Altus Marketing is slated to deliver strategic fundraising services, supporting the organization’s mission to end hunger in Eastern Massachusetts.

WASHINGTON (PRWEB) DECEMBER 08, 2022 – Altus Marketing, a Moore company, announces The Greater Boston Food Bank has selected the agency to lead fundraising efforts to engage the public in support of their mission to end hunger in Eastern Massachusetts. The charity will also leverage SimioCloud, a constituent data platform, as part of the Moore suite of services solutions.

Audience-based strategies developed by Altus Marketing deliver individualized marketing solutions to increase giving and donor retention. The results will keep GBFB top of mind with existing donors, increase engagement and motivate potential donors to join the cause, make recurring gifts and stay connected for the long term.

“Altus Marketing leverages data with the latest machine learning and artificial intelligence to maximize the constituent experience throughout the donor journey,” said John Wilkinson, president of Altus Marketing. “Through this innovative approach, we will help The Greater Boston Food Bank identify and convert prospective supporters into donors.”

The Greater Boston Food Bank is the largest hunger-relief organization in New England and among the largest food banks in the country. A member of Feeding America, GBFB works passionately to end hunger across Eastern Massachusetts by providing healthy food and resources to people in need.

“As food insecurity remains an ongoing crisis, it is of the utmost importance that we continue to raise awareness of our mission to end hunger here,” said GBFB President and CEO Catherine D’Amato. “Altus Marketing brings innovation and new insight into reaching our donors, who make a critical impact on our work. It’s thanks to the generosity of the public that we are able to continue supporting our community and provide access to nutritious food to those in need.”

GBFB provides nearly 80 percent of the food distributed by its 600 partners throughout the 190 towns and cities in Eastern Massachusetts. These include food pantries, meal programs and shelters as well as 75 direct service Mobile Markets and other food distribution programs.

About The Greater Boston Food Bank
The Greater Boston Food Bank is the largest hunger-relief organization in New England and among the largest food banks in the country. As the food bank for Eastern Massachusetts, GBFB is feeding people in 190 towns across the region, distributing the equivalent of nearly 90 million meals per year through a network of 600 dedicated food distribution partners and programs. A member of the national Feeding America network, the GBFB mission is to end hunger here. The organization remains committed to the belief that access to healthy food is a human right, regardless of an individual’s circumstances. Through policy, partnerships and providing free, nutritious and culturally responsive food, GBFB is committed to addressing the root causes of food insecurity while promoting racial, gender and economic equity in food access. For more information and to help us help others, visit us at GBFB.org, follow us @gr8bosfoodbank on Facebook, Twitter and Instagram, or call us at 617-427-5200.

About Altus Marketing
Altus Marketing is an industry leader in integrated direct marketing solutions to national and chapter-based nonprofits, ministries and membership organizations. The organization delivers transformational growth for clients by combining strategic insight and creative innovation, backed by superior data and technology. Altus Marketing clients are sector leaders in domestic hunger and poverty relief, human services, environmental protection, evangelism and veterans services.

About Moore
Moore is a leading constituent experience management (CXM) company focused on the integration of the donor experience across all platforms, channels and devices. Moore is the largest marketing and fundraising company in North America serving the nonprofit industry with more than 4,100 employees across 42 locations. The company provides strategy, creative, production, media, data and analytic services powered by an ongoing investment in next-generation artificial intelligence and machine learning.

Milestone represents company’s forty-year history of leading transformational growth for nonprofits.

WASHINGTON (PRWEB) DECEMBER 08, 2022 – CDR, a Moore company, announces the celebration of their 40th year of serving clients to help fulfill their missions and improve the world. For the last 40 years, CDR has been a leader in direct response fundraising with nonprofit clients in numerous sectors, including health, human services, international relief, veteran services and conservation. Leveraging Moore products and services, CDR has demonstrated the power of integration and has helped clients thrive by utilizing an omnichannel approach that bolsters performance through consistent creative, branding and messaging.

“We are grateful for all those who have come before us and recognize we are standing on the shoulders of those who put their hearts and souls into making CDR what it is today,” said Steve Harrison, president of CDR. “These past forty years have seen growth not just for the company, but in the direct-marketing industry itself. Our commitment to innovative technology, utilizing the latest in data advancements in the industry, and hiring the best and brightest have equipped us to continue to make a true impact and support our clients to do the same.”

