Edge Direct will implement an omnichannel fundraising program to support Stand Up To Cancer in accelerating the pace of cancer research and clearing the way for high-impact breakthroughs that can save lives.

WASHINGTON (PRWEB) AUGUST 01, 2023 – Moore, a leading constituent experience management (CXM) company, proudly announces its Edge Direct Division was selected by Stand Up To Cancer® (SU2C) to deliver a comprehensive fundraising solution to increase support of the charity.

Edge Direct will launch an omnichannel fundraising program centered on delivering audience-led strategy, creative, donor journey development, program management and analytics to maximize support for SU2C. The agency will leverage SimioCloud Connect by Moore, the company’s constituent data platform (CDP), digital and media practices, plus the company’s production footprint to orchestrate personalized and tailored communication across mail, online, phone and streaming devices to deepen constituent relationships.

“We are incredibly honored to have this opportunity to support such an important mission,” said Ryan Katz, president of Edge Direct, a Division of Moore. “We will be working with SU2C to look across all channels, audiences and platforms to implement an omnichannel fundraising program that will acquire new donors, cultivate existing ones and activate upgrade strategies to increase mid-level and monthly giving.”

SU2C continues to transform cancer research through a collaborative approach to cutting-edge research among scientists from a variety of disciplines and institutions. SU2C-funded scientists have access to the tools, teams and resources needed to be successful in achieving patient benefits and impactful research. The organization also prioritizes cancer health equity across research, advocacy and public awareness efforts.

“We look forward to working with Moore to engage with new donors through personalized, data-driven campaigns that will reach our supporters wherever they consume content,” said Stephanie Herron, chief development officer at Stand Up To Cancer. “We believe Moore has the depth of experience to orchestrate a comprehensive fundraising program that will elevate the Stand Up To Cancer brand and drive broad public support for our lifesaving mission.”

As the largest marketing, data and fundraising company in North America serving the nonprofit industry, Moore brings unparalleled expertise to support organizations like SU2C. With a proven track record of success and a commitment to innovation, Moore is well positioned to support SU2C in achieving their goals and amplifying their impact in the fight against cancer.

For more information about the products and services offered by Moore, visit wearemoore.com.

Stand Up To Cancer® (SU2C) raises funds to accelerate the pace of groundbreaking research that provides new therapies to patients quickly and save lives now. By galvanizing the entertainment industry, SU2C has set out to generate awareness, educate the public on cancer prevention, and help more people diagnosed with cancer become long-term survivors. To learn more and donate to Stand Up To Cancer, visit standuptocancer.org today.

About Edge Direct
Edge Direct, a Division of Moore, is a full-service direct response agency that crafts and executes multichannel programs to cultivate donor giving and maximize net revenue. Our progressive approach to the integration of fundraising strategy, data, technology, creative and execution across all channels is always mindful of the higher purpose we serve and makes us a recognized market leader in fundraising and brand building. Our mission is to elevate leading nonprofits by delivering exceptional insights, service and integrated marketing solutions.

About Moore
Moore is a data-driven constituent experience management (CXM) company achieving accelerated growth for clients through integrated supporter experiences across all platforms, channels and devices. We are an innovation-led company of 5,000 people that is the largest marketing, data and fundraising company in North America serving the nonprofit industry, with clients across education, association, political and commercial sectors.

Moore combines our strength in technology and unmatched industry expertise to provide clients with strategy, creative, production, media, data, response management and analytic services. Our omnichannel solutions are powered by an ongoing investment in next-generation artificial intelligence and machine learning that deepens constituent relationships and creates transformational growth.

Moore also nominated for 2023 Heartland Emmy for a John 3:16 Mission PSA.

WASHINGTON (PRWEB) JULY 26, 2023 – Moore, a leading constituent experience management company, is proud to announce they have received 20 Telly Awards for their nonprofit client work. Telly Award winners represent some of the most respected advertising agencies, television stations, production companies and publishers from around the world.

