposal (RFP) committee representing individual Ronald McDonald House Charities® (RMHC®) Chapters across the United States as the recommended direct marketing agency partner. The decision to recommend Moore was based on the company’s demonstrated track record of success in collaborating with purpose-driven organizations.

Moore will implement an audience-led, data-driven direct marketing and fundraising program for participating RMHC Chapters. By leveraging its expertise in research, modeling, AI and omnichannel marketing, Moore will amplify the RMHC brand with supporters and drive results for its Chapter clients.

“We are incredibly excited to have the opportunity to work with local RMHC Chapters who are part of such a trusted and respected brand. In communities across the country, RMHC Chapters are a light of hope for so many families when they need it most, and we want to help this light shine even brighter,” said Gretchen Littlefield, chief executive officer of Moore. “Moore will be working to implement a constituent-experience-led model that will help Chapters deepen their relationship with existing donors and engage, cultivate and grow new relationships through our data platforms to further their important mission.”

For almost 50 years, the RMHC brand has delivered on its mission to ensure families everywhere have access to the care and resources they need, especially when they have a sick child. Each year, 260+ local Chapters worldwide help support families with children who are ill or injured by providing more than 2.2 million overnight stays and helping families save approximately $611 million in lodging and meal expenses alone.

“With their experience and proven success with other chapter-based nonprofits and their strength, depth and acumen within the constituent experience management sphere, Moore is the direct marketing partner and trusted advisor we need to take our local fundraising efforts in new and innovative directions,” said Hal Hedley, CEO of RMHC of Kentuckiana and RFP Committee spokesperson.

Moore is a data-driven constituent experience management (CXM) company achieving accelerated growth for clients through integrated supporter experiences across all platforms, channels and devices. We are an innovation-led company that is the largest marketing, data and fundraising company in North America serving the purpose-driven industry, with clients across education, association, political and commercial sectors.

Moore combines our strength in technology and unmatched industry expertise to provide clients with strategy, creative, production, media, data, response management and analytic services. Our omnichannel solutions are powered by an ongoing investment in next-generation artificial intelligence and machine learning that deepens constituent relationships and creates transformational growth.

The award celebrates Moore’s enduring success and achievement in data-driven marketing, brand engagement and giving back to the community.

NEW YORK, Nov. 7, 2023 /PRNewswire/ — Moore, a leading constituent experience management company, is proud to announce it has received a 2023 Silver Apple Award from the Marketing Club of New York. The awards are given annually to individuals and organizations that serve as an inspiration to the marketing field for their long-term accomplishments and the ways they give back to the industry and their communities.

Since 1985, more than 250 individuals and organizations have been named a Silver Apple Awards Gala honoree. This year, seven individuals received the award, while Moore was the solo corporation to be honored.

Jim Moore, Moore’s founder, and Gretchen Littlefield, chief executive officer of Moore, accepted the award during the 2023 MCNY Silver Apple Awards Gala held Thursday, November 2 at Hard Rock Cafe New York in Times Square.

During his acceptance remarks, Jim Moore attributed the success of the organization to having the most talented team in the industry, “I am honored to accept this award on behalf of the 5,000 men and women of Moore who take on the world’s most pressing challenges like hunger, disease, animal cruelty, inequality, poverty and more. This recognition is a tribute to their ingenuity, teamwork and commitment to excellence. I also want to express gratitude to our clients for entrusting us to help them make a difference in this world.”

In its 39th year, the Marketing Club of New York Silver Apple Awards honor the industry’s most distinguished marketers who have made strides in their areas of expertise and contributing their time and talents to the industry. Recipients reflect the best that the marketing profession has to offer their clients and the industry.

“The Marketing Club of New York and its visionaries have been an integral part of my career. That’s why this award is so special to me and my team at Moore,” said Gretchen Littlefield, chief executive officer of Moore. “It validates the work we have done and gives us inspiration for the future, as we discover new ways to use data, AI and machine learning to revolutionize how mission-driven brands engage supporters on a more personal, meaningful level.”

