The charity will leverage television to engage donors to support solving the world’s largest conservation problems

Washington (July 26, 2022) – CDR, a Moore company, announced today that they have been selected by The Nature Conservancy to implement an omnichannel solution for direct response television as part of the organization’s sustainer fundraising program. CDR will support The Nature Conservancy through services including program strategy, creative development, creative testing, media buying, digital marketing, earned media and analytics to increase audience engagement and acquire donors.

“CDR is committed to helping nonprofits like The Nature Conservancy increase donor gifts, engage new audience members and design powerful creative to support their important missions and create a more sustainable world,” said Steve Harrison, president of CDR. “Our time-tested performance-driven approach is integrated across all platforms seamlessly, transparently and cost-effectively, expanding donor reach and engagement for our clients.”

The Nature Conservancy is a global conservation organization dedicated to conserving the lands and waters on which all life depends. With the support of CDR, they will launch the direct response television program to inspire monthly donations, show donor appreciation and increase awareness.

“We look forward to working with CDR to launch our direct response television program, using bold solutions to unlock new ways to increase support, donations and awareness of some of the greatest challenges our world is currently facing,” said David Strauss, director membership of The Nature Conservancy. “CDR is the right choice to partner with because of their top-of-the-line use of analytics, strategy and creative in their commitment to developing a deep and thorough understanding of our brand and our mission.”

“CDR will leverage Moore industry-leading data tools featuring advanced attribution modeling and a proprietary database of media placements to inform decisions and maximize results,” said Gretchen Littlefield, chief executive officer of Moore. “Our innovative approach will produce an engaging and inspiring donor experience that will motivate audiences to join the important mission of The Nature Conservancy.”

To learn more about CDR and the services they provide to nonprofits around the world, visit cdrfundraising.com.

About The Nature Conservancy
The Nature Conservancy began when leading scientists, committed citizens and dedicated leaders came together with a shared vision to protect and care for nature. For over a decade, they have been the leader in tackling the dual threats of accelerated climate change and unprecedented biodiversity loss. Today, as they take on the most complex environmental challenges in history, their diverse staff, partners and members impact conservation across more than 70 countries and territories.

About CDR
CDR, a Moore company, is an award-winning direct response fundraising agency that has created exponential revenue growth for nonprofit organizations for over 40 years. CDR provides a full suite of fundraising services uniquely tailored to each of its nonprofit clients. The agency’s areas of expertise include multichannel marketing, data-driven audience targeting and media planning, creative strategy and execution, brand strategy, research and analytics, and specialization in mid-level, sustainer and catalog programs.

About Moore
Moore, a leading constituent experience management (CXM) company is focused on donor experience integration across all platforms, channels and devices. With over 3,700 employees in 40 locations across the country, the company provides strategy, creative, production, media, and data and analytic services powered by an ongoing investment in next-generation artificial intelligence and machine learning to nonprofit, political and association clients. Moore is a recognized key contributor in strengthening these sectors.

Edge Direct to provide full-service fundraising solutions to help Operation Smile provide more smiles and brighter futures for children globally

Baltimore, MD (July 25, 2022) – Edge Direct, a Moore company, is proud to announce that it has been named the fundraising agency of record for Operation Smile. Edge Direct will advance Operation Smile’s direct response fundraising program to grow and cultivate support for a future where children around the world receive expert care and treatment for cleft lip and cleft palate conditions.

“Edge Direct is honored to work with Operation Smile, a global network of passionate individuals united under the common belief that access to safe surgery is a universal human right,” said Kathy Calta, chief executive officer of Edge Direct. “With our proven ability to deliver exceptional insights, service and integrated marketing solutions, we are looking forward to maximizing fundraising results in support of this very important mission.”

Operation Smile selected Edge Direct as their partner because of their past work and expertise in Hispanic fundraising, sustainer program growth and acquisition performance improvement.

“We are excited to partner with Edge Direct to implement innovative omnichannel strategies across our direct response donor programs,” said Joanne Bowers, vice president, mass market fundraising of Operation Smile. “With continued global expansion plans, we knew finding the right partner to help share our story was the next decision. Given their breadth of experience representing brands in the health care space, we are confident Edge Direct will support the growth we expect to see this year and beyond.”