Moore would like to congratulate the following clients on their 2023 Telly Awards:

American Heart Association, “Jeff’s Story” – (2) Bronze Winner – Public Service/PSA & Fund Raising and Appeals

charity: water, “Gisèle” and “Not So Far Away” – (2) Silver Winner – Writing, and (2) Bronze Winner – Fund Raising and Appeals

Children International, “Little Dancer” – Silver Winner – Public Service/PSA

Covenant House, “I Didn’t Ask” – Bronze Winner – Branded Content Campaign: Not-for-Profit

Disabled American Veterans, “DAV: Thank-You Booth” – Silver Winner – Fund Raising and Appeals

John 3:16 Mission, “The Way Home” – Gold Winner – Fund Raising and Appeals, and Silver Winner – Directing

No Kid Hungry, “The Difference” – Bronze Winner – Fund Raising and Appeals

Paralyzed Veterans of America, “All In” – Bronze Winner – Public Service/PSA

Shriners Children’s, “Happy and You Know It,” “Yes We Can” and “Fezzyville” – (3) Silver Winner – Use of Music, Writing & Fund Raising and Appeals, and (2) Bronze Winner – Fund Raising and Appeals

St. Joseph’s Indian School, “Path Out of Poverty” – Bronze Winner – Public Service/PSA

The Nature Conservancy, “The Seedling” – Bronze Winner – Fund Raising and Appeals

Moore was also nominated for a 2023 Heartland Emmy Award for public service announcement, “The Way Home,” created for client John 3:16 Mission. “The Way Home” depicts how John 3:16 Mission is a safe shelter for those needing help to make changes in their lives. The nonprofit offers a wide range of ministry programs that make a significant impact in the lives of those experiencing hunger, homelessness and at-risk in the Tulsa community.

“Thank you to The Telly Awards and Heartland Emmy Awards for recognizing the talented Moore storytellers, editors, copywriters, producers, account managers, camera operators, lighting crews, sound engineers, media buyers, PSAdirect strategists and so many more who worked to bring these productions to life,” said Gretchen Littlefield, chief executive officer of Moore. “These awards are a great opportunity to celebrate our talented team and most importantly recognize the accomplishments of our clients who make a lasting impact across the globe. We are honored to tell their stories.”

For more information about Moore, visit wearemoore.com.

About Moore
Moore is a data-driven constituent experience management (CXM) company achieving accelerated growth for clients through integrated supporter experiences across all platforms, channels and devices. We are an innovation led company of 5,000 people that is the largest marketing, data and fundraising company in North America serving the nonprofit industry with clients across education, association, political and commercial sectors.

Moore combines our strength in technology and unmatched industry expertise to provide clients with strategy, creative, production, media, data, response management and analytic services. Our omnichannel solutions are powered by an ongoing investment in next-generation artificial intelligence and machine learning that deepens constituent relationships and creates transformational growth.

About National Academy of Television Arts & Sciences – Heartland Chapter
Founded in 1947, the National Academy of Television Arts & Sciences (NATAS) and the Emmy® Award stand for the best in television and allied media. NATAS is the only nonprofit organization dedicated to recognizing outstanding achievement, raising industry standards and improving the quality of what we watch. The Heartland Chapter was formed in 1986 to honor work produced and intended for an audience in our region.

About The Telly Awards
The Telly Awards is the premier award honoring video and television across all screens. Established in 1979, The Telly Awards receives over 12,000 entries from all 50 states and five continents. Entrants are judged by The Telly Awards Judging Council — an industry body of over 200 leading experts including advertising agencies, production companies, and major television networks, reflective of the multiscreen industry The Telly Awards celebrates.

The largest zoological membership group in the world chooses Moore to maximize acquisition through innovative data technology

WASHINGTON (June 27, 2023) – Moore, a leading constituent experience management (CXM) company, is proud to announce they have been named the direct response agency of record for the San Diego Zoo Wildlife Alliance. The partnership will be led by marketing strategists from CDR, a division of Moore, with SimioCloud by Moore as the technology infrastructure.

Moore will manage all aspects of direct response programming and integration across channels for the Alliance through a strategic omnichannel approach to include list brokerage and cultivation, media buying, data processing, mail production and distribution, and marketing to develop and execute plans to maximize revenue and member and donor acquisition through direct response.