CDR is a full-service direct response fundraising agency comprised of over 100 industry experts. The company became a part of Moore in 2011 and underwent new branding earlier this year to support their mission to create transformational growth for the clients they serve. Since its inception in 1982, CDR has raised billions of dollars for their clients. CDR has worked with some of the most well-known nonprofit organizations in the world, including Wounded Warrior Project, Marine Toys for Tots Foundation and Dana-Farber Cancer Institute.

“CDR is the driving force behind some of our nation’s most respected and successful fundraising programs. Their clients’ successes are a direct result of CDR’s drive to be an innovator in our industry and their 40th Anniversary is a celebration of that continual look to the future,” said Gretchen Littlefield, chief executive officer of Moore. “As Moore continues to build our constituent experience platform for individualized marketing, having a team of strategists, capable of delivering omnichannel integration is critical. CDR’s team makes complex marketing strategies simple.”

To learn more about CDR, visit cdrfundraising.com.

About CDR
CDR, a Moore company, is an award-winning direct response fundraising agency that has created exponential revenue growth for nonprofit organizations for 40 years. CDR provides a full suite of fundraising services uniquely tailored to each of its nonprofit clients. The agency’s areas of expertise include multichannel marketing, data-driven audience targeting and media planning, creative strategy and execution, brand strategy, research and analytics, and specialization in mid-level, sustainer, and catalog programs.

About Moore
Moore is a leading constituent experience management (CXM) company focused on the integration of the donor experience across all platforms, channels and devices. Moore is the largest marketing and fundraising company in North America serving the nonprofit industry with more than 4,100 employees across 42 locations. The company provides strategy, creative, production, media, data and analytic services powered by an ongoing investment in next-generation artificial intelligence and machine learning.

Williams to continue leading strategic agency vision to further client success.

LINCOLN, Mass. (November 30, 2022) — Thompson Habib Denison, a Moore company, announces that Linda Williams has been promoted to president. Williams’ promotion supports the THD commitment to continued client growth in fundraising and strategic goals.

 THD is a social impact agency committed to building long-term, loyal relationships between donors and nonprofit brands through data-driven marketing strategies. Williams’ promotion is another strategic step in that commitment. She will report to Gretchen Littlefield, chief executive officer of Moore.

“Linda is a visionary marketer and a results-oriented partner. As THD president, she will continue to advance client missions through data-driven omnichannel solutions,” said Gretchen Littlefield, CEO of Moore. “While THD continues to experience great growth, and deliver top industry services for their clients, Linda is the right person to lead the ongoing path of success.”

Williams has been with THD for 18 years, most recently serving as executive vice president and chief strategy officer. She has fostered a highly responsive account management philosophy that has yielded mutually rewarding relationships with clients such as Feeding America, Make-A-Wish, Habitat for Humanity, Wounded Warrior Project and the Alzheimer’s Association. In her new position, Williams will lead client strategy as well as business development and operational functions across the agency.

“I’m eager to expand on the important work we do creating social impact. In this time of accelerated disruption, THD, as part of Moore, is poised to lead the way in delivering omnichannel solutions powered by data and technology. Our methods help nonprofits authentically connect with donors to drive revenue and advance their missions,” said Williams. “There’s so much energy in the nonprofit sector, propelled by a greater diversity of ideas, motivations and global attitudes to support a wide range of meaningful causes. I’m passionate about, and ready to lead, the exceptional THD team to partner with nonprofits who lean into this exciting future.”

To learn more about THD and the services they provide to help nonprofits grow, visit THDinc.com.

 About THD
Thompson Habib Denison is a social impact agency committed to helping nonprofits grow through long-term, brand-loyal donor relationships. Bringing together its core competencies in strategy, data, analytics, marketing and creative, THD develops and executes insight-driven multichannel strategies to advance the mission of meaningful causes that serve our communities, our nation and our world. The company is headquartered in Lincoln, Massachusetts, with clients across the U.S. and Canada.