With a proven track record of success and commitment to innovation, Moore is the largest marketing, data and fundraising company in North America serving the purpose-driven industry. Using data as the connective tissue, the company’s services span the entire marketing supply chain. For more information about the products and services offered by Moore, visit wearemoore.com.

About Moore
Moore is a data-driven constituent experience management (CXM) company achieving accelerated growth for clients through integrated supporter experiences across all platforms, channels and devices. We are an innovation led company of 5,000 people that is the largest marketing, data and fundraising company in North America serving the purpose-driven industry with clients across education, association, political and commercial sectors.

Moore combines our strength in technology and unmatched industry expertise to provide clients with strategy, creative, production, media, data, response management and analytic services. Our omnichannel solutions are powered by an ongoing investment in next-generation artificial intelligence and machine learning that deepens constituent relationships and creates transformational growth. To learn more, visit wearemoore.com.

About Marketing Club of New York
The Marketing Club of New York today encompasses all facets of integrated, data-driven marketing across all media categories and was founded in 1926. Serving the Greater New York region through its luncheons, networking and online resources, Marketing Club of New York is a leading source of current education and information in the field of measurable marketing. Marketing Club of New York also provides financial support in the form of scholarships to several New York City colleges’ and universities’ marketing programs.

Media Contact
Mac McKeever
mmckeever@wearemoore.com
207-841-6110

Hunt brings more than 20 years of communications agency experience to new role at Moore.

WASHINGTON, Oct. 24, 2023 — Moore, a leading constituent experience management company, announces Laura Hunt as chief communications officer. In her new role, Hunt will spearhead the development of Moore’s strategic internal and external communications, oversee corporate reputation and advance the company’s communication strategy in support of business objectives.

Hunt is a seasoned professional with more than twenty years of communications agency experience. In addition to her role as CCO, she will continue to lead Moore’s communication business sector, managing a team of strategists who work across Moore’s mission-driven and corporate clients. Hunt will continue to report to Chief Executive Officer Gretchen Littlefield.

“Laura has served as a strategic communications advisor for Moore through our game-changing acquisitions, industry-shaping technology innovations and an incredible period of growth. This announcement will come as no surprise to those who have worked with her,” said Gretchen Littlefield, chief executive officer of Moore. “As our chief communications officer, Laura will strengthen how we develop and implement communication programs that promote Moore’s corporate culture and support our business strategy.”

For two decades, Hunt has been at the helm of Moore’s communications business sector, serving as the president of the 1st Degree Division. In this role, she has been instrumental in enhancing client brand reputations through strategic and effective strategies across all relevant channels. Hunt’s contributions include the introduction of groundbreaking products that have impacted Moore’s platform offerings, such as PSAdirect, GIVEfluential and TRUSTbuilder. Her work has amplified the voices of some of our nation’s most recognized and respected purpose-driven brands, enabling them to effectively engage their various audiences and drive action. Before becoming a part of Moore, Hunt held positions in the technology sector with companies such as MCI Communications, Akamai Technologies and Kintera.

“It’s an incredible opportunity to spearhead Moore’s efforts to deepen connections with our stakeholders,” said Hunt. “I look forward to working collaboratively with our talented team to enhance our brand, foster meaningful relationships and contribute to the continued growth and success of Moore.”

With a proven track record of success and commitment to innovation, Moore is the largest marketing, data and fundraising company in North America serving the purpose-driven industry. Using data as the connective tissue, the company’s services span the entire marketing supply chain. For more information about the products and services offered by Moore, visit wearemoore.com.

About Moore
Moore is a data-driven constituent experience management (CXM) company achieving accelerated growth for clients through integrated supporter experiences across all platforms, channels and devices. We are an innovation led company of 5,000 people that is the largest marketing, data and fundraising company in North America serving the purpose-driven industry with clients across education, association, political and commercial sectors.