“Moore is the ideal partner to help us widen our national direct response donor and membership base through new technology and data,” said Jeff Spitko, director of membership and direct response for San Diego Zoo Wildlife Alliance. “Thanks to their targeted prospecting and advanced behavioral tools, we will be able to reach the right audiences who want to engage and support our global conservation efforts.”

San Diego Zoo Wildlife Alliance is a national nonprofit conservation organization that operates two world-class parks — the San Diego Zoo and the San Diego Zoo Safari Park — and empowers people to connect with plants and animals, develop an appreciation for nature and contribute to the safeguarding of wildlife everywhere.

“Supporting such important global conservation efforts is deeply rewarding,” said Steve Harrison, president of CDR, a division of Moore. “We are honored to be entrusted with executing the Alliance’s incredibly complex and robust membership program with a high degree of quality and accuracy, while protecting the brand and the current revenue stream.”

About San Diego Zoo Wildlife Alliance
San Diego Zoo Wildlife Alliance is a nonprofit national conservation leader, committed to inspiring a passion for nature and working toward a world where all life thrives. The Alliance empowers people from around the globe to support their mission to conserve wildlife through innovation and partnerships. San Diego Zoo Wildlife Alliance supports cutting-edge conservation and brings the stories of their work back to the San Diego Zoo and San Diego Zoo Safari Park — giving millions of guests, in person and virtually, the opportunity to experience conservation in action. The work of San Diego Zoo Wildlife Alliance extends from San Diego to eco-regional conservation “hubs” across the globe, where their expertise and assets — including the renowned Wildlife Biodiversity Bank — are able to effectively align with hundreds of regional partners to improve outcomes for wildlife in more coordinated efforts. By leveraging these skills in wildlife care and conservation science, and through collaboration with hundreds of partners, San Diego Zoo Wildlife Alliance has reintroduced more than 44 endangered species to native habitats. Each year, San Diego Zoo Wildlife Alliance’s work reaches over 1 billion people in 150 countries via news media, social media, their websites, educational resources and San Diego Zoo Wildlife Explorers television programming, which is in children’s hospitals in 13 countries. Success is made possible by the support of members, donors and guests to the San Diego Zoo and San Diego Zoo Safari Park, who are Wildlife Allies committed to ensuring all life thrives.

About Moore
Moore is a data-driven constituent experience management (CXM) company achieving accelerated growth for clients through integrated supporter experiences across all platforms, channels and devices. We are an innovation-led company of 5,000 people that is the largest marketing, data and fundraising company in North America serving the nonprofit industry with clients across education, association, political and commercial sectors.

Moore combines our strength in technology and unmatched industry expertise to provide clients with strategy, creative, production, media, data, response management and analytic services. Our omnichannel solutions are powered by an ongoing investment in next-generation artificial intelligence and machine learning that deepens constituent relationships and creates transformational growth.

The company will leverage the power of SimioCloud to develop the new Health Subscriber Database for an expanded monetization strategy for Belvoir Media Group.

WASHINGTON (May 18, 2023) — Moore, a leading constituent experience management company, is proud to announce that the company has been selected by Belvoir Media Group as data manager of record for its Health Division.  The Belvoir Media Group relationship will be led by data strategists from AudienceFirst Media, a division of Moore, with SimioCloud by Moore as the technology infrastructure.

Belvoir Media Group is a leading provider of reader-focused digital content, high-quality magazines, newsletters and books. Their publications are produced in association with Harvard Medical School, Tufts University, Cleveland Clinic, Mount Sinai and UCLA. As the leader in data management and monetization solutions, Moore will develop data-driven audience segments to increase the data value in the marketplace and drive incremental revenue for Belvoir Media Group.

“Belvoir Media Group is looking forward to working with Moore and their advanced data management capabilities to help us discover untapped revenue streams by monetizing our subscriber data,” said Tom Canfield, vice president of Circulation/Partner. “Our data consists of health-conscience audiences, and we believe Moore is the right partner to represent us in the marketplace.”

Harnessing the power of SimioCloud, Moore will combine data from all health publications under one rental file to create the new and streamlined Health Subscriber Database. Demographic data will be applied, as well as audience propensity model scores, to ensure the best performance.