About Moore
Moore is a leading constituent experience management (CXM) company focused on the integration of the donor experience across all platforms, channels and devices. Moore is the largest marketing and fundraising company in North America serving the nonprofit industry with more than 4,100 employees across 42 locations. The company provides strategy, creative, production, media, data and analytic services powered by an ongoing investment in next-generation artificial intelligence and machine learning.

Acquisition further strengthens Moore’s direct mail supply chain across printing, production and envelope manufacturing.

WASHINGTON (October 18, 2022) — Moore, a leading constituent experience management company, announces the acquisition of Communications Corporation of America, an industry innovator of direct mail printing, data processing, personalization, finishing and mail processing. Moore has made the investment in CCA to add to its supply chain strength across printing, production and envelope manufacturing in the mid-Atlantic region.

“As CCA celebrates our 51st anniversary and five years of successfully rebuilding after our catastrophic fire, we are ready to move forward. We see becoming a Moore company as a synergistic step that is the best fit for our clients and our CCA team,” said Linda Fisher, president of CCA and Direct Marketing Association of Washington Hall of Leaders member. “Through our partnerships with our clients, we create cutting-edge solutions that set us apart from our competitors. With Moore’s well-known investment in innovation, we’re excited to see what we can accomplish together.”

CCA has a reputation for top-quality direct mail services, a talented team and strong partnerships with long-time clients and suppliers. Based in Northern Virginia, CCA joins other Moore print, production and envelope manufacturing companies in the Washington, D.C. corridor including Barton Cotton Graphics, Navistar, Richmond Print Group, Tri-State and United Presort.

“We are always looking at every aspect of our business to determine where we need to add capacity to strengthen supply chains and provide top-quality services to our clients. Adding CCA as a part of our capabilities in the mid-Atlantic region, coupled with our other production and manufacturing hubs in the Northeast and Midwest, delivers on the reliability and optimization our clients can expect with Moore,” said Jeff Pelcher, chief executive officer, production services of Moore.

Moore, the largest provider of marketing and fundraising services to the nonprofit industry in North America, will brand Communications Corporation of America, a Moore company. Financial details of the transaction are not being disclosed.

“CCA is an industry pioneer, and we are proud to have them join the company. Now as part of Moore, we can continue to invest in their people, facilities and equipment to position them, and their clients, for future growth and expansion,” said Gretchen Littlefield, chief executive officer of Moore. “This acquisition comes on the heels of other investments we are making including moving United Presort, a Moore company, to a new 82,000 square feet facility in Frederick, Maryland to accommodate their client growth. We are now capable of processing over 2 billion pieces of mail from this facility.”

To learn more about Moore, visit wearemoore.com.

About Moore
Moore is a leading constituent experience management company focused on the integration of the donor experience across all platforms, channels and devices. Moore is the largest marketing and fundraising company in North America serving the nonprofit industry with over 4,100 employees in 42 locations. The company provides strategy, creative, production, media, data and analytic services powered by an ongoing investment in next-generation artificial intelligence and machine learning.

Media Contact
1st Degree on behalf of Moore
Nan Tolsen
ntolsen@1stdegree.com
214-477-8279

Wilkinson will take helm of the company with an audience-first focus on constituentexperience, using data integration and omnichannel strategy to grow client revenue.

WASHINGTON (October 17, 2022) – Altus Marketing, a Moore company, announces the promotion of John Wilkinson as president. Altus Marketing is an industry leader in integrated direct marketing solutions for national and chapter-based nonprofits, ministries and membership organizations.

Wilkinson served as senior vice president of client services at Altus Marketing during the company’s tremendous client growth. Naming Wilkinson as president supports the company’s ongoing growth and commitment to client success. He will assume day-to-day management of the company, leading client strategy and omnichannel solutions across all Altus Marketing and Moore product lines including creative, digital, mail, production, media, data and analytic services.

As a visionary multi-channel marketing program strategist for affiliate-based organizations, Wilkinson has designed and implemented national and chapter-based direct response programs for nonprofits including American Red Cross, Habitat for Humanity, The Salvation Army and Rescue Missions.