Moore combines our strength in technology and unmatched industry expertise to provide clients with strategy, creative, production, media, data, response management and analytic services. Our omnichannel solutions are powered by an ongoing investment in next-generation artificial intelligence and machine learning that deepens constituent relationships and creates transformational growth. To learn more, visit wearemoore.com.

Media Contact

Mac McKeever
Moore
207-841-6110
mmckeever@wearemoore.com

The 39th annual awards gala celebrating remarkable marketers is scheduled for Thursday, November 2, 2023, at the Hard Rock Cafe in Times Square, New York.

September 29, 2023 – The Marketing Club of New York (MCNY, marketingclubny.org) has honored Moore with the prestigious 2023 Silver Apple Award. This year, Moore will receive the Silver Apple as the sole corporate recipient. Seven individuals will also be recognized.

Moore is being commended for its innovation and excellence as a data-driven Constituent Experience Management (CXM) company. Moore has achieved remarkable growth for its clients by delivering integrated supporter experiences across various platforms, channels, and devices.

You can read the complete press release by the Marketing Club of New York here.

Moore is pleased to announce that Clint Jorgenson, currently vice president of the Barton Cotton Graphics division, has been promoted to chief operations officer. As COO, Jorgenson will lead the division and oversee the supply chain for Moore’s Edge Direct division.

Jorgenson joined Barton Cotton in 1999 and previously served as a plant manager for The Sherwin-Williams Company in Newark, New Jersey and Baltimore, Maryland. He joined Moore in 2009 as part of the acquisition of Barton Cotton, a printing and production company that dates back over 100 years. He holds a degree in accounting from Cleveland State University and an MBA from Johns Hopkins University.

Larry Vogel will be transitioning his responsibilities to Jorgenson by year-end, shifting his focus to business development to explore new revenue opportunities and secure the future of Barton Cotton Graphics.

Moore’s Barton Cotton Graphics division operates from a 250,000-square-foot facility in Baltimore, offering print, post-press finishing, catalog fulfillment and mail processing services.

Moore, headquartered in Lanham, Maryland, is a data-driven constituent experience management (CXM) company that is the largest marketing, data and fundraising company in North America serving the nonprofit industry, with clients across education, association, political and commercial sectors.

Moore to optimize the organization’s fundraising potential with innovative data technology and comprehensive omnichannel strategy.

WASHINGTON — (September 19, 2023) Moore, a leading constituent experience management (CXM) company, is proud to announce that SPCA International has selected the company to guide its direct marketing efforts as fundraising agency of record. The company has tapped its agency division, Edge Direct, to lead the omnichannel solution to advance the SPCA International mission as a global animal rescue organization.

Moore will leverage its suite of platform products and services including creative, data, digital, media, production and response management to implement a constituent-driven strategy for SPCA International. Focusing on data-driven solutions, Moore will provide SPCA International with critical, timely and accurate strategies to guide growth across fundraising channels.

“We are honored to be entrusted with supporting the important and impactful mission of SPCA International,” said Ryan Katz, president of Edge Direct division at Moore. “We will be partnering with SPCA International on a bold approach to implementing a direct response fundraising program that raises critical funds to help stop the abuse and suffering of animals through programs that serve both animals and their human caretakers.”

SPCA International is dedicated to promoting animal welfare through its comprehensive programs and outreach. These initiatives encompass Shelter Support, which provides essential resources and assistance to local and international shelters; Education Programs that promote awareness and responsible pet ownership; Patriot Pets, reuniting U.S. service members with the cats and dogs they befriended on deployment; Apollo’s Aid, supporting U.S. military and refugee families; and Veterinary Aid, supplying essential medical resources to clinics and shelters. With the invaluable assistance of their compassionate supporters, SPCA International is able to significantly improve the lives of animals worldwide.

“We look forward to working with Moore to renew our program approach that maximizes long-term progression and revenue,” said Anne Abbot, Director of Development at SPCA International. “The comprehensive strategy across Moore channels will help us elevate our donor retention, engage new audiences and extend our mission awareness of safeguarding animals across the globe.”