Moore provides unmatched expertise in creating successful data-driven integrated strategies for nonprofits, publishers, catalog, and retail clients across a wide range of verticals. As data representatives, Moore’s turnkey management, promotion and fulfillment services provide clients with expanded options to monetize their most valuable asset.

“Moore is excited to be working alongside Belvoir Media Group to expand the reach and monetization of their data,” said John Ernst, president of AudienceFirst Media, a division of Moore. “We see the new Health Subscriber Database as highly desirable, and we look forward to representing it in the marketplace.”

For more information on data services provided by Moore, visit wearemoore.com.

About Belvoir Media Group

Addressing the need for reliable and responsible intelligence in today’s information age, Belvoir Media Group’s publications offer readers accessible, affordable, and above all, authoritative guidance on a broad range of interests and endeavors.

In conjunction with institutions, including Harvard Medical School, Cleveland Clinic, Tufts University and UCLA Medical Center, Belvoir delivers targeted health and wellness news and guidance to millions of readers each month. Through its many newsletters and magazines, as well as books, special reports, and online services, Belvoir brings a growing audience of health-conscious adults with timely and useful instruction and direction.

In addition, Belvoir Media Group serves a wide spectrum of active and involved readers whose interests range from flying and sailing to pet owning and organic living. Providing expert and unbiased insight, each Belvoir enthusiast publication and website is a trusted resource for a loyal and passionate readership.

With an informed understanding of its readers and a dynamic commitment to its partners, Belvoir Media Group offers each a culture of excellence, experience, and reward.

About Moore

Moore is a data-driven constituent experience management (CXM) company achieving accelerated growth for clients through integrated supporter experiences across all platforms, channels and devices. We are an innovation led company of 5,000 people that is the largest marketing, data and fundraising company in North America serving the nonprofit industry with clients across education, association, political and commercial sectors.

Moore combines our strength in technology and unmatched industry expertise to provide clients with strategy, creative, production, media, data, response management and analytic services. Our omnichannel solutions are powered by an ongoing investment in next-generation artificial intelligence and machine learning that deepens constituent relationships and creates transformational growth.

Media Contact
Mac McKeever
mmckeever@wearemoore.com
207-841-6110

Ceruolo will lead efforts to bring Moore RMG to a 24-hour turnaround for data capture and deposits for all clients.

WASHINGTON, MAY 16, 2023 – Moore, a leading constituent experience management company, names Stephanie Ceruolo as president of Moore Response Management Group, a Moore company. Moore RMG, located in Hagerstown, Maryland, is one of the nation’s largest full-service direct response processing and fulfillment companies, with an emphasis on providing clients accurate data through timely processing, deposits and reporting.

Moore purchased the response management company from Merkle, Inc. in January 2023 and rebranded the company Moore RMG. Kent Grove, who led the company as president before and through the acquisition, is moving into an enterprise business development position at Moore. In his new position, Grove will support growth across all Moore products and services. Bringing Ceruolo and Grove into these positions is yet another step Moore is taking to invest in people and technology to deliver the best marketing and data solutions in the industry.

Prior to joining Moore RMG, Ceruolo served in senior leadership positions at Epsilon and Merkle, and most recently as nonprofit division president of Data Axle. Ceruolo is a high-performing executive who has spent more than 20 years helping nonprofits achieve their missions through innovative, data-driven solutions.

“After spending so many years helping nonprofit clients acquire and steward donors through data solutions, I am excited to work with the team that is responsible for getting data to our clients as quickly as possible, advancing insights for their success,” said Ceruolo. “To do that with Moore, a company with a truly innovative vision for elevating the nonprofit industry, is thrilling.”

Ceruolo will guide and direct Moore RMG’s ongoing focus to streamlined data acquisition and analysis beyond traditional response management services, providing clients with the ability to make critical timely and accurate decisions that impact future growth. Along with her commitment to advancing nonprofit missions, Ceruolo is dedicated to helping Moore RMG employees grow professionally and make full use of their talents and passions.

“At Moore, we analyze the entire data cycle to discover ways to give clients a competitive edge. With Stephanie leading the effort for a one-day turn around on data collection and cash deposits, clients benefit from faster access to critical information, enabling them to make faster and better-informed decisions,” said Gretchen Littlefield, chief executive officer of Moore.