“I look forward to the opportunity to lead this talented team of marketing and fundraising professionals here at Altus Marketing,” said Wilkinson. “I am blessed to partner with and serve incredible clients who are solving the world’s most pressing problems while furthering our mission as we continue our significant growth.”

Wilkinson is a robust leader with extensive expertise in fundraising, integrated campaigns, syndicated marketing programs and local nonprofit fundraising. In his role as president, Wilkinson will lead the talented Altus Marketing team of direct-response marketing industry experts as they create unique solutions to meet the needs of the clients they serve.

“John is a brilliant strategist that has been a guiding force for some of the strongest brands in our industry,” said Gretchen Littlefield, chief executive officer of Moore. “Under his leadership, clients will have a partner who is positioned to exceed their needs through strategy derived from data to maximize revenue and growth.”

Learn more about Altus Marketing direct marketing solutions at altusmktg.com.

About Altus Marketing

Altus Marketing is an industry leader in integrated direct marketing solutions to national and chapter-based nonprofits, ministries and membership organizations. The organization delivers transformational growth for clients by combining strategic insight and creative innovation, backed by superior data and technology. Altus Marketing clients are sector leaders in domestic hunger and poverty relief, human services, health care, environmental protection, evangelism and veterans services.

About Moore

Moore is a leading constituent experience management company focused on the integration of the donor experience across all platforms, channels and devices. Moore is the largest marketing and fundraising company in North America serving the nonprofit industry with more than 4,100 employees across 42 locations. The company provides strategy, creative, production, media, data and analytic services powered by an ongoing investment in next-generation artificial intelligence and machine learning.

Media Contact
1st Degree, on behalf of Altus Marketing
Mac McKeever
mmckeever@1stdegree.com
207-841-6110

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Appointment to support audience-led omnichannel strategy and growth of enterprise

BALTIMORE (PRWEB) OCTOBER 03, 2022 – Edge Direct, a Moore company, announces the hiring of Christy McWilliams as vice president of Audience Strategy. Edge Direct is a full-service direct response agency that elevates leading nonprofits by delivering exceptional insights, service and integrated marketing solutions.

McWilliams’ appointment comes as Edge Direct continues their progressive approach to the integration of fundraising strategy, data, technology, creative and execution across all channels to serve their clients. McWilliams will be responsible for audience-led strategies for clients and collaborating with client teams to convert strategy into actionable omnichannel marketing and fundraising plans that result in revenue growth and increased brand value.
“We are thrilled to have Christy join the agency as vice president of Audience Strategy,” said Kathy Calta, chief executive officer of Edge Direct. “She brings a deep understanding of CXM and is an industry leader in the nonprofit sector with a vast knowledge of marketing and fundraising, and a true passion for working with mission-driven clients to achieve superior results.”

Prior to joining Edge Direct, McWilliams served as vice president of Customer Strategy at Merkle Inc. She was responsible for spearheading vertical thought leadership and leading the evolution of nonprofit fundraising and marketing programs, as well as overseeing strategic growth efforts for clients and helping lead business development and planning for agency nonprofit portfolios. Throughout her career, McWilliams has helped to support and execute clients’ strategic visions across multiple verticals including health, humanitarian, higher education and hospital fundraising.

“I am excited to be joining this team of talented and experienced fundraisers who continue to make their main focus helping agency clients achieve their short- and long-term objectives to truly make an impact,” said McWilliams. “Taking on this role with Edge Direct will allow me to continue to deliver constituent experience transformation to nonprofits, advancing their audience-led strategies.”

A leading agency for nonprofits and associations, Edge Direct represents some of the most recognized nonprofit brands in the country. To learn more about Edge Direct, visit EdgeDirect.com.

About Edge Direct
Edge Direct is a full-service direct response agency that crafts and executes multichannel programs to cultivate donor giving and maximize net revenue. Our progressive approach to the integration of fundraising strategy, data, technology, creative and execution across all channels is always mindful of the higher purpose we serve and makes us a recognized market leader in fundraising and brand-raising. Our mission is to elevate leading nonprofits by delivering exceptional insights, service and integrated marketing solutions.