Edge Direct, a full-service fundraising agency that elevates leading nonprofits by delivering exceptional insights, service and integrated marketing solutions, will lead donor journey development and modeling for performance optimization across campaigns for both English and Hispanic acquisition and retention.

“Operation Smile is a brand with limitless potential within the global health care industry, and Edge Direct is uniquely positioned to aid in their growth by combining strategy, data, technology and creativity to drive omnichannel results,” said Gretchen Littlefield, chief executive officer of Moore. “Their data-driven approach to mapping donors’ journeys with compelling, action-driven creative will meet Operation Smile’s needs for today and in the future.”

A leading agency for nonprofits and associations, Edge Direct represents some of the most recognized nonprofit brands in the country. To learn more about Edge Direct, visit EdgeDirect.com.

About Operation Smile
Operation Smile is a global nonprofit specializing in expert cleft surgery and care. Over the last 40 years, we have provided medical expertise, research and care through our dedicated staff and medical and student volunteers around the world, working alongside local governments, nonprofits and health systems, and supported by our generous donors. Operation Smile is committed to providing patients with health that lasts through lifesaving cleft surgeries and comprehensive care, helping them to better breathe, eat, speak and live lives of greater quality and confidence. Learn more at operationsmile.org.

About Edge Direct
Edge Direct is a full-service fundraising agency that crafts and executes omnichannel programs to cultivate donor giving and maximize net revenue. Our progressive approach to the integration of fundraising strategy, data, technology, creative and execution across all channels is always mindful of the higher purpose we serve and makes us a recognized market leader in fundraising and brand-raising. Our mission is to elevate leading nonprofits by delivering exceptional insights, service and integrated marketing solutions.

About Moore
Moore is a leading constituent experience management (CXM) company focused on the integration of the donor experience across all platforms, channels and devices. With over 3,700 employees in 40 locations across the country, the company provides strategy, creative, production, media, data and analytic services powered by an ongoing investment in next-generation artificial intelligence and machine learning to nonprofit, political and association clients. Moore is a recognized key contributor in strengthening these sectors.

Executive promotion continues to galvanize the company’s position as a leader in providing transformational growth for nonprofits

WASHINGTON (JULY 19, 2022) – CDR, a Moore company, announces the promotion of DeDi Oxenberg to executive vice president. In her new role, Oxenberg’s primary duties will be to provide overall agency leadership, contribute to CDR’s strategic direction and vision, and oversee all agency operations, strategy, analytics and data, along with CDR’s creative team. Her duties will include working with and leveraging solutions for clients across the Moore enterprise.

Oxenberg has had a progressive career trajectory with CDR, beginning her tenure as an account coordinator in 2002 and earning subsequent promotions over her nearly nineteen years with CDR. Prior to her promotion to executive vice president, Oxenberg was CDR’s senior vice president and managing director.

“CDR’s successful programs are defined by our ability to stay one step ahead of the ever-changing fundraising and supply-chain landscape. CDR helps organizations harness the power of cutting-edge, state-of-the-art tools in adaptable, flexible and strategic ways to create donor-centric solutions that deliver the best experience and drive ROI,” said Oxenberg. “As I have continued to grow with CDR, I have seen the direct impact that these services and solutions provide to make a true difference for our clients and help nonprofits continue to impact the world positively.”

CDR is an award-winning, full-service direct response fundraising agency that serves some of the most well-known nonprofit organizations in the world, including Wounded Warrior Project, Marine Toys for Tots Foundation and Dana-Farber Cancer Institute. CDR uses the power of integration to bolster all marketing channels through consistent creative branding and messaging that ensures client success. CDR is adept at building truly effective omnichannel strategies that best serve their clients’ missions, using data to align their customers with their constituents.

“DeDi is a driven, passionate, results-oriented executive with the strategic vision, creative problem-solving prowess and analytics acumen to continue to drive industry-pioneering transformational growth,” said Steve Harrison, president of CDR. “Her desire to constantly seek new and improved solutions for our nonprofit clients makes her the perfect choice for this role during an exciting time in CDR’s evolution and growth.”