“Additionally, we are excited that Kent Grove is moving into an enterprise business development role at Moore. Our clients have some of the most sophisticated marketing and data programs in the industry and we are so fortunate to have someone with Kent’s experience to guide them through our enterprise solutions,” Littlefield continued.

To learn more about Moore and our response management services, visit wearemoore.com.

About Moore Response Management Group
Moore RMG, located in Hagerstown, Maryland, is a processing, data and technology-driven company. The company, formerly Merkle RMG, was purchased in January 2023 from Merkle, Inc. By combining best-in-class direct-response processing, customer care and fulfillment solutions with actionable data insights, Moore RMG drives one-to-one relationships for an improved donor and customer experience that increases retention and revenue. The company employs a high-tech/high-touch approach that helps minimize costs while ensuring a high level of donor and customer satisfaction through fast, accurate, secure and responsive service that is tailored to each client’s requirements and strategic objectives. Moore RMG serves more than 200 clients in the nonprofit, government and commercial markets.

About Moore
Moore is a data-driven constituent experience management (CXM) company achieving accelerated growth for clients through integrated supporter experiences across all platforms, channels and devices. We are an innovation-led company of 5,000 people that is the largest marketing, data and fundraising company in North America serving the nonprofit industry with clients across education, association, political and commercial sectors.

Moore combines our strength in technology and unmatched industry expertise to provide clients with strategy, creative, production, media, data, response management and analytic services. Our omnichannel solutions are powered by an ongoing investment in next-generation artificial intelligence and machine learning that deepens constituent relationships and creates transformational growth.

Company continues to support client advancement with innovative and creative leadership hires.

WASHINGTON, FEBRUARY 07, 2023 – Moore Digital, a Moore company, announces the hiring of Adva Priso as chief strategy officer and Bonnie Huey as senior vice president of digital media. The leadership expansion supports the company’s accelerated growth and continued commitment to top-quality client service, as well as the Moore Digital commitment to supporting and developing their talented team.

Priso joins Moore Digital from Chapman Cubine Allen + Hussey where she acted as senior vice president, head of digital advertising and acquisition. Prior to that, she served as senior vice president, marketing and development at MissionWired, as well as World Wildlife Fund, leading their digital high-value donor program. Priso brings more than 20 years of cutting-edge online marketing, fundraising and donor acquisition and retention experience across nonprofit verticals to her new role.

“As chief strategy officer at Moore Digital, Adva will oversee the strategy and media departments to ensure our nonprofit clients receive best-in-class service and innovative digital marketing and fundraising solutions,” said Scott VanderLey, president of Moore Digital. “We have brought together more than 70 top digital experts from across the for-profit and nonprofit industries, including strategists, media planners and buyers, designers, coders, analysts, data scientists and more to ensure we are at the forefront of our clients’ marketing and fundraising needs.”

“I am looking forward to taking on this role as Moore Digital continues to bring the next generation of audience-first experiences to our clients, pairing top talent, data and technology in ways no one else has brought to market,” said Priso. “It’s a very exciting time to be part of Moore and the vision for growth we have for our incredible clients and the industry at-large. I am looking forward to applying my knowledge and experience to support this exponential growth and see our clients obtain and exceed their goals.”

Moore Digital adds Bonnie Huey as senior vice president of digital media. Before joining Moore Digital, Huey worked acted as vice president of digital marketing at Wiland where she grew and ran the media department and focused on project development and media campaign building, optimization and reporting. Her 15 plus years of experience in the digital marketing sphere make her the perfect choice for this role at Moore Digital.

“This team is extremely talented, growing rapidly and continues to offer excellent service to nonprofit clients because of all the ground-breaking programs and technology that Moore Digital offers,” said Huey. “I am looking forward to applying my expertise and industry insight to this role with Moore Digital and supporting the clients that we serve.”

“As senior vice president of digital media, Bonnie will be taking on the lead role for the media buying and planning teams, two integral groups in meeting and exceeding campaign goals for Moore Digital clients, including Programmatic, CTV, social and SEM, media planning and hands-on-keys buying in our platforms,” said VanderLey. “As we continue to grow our client base, so too does our team of experts and industry specialists continue to expand. We are looking forward to seeing Adva and Bonnie bring their expertise and knowledge to Moore Digital during this exciting time.”