About Moore
Moore is a leading constituent experience management company focused on the integration of the donor experience across all platforms, channels and devices. Moore is the largest marketing and fundraising company in North America serving the nonprofit industry with over 4,000 employees in 40 locations. The company provides strategy, creative, production, media, data and analytic services powered by an ongoing investment in next-generation artificial intelligence and machine learning.

The recognition is a testament to CDR’s commitment to innovation and integration

Washington (August 2, 2022) – CDR, a Moore company, has received two MAXI Awards from the Direct Marketing Association of Washington (DMAW) for outstanding achievements in direct marketing. CDR is a leading omnichannel direct marketing firm offering an array of fundraising services to some of the world’s most renowned nonprofit organizations.

CDR was recognized for these awards based on submitted campaigns, creativity, copy, production, results and innovation. This year’s winners included:

  • Christian Appalachian Project, “Holiday Ornament & Cards,” Workhorse Campaign, Renewal (Bronze)
  • Disabled American Veterans, “Field of Flags 2021,” Multi-Channel Campaign, Renewal (Bronze)

“Being recognized by the DMAW for our innovative and results-driven initiatives is remarkably gratifying,” said Steve Harrison, president of CDR. “These awards are a representation of the impactful concepting and creative that came together in two unique campaigns – driving our clients’ missions, increasing brand awareness and delivering exceptional performance.”

DMAW’s MAXI Awards recognize and showcase the country’s finest professionals, agencies, tactics and campaigns. CDR was among the winners to be honored at the 2022 MAXI Awards on Wednesday, July 27, 2022, at the Gaylord National Hotel and Conference in National Harbor, Md.

CDR utilizes an omnichannel approach to fundraising, incorporating industry-leading data, machine learning and automation to get exceptional results for some of the world’s most recognized nonprofit brands. To learn more, visit cdrfundraising.com.

About CDR
CDR, a Moore company, is an award-winning direct response fundraising agency that has created exponential revenue growth for nonprofit organizations for nearly 40 years. CDR provides a full suite of fundraising services uniquely tailored to each of its nonprofit clients. The agency’s areas of expertise include multichannel marketing, data-driven audience targeting and media planning, creative strategy and execution, brand strategy, research and analytics, and specialization in mid-level, sustainer, and catalog programs.

About Moore
Moore is a leading constituent experience management (CXM) company focused on the integration of the donor experience across all platforms, channels and devices. With over 3,700 employees in 40 locations across the country, the company provides strategy, creative, production, media, data, and analytic services powered by an ongoing investment in next-generation artificial intelligence and machine learning to nonprofit, political, and association clients. Moore is a recognized key contributor in strengthening these sectors.

Awards align with Edge Direct’s commitment to fundraising excellence and innovation

Baltimore (August 1, 2022) – Edge Direct, a Moore company, has received four MAXI Awards from the Direct Marketing Association of Washington (DMAW).

Edge Direct projects awarded include:

  • Commemorative Air Force “Keep ’Em Flying” Print Appeal — Gold in Nonprofit Renewal Direct Mail category.
  • The National World War II Museum Flag of Honor Campaign — Silver in Nonprofit Renewal Direct Mail category.
  • Society of the Little Flower Emergency Appeal — Bronze in Nonprofit Renewal Direct Mail category.
  • Shriners Children’s Give the Gift of Love Holiday and EOY Campaign — Bronze in Nonprofit Special Appeal Multichannel category.

“We greatly appreciate DMAW for recognizing the innovation and impact of our work,” said Ryan Katz, president of Edge Direct. “Our primary goal is to create powerful fundraising campaigns that maximize results in support of our clients’ very important missions.”

DMAW’s MAXI Awards recognize and showcase the DMV’s finest professionals, agencies, tactics and campaigns. Edge Direct is among the winners honored at the 2022 MAXI Awards on Wednesday, July 27, at the Bridge to Integrated Marketing & Fundraising Conference.

“We are incredibly proud of the work we produce for our clients,” said Kathy Calta, chief executive officer of Edge Direct. “A special thank you and congratulations to our extremely dedicated and caring account teams who deliver exceptional insights, proactive service and integrated marketing solutions.”

A leading agency for nonprofits and associations, Edge Direct represents some of the most recognized nonprofit brands in the country. To learn more about Edge Direct, visit EdgeDirect.com.