“We are thrilled to leverage the full power of Moore data, digital, media, production and response management solutions to increase support for SPCA International so they can help more animals,” said Gretchen Littlefield, chief executive officer at Moore. “By implementing an omnichannel strategy for SPCA International, we will be able to analyze the entire data cycle and provide them with expedited outcomes, enabling informed decisions to enhance their results.”

With a proven track record of success and a commitment to innovation, Moore is the largest marketing, data and fundraising company in North America serving the nonprofit industry. For more information about the products and services offered by Moore, visit wearemoore.com.

About SPCA International

SPCA International is a global animal welfare organization with a mission that is simple, but vast: to advance the safety and well-being of animals. Through outreach, rescue and education programs, SPCA International spearheads lifesaving initiatives and assists grassroots animal activists worldwide. Visit us at spcai.org.

About Moore

Moore is a data-driven constituent experience management (CXM) company focused on achieving accelerated growth for clients through integrated supporter experiences across all platforms, channels and devices. We are an innovation led company of 5,000 people that is the largest marketing, data and fundraising company in North America serving the nonprofit industry with clients across education, association, political and commercial sectors.

Moore combines our strength in technology and unmatched industry expertise to provide clients with strategy, creative, production, media, data, response management and analytic services. Our omnichannel solutions are powered by an ongoing investment in next-generation artificial intelligence and machine learning that deepens constituent relationships and creates transformational growth. To learn more, visit wearemoore.com.

Media Contact

Mac McKeever

mmckeever@wearemoore.com

207-841-6110

DMAW MAXI Awards honor and recognize excellence in direct response marketing.  

WASHINGTON (PRWEB) AUGUST 02, 2023 — Moore, a leading constituent experience management company, is proud to announce they have received five 2023 MAXI Awards (Marketing Award for eXcellence in Innovation) from the Direct Marketing Association of Washington (DMAW). The 2023 MAXI Awards recognize standout direct marketing campaigns, reviewed by an industry-led judging panel, as this year’s best of the best in each category.

The MAXI Award recipients from Moore were led by various company divisions, including:

THD Division:
Category: Direct Mail Campaign, Acquisition/Prospecting
Winning Entry: Feeding America, “Meals for Kids Drive”

CDR Division:
Category: Renewal Campaign
Winning Entry: Anti-Defamation League, “Tax Mailing”

Category: Multichannel Renewal
Winning Entry in partnership with Moore Media & Digital Division: Lutheran World Relief, “Ukraine Response”

Moore Media & Digital:
Category: DRTV, Acquisition/Prospecting
Winning Entry: No Kid Hungry

Category: Workhorse Campaign – Email Campaign, Special Appeal
Winning Entry: Mount Vernon Ladies Association, “Year End Campaign”

“We want to thank the DMAW for recognizing these talented Moore marketing strategists. Moore provides omnichannel guidance to some of the largest and most complex marketing programs in the nonprofit industry, and these awards are a testament to our innovation,” said Gretchen Littlefield, chief executive officer of Moore. “As the largest marketing and data agency serving the nonprofit industry, Moore will continue to invest in the best people and technology in the industry to help them achieve their goals.”

The official award ceremony will take place at the National Housing Center on Thursday, September 28, 2023, to celebrate all the winners.

For more information about Moore and the services they provide, visit wearemoore.com.

About Moore
Moore is a data-driven constituent experience management (CXM) company achieving accelerated growth for clients through integrated supporter experiences across all platforms, channels and devices. We are an innovation led company of 5,000 people that is the largest marketing, data and fundraising company in North America serving the nonprofit industry with clients across education, association, political and commercial sectors.

Moore combines our strength in technology and unmatched industry expertise to provide clients with strategy, creative, production, media, data, response management and analytic services. Our omnichannel solutions are powered by an ongoing investment in next-generation artificial intelligence and machine learning that deepens constituent relationships and creates transformational growth.

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