To learn more about the Moore Digital omnichannel approach and digital strategies, visit mooredigital.com.

About Moore
Moore is a data-driven constituent experience management (CXM) company focused on the integration of the donor experience across all platforms, channels and devices. Moore is the largest marketing and fundraising company in North America serving the nonprofit industry with approximately 5,000 employees across 43 locations. The company provides strategy, creative, production, media, data and analytic services powered by an ongoing investment in next-generation artificial intelligence and machine learning.

Philpot brings nearly 20 years of achievements across nonprofit, political and public affairs sectors to the role.

WASHINGTON (February 2, 2023) — Moore, a leading constituent experience management company, is pleased to announce the hiring of accomplished business development leader Heather Philpot as executive vice president. In her new position, Philpot will play a key role in new client development across the Moore enterprise, creating data-driven omnichannel marketing solutions for clients.

Philpot joins Moore from Tunnl, where she acted as vice president, responsible for the growth and strategic development of the public affairs and advocacy verticals. Prior to that, she was executive vice president of data strategy and operations for Data Axle, where her role included sales, strategy and product innovation. She is an executive committee board member of Direct Marketing Association of Washington where she also served as president in 2022.

“I’m thrilled to be working with such a talented group of industry veterans and thought leaders,” said Philpot. “They are truly the best of the best at what they do.”

With successes in operations, finance, strategic marketing, vertical expansion and product development and innovation, Philpot has a proven track record of developing strategic business alliances and identifying new markets for revenue growth.

“Moore is helping clients navigate some of the most innovative and sophisticated marketing programs in the world,” said Gretchen Littlefield, chief executive officer of Moore. “We are dedicated to investing in top industry talent to ensure we deliver best-in-class services to our clients. With her proven experience in data analytics, major donor fundraising, direct mail and campaign management, Heather understands all facets of constituent experience management and we are very excited to have her as part of our team.”

About Moore
Moore is a data-driven constituent experience management (CXM) company focused on the integration of the donor experience across all platforms, channels and devices. Moore is the largest marketing and fundraising company in North America serving the nonprofit industry with approximately 5,000 employees across 43 locations. The company provides strategy, creative, production, media, data and analytic services powered by an ongoing investment in next-generation artificial intelligence and machine learning.

Media Contact
1st Degree, on behalf of Moore
Mac McKeever, mmckeever@1stdegree.com
207-841-6110

The data and technology executive brings industry expertise to the direct marketing and donor management software company.

PEABODY, MASS. FEBRUARY 01, 2023 – Amergent, a Moore company, is pleased to announce, Dennis McCarthy has joined their team of talent as executive vice president of account services. A direct marketing and donor management software company, Amergent is dedicated to serving the nonprofit industry.

With demonstrated success in account management, strategy, analytics, integrated marketing, and constituent relationship management, McCarthy has spent his career leading and facilitating change at some of North America’s largest nonprofits, helping them engage with their supporters and communities. McCarthy joins Amergent from Blackbaud, where as director of sales, he led strategic account executives serving nonprofit organizations across the country, including American Red Cross, Susan G. Komen, Los Angeles Regional Food Bank and National Geographic Foundation.

Also, while at Blackbaud he co-authored Diversity in Giving, a study providing in-depth analysis of the priorities, values and attitudes of African-American, Asian and Hispanic donors, as well as Blackbaud Institute Online Giving reports.

Prior to his tenure with Blackbaud, McCarthy was general manager of Epsilon where he led the marketing service and technology teams for some of the company’s largest accounts.

“I am honored and excited to join the team at Amergent. I admire the leadership’s experience and commitment to client success,” said McCarthy. “I am eager to contribute to this tenured team.”

McCarthy will report to George Whelan, president of Amergent. “We are happy to welcome Dennis to Amergent,” said Whelan. “His expertise and knowledge of the industry will be a great asset for Amergent as we continue to provide impeccable service to our partners in the fundraising community.”

Amergent uses proprietary analytics tools to cultivate donor relationships and grow programs with multi-channel fundraising campaigns that include direct mail, email and online giving. The company is nationally recognized for turning vital donor-giving behavior information into useful and successful donor-focused fundraising strategies.