About Edge Direct
Edge Direct is a full-service fundraising agency that crafts and executes omnichannel programs to cultivate donor giving and maximize net revenue. Our progressive approach to the integration of fundraising strategy, data, technology, creative and execution across all channels is always mindful of the higher purpose we serve and makes us a recognized market leader in fundraising and brand-raising. Our mission is to elevate leading nonprofits by delivering exceptional insights, service, and integrated marketing solutions.

About Moore
Moore is a leading constituent experience management (CXM) company focused on the integration of the donor experience across all platforms, channels and devices. With over 3,700 employees in 40 locations across the country, the company provides strategy, creative, production, media, data and analytic services powered by an ongoing investment in next-generation artificial intelligence and machine learning to nonprofit, political and association clients. Moore is a recognized key contributor in strengthening these sectors.

Global Media will implement an omnichannel media strategy engaging audiences to help advance the charity’s mission to provide clean drinking water around the world

WASHINGTON — (July 27, 2022) Moore, a leading constituent experience management company, is proud to announce that its company, Global Media, has been named direct response television agency of record for charity: water. The charity will also leverage Direct Donor TV for media buying and TCM Creative as part of the Moore suite of services solution.

Global Media will provide strategic services to manage all aspects of integrated direct response television programming for charity: water, including creative development, launch, analysis, ongoing day-to-day management and reporting. This new fundraising initiative will advance the charity’s mission to provide clean and safe drinking water to people in developing countries.

“We are honored to have been selected by charity: water, a charity that has served over 15 million people in 29 countries around the world,” said Janet Tonner, executive lead for the Moore media buying division. “We will provide charity: water with an omnichannel view of their media strategy, spend and results to guide them on where to invest their media dollars to reach their targeted audiences across multiple platforms.”

“We look forward to working with Moore to drive long-term revenue and donor growth,” said Ben Greene, chief development officer of charity: water. “The Moore team is highly strategic, creative and laser-focused on helping us reach audiences who want to join in on working to end the global water crisis in our lifetime.”

Powered by the intelligence of SimioCloud, Global Media will develop an integrated media strategy with an omnichannel approach to deliver ROI and optimize results for charity: water.

“Moore, the foremost media buying architect for leading brands in the nonprofit industry, will purchase advertising placements to maximize impact for charity: water by using a proprietary database that aligns with the client’s mission to target specific demographics,” said Gretchen Littlefield, chief executive officer of Moore. “This advanced, cross-channel attribution analysis will further quantify media purchasing performance, resulting in increased donor engagement to fund the important work of charity: water.”

To learn more about Moore and the services they provide to help nonprofits grow, visit wearemoore.com.

About charity: water
Nearly 1 in 10 people worldwide – or 771 million people – live without clean water. The majority live in isolated rural areas and spend hours every day walking to collect water for their family. Not only does walking for water keep children out of school or take up time that parents could be using to earn money, but the water often carries diseases that can make everyone sick. In fact, diseases from dirty water kill more people every year than all forms of violence, including war. Access to clean water means education, income and health – especially for women and kids.

Since 2006, charity: water has funded 111,709 water projects serving 15.5 million people. 100% of public donations fund clean water projects, and each project is proven with photos and GPS coordinates. charity: water works with strong local partner organizations to build and maintain community-owned water projects.

About Global Media
Global Media, a Moore company, is the leading provider of omnichannel acquisition services for nonprofits. The company provides clients with a holistic view of their media strategy, spend and results across television, digital and offline channels. Strategy is driven through data analysis comprised of millions of results collected annually from response advertising commercial placements and direct donor communication. This approach makes sure each acquisition dollar is maximized in the most viable channel.

About Moore
Moore is a leading constituent experience management company focused on the integration of the donor experience across all platforms, channels and devices. With over 3,700 employees in 40 locations across the country, the company provides strategy, creative, production, media, and data and analytic services powered by an ongoing investment in next-generation artificial intelligence and machine learning to nonprofit, political and association clients. Moore is a recognized key contributor in strengthening these sectors.

Media Contact:
1st Degree on behalf of Moore
Mac McKeever
mmckeever@1stdegree.com
207-841-6110
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