Learn more about Amergent and the available suite of services at amergent.com.

About Amergent
Amergent, a Moore company, is a leader in mission marketing solutions for nonprofit clients. Amergent has 40 years of experience as direct marketing data consultants, fundraisers and full-service providers working with leading nonprofits including food banks, world-class health care institutions, faith-based organizations, advocacy and conservation organizations. The company is a leading CRM solutions provider with Amergent Portfolio™ Software.

About Moore
Moore is a data-driven constituent experience management (CXM) company focused on the integration of the donor experience across all platforms, channels and devices. Moore is the largest marketing and fundraising company in North America serving the nonprofit industry with approximately 5,000 employees across 43 locations. The company provides strategy, creative, production, media, data and analytic services powered by an ongoing investment in next-generation artificial intelligence and machine learning.

Moore continues to make investments in people and technology to expand capacity and accelerate dataflow.

WASHINGTON (PRWEB) JANUARY 4, 2023 — Moore, a leading data-driven constituent experience management (CXM) company, announces that it has acquired Merkle Response Management Group, from Merkle Inc. Moore is making the investment in Merkle RMG, one of the nation’s largest full-service direct response processing companies for over three decades, to support its ongoing expansion in processing operations with a portfolio of diverse capabilities and locations across the nation.

Merkle RMG is a processing, data and technology-driven company servicing the nonprofit, commercial and government sectors. The company provides its clients with single integration response processing solutions that include data capture, multi-platform CRM and banking integration while ensuring efficient and secure operations.

“At Moore, we have built industry-leading, next-generation technology capable of handling large mail volume and integrating with complex data, banking and reporting platforms,” said Jeff Pelcher, chief executive officer, production services of Moore. “Acquiring Merkle RMG allows us to continue to grow and provide our clients with further capacity and redundancy. We welcome the Merkle RMG team to add to our operations in the Midwest and Northeast and will continue to invest in their growth and success.”

“Becoming a Moore company is a synergistic step that is the best fit for our customers and the Merkle RMG team. This is an exciting new chapter in our 39-year history,” said Kent Grove, president of Merkle RMG. “The leadership team at Moore has great respect for our company, employees, vendors and customers and is excited about the opportunity to enable our success to power our client’s growth.”

Moore is rebranding Merkle RMG to Moore RMG (Moore Response Management Group). This rebranding will be completed in the weeks ahead. The company has 600 employees. Terms of the acquisition were not released.

“Adding Merkle RMG to Moore is fueled by our commitment to being a partner to our clients that can handle large volumes of responses and manage complex data integrations across banking and CRM platforms, all while having our eye on maintaining the highest level of security, compliance and performance levels in the industry,” said Gretchen Littlefield, chief executive officer of Moore. “In every step of the response data flow, we are continuing to advance how to streamline constituent data for accelerated cleansing and modeling for the most timely and accurate data available for clients.”

For more information about Moore visit our website at wearemoore.com.

About Moore

Moore is a data-driven constituent experience management (CXM) company focused on the integration of the donor experience across all platforms, channels and devices. Moore is the largest marketing and fundraising company in North America serving the nonprofit industry with approximately 5,000 employees across 43 locations. The company provides strategy, creative, production, media, data and analytic services powered by an ongoing investment in next-generation artificial intelligence and machine learning.

About Merkle Response Management Group

Merkle Response Management Group (RMG) is a processing, data and technology-driven company. By combining best-in-class direct-response processing, customer care and fulfillment solutions with actionable data insights, Merkle RMG drives one-to-one relationships for an improved donor and customer experience that increases retention and revenue. Applying best practices learned during 39 years in business, the company employs a high-tech/high-touch approach that helps minimize costs while ensuring a high level of donor and customer satisfaction through fast, accurate, secure and responsive service that is tailored to each client’s requirements and strategic objectives. Merkle RMG serves more than 200 clients in the nonprofit, government and commercial markets. For more information about Merkle RMG, please visit www.merkleresponse.com.

Media Contact:
1st Degree, on behalf of Moore
Mac McKeever
mmckeever@1stdegree.com
207-841-6110

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