To learn more about employment opportunities at CDR and the services they provide to help nonprofits grow, visit cdrfundraising.com.

About CDR
CDR, a Moore company, is an award-winning direct response fundraising agency that has created exponential revenue growth for nonprofit organizations for nearly 40 years. CDR provides a full suite of fundraising services uniquely tailored to each of its nonprofit clients. The agency’s areas of expertise include multichannel marketing, data-driven audience targeting and media planning, creative strategy and execution, brand strategy, research and analytics, and specialization in mid-level, sustainer, and catalog programs.

About Moore
Moore is a leading constituent experience management (CXM) company focused on the integration of the donor experience across all platforms, channels, and devices. With over 3,700 employees in 40 locations across the country, the company provides strategy, creative, production, media, data and analytic services powered by an ongoing investment in next-generation artificial intelligence and machine learning to nonprofit, political and association clients. Moore is a recognized key contributor in strengthening these sectors.

This brand and name change is another milestone in the company’s forty-year history of leading transformational growth for nonprofits

WASHINGTON (July 07, 2022) – CDR Fundraising Group, a Moore company, announces a new branding approach and will now be called CDR. For forty years, CDR has been a leader in direct response fundraising with nonprofit clients in numerous sectors, including health, human services, international relief, veteran services and conservation.

“We are excited to introduce CDR’s new brand because it illustrates our commitment to being active participants in transforming our world for good,” said Steve Harrison, president of CDR. “CDR is made up of data, marketing, fundraising, analytic and creative strategists who excel at building omnichannel solutions that create transformational results for our clients and their important missions.”

CDR’s successful programs are defined by its ability to stay one step ahead of the ever-changing fundraising and supply-chain landscape. Having access to cutting edge data solutions and emerging channels is critical for nonprofits who want to optimize their programs. CDR helps organizations harness the power of those tools in adaptable, flexible and strategic ways to create donor-centric solutions that deliver the best experience and drive ROI.

CDR is an award-winning, full-service direct response fundraising agency that serves some of the most well-known nonprofit organizations in the world, including Wounded Warrior Project, Marine Toys for Tots Foundation and Dana-Farber Cancer Institute. CDR uses the power of integration to bolster all marketing channels through consistent creative branding and messaging that ensures client success. CDR is adept at building truly effective omnichannel strategies that best serve their clients’ missions, using data to align their customers with their constituents.

“An agency where their clients’ mission is their purpose and passion, CDR’s best-in-class analytics drives transformational growth,” said Gretchen Littlefield, chief executive officer of Moore. “This cutting-edge, data-driven organization uses Moore’s industry-leading data tools to build omnichannel solutions for clients that raise money and build closer relationships to their supporters regardless of channel or platform.”

CDR’s new branding approach is effective immediately and will be implemented across company offices, digital presences, products and services. Among the changes are a new company logo, new brand colors, new website URL and new email addresses. To learn more about the services offered by CDR, visit cdrfundraising.com.

About CDR
CDR, a Moore company, is an award-winning direct response fundraising agency that has created exponential revenue growth for nonprofit organizations for nearly 40 years. CDR provides a full suite of fundraising services uniquely tailored to each of its nonprofit clients. The agency’s areas of expertise include multichannel marketing, data-driven audience targeting and media planning, creative strategy and execution, brand strategy, research and analytics, and specialization in mid-level, sustainer, and catalog programs.

About Moore
Moore is a leading constituent experience management (CXM) company focused on the integration of the donor experience across all platforms, channels, and devices. With over 3,700 employees in 40 locations across the country, the company provides strategy, creative, production, media, data and analytic services powered by an ongoing investment in next-generation artificial intelligence and machine learning to nonprofit, political and association clients. Moore is a recognized key contributor in strengthening these sectors.

Company continues to hire innovative and creative leaders to support client advancement

WASHINGTON (June 29, 2022) – Altus Marketing, a Moore company, announced today the hiring of Randi Footlik as vice president and creative director, Adam Szarzynski as director of analytics, and Eric Tima as associate creative director. The leadership expansion supports the company’s accelerated growth and continued commitment to top-quality client service and Altus Marketing’s support and development of its talent team as their most valuable asset.

Prior to joining Altus Marketing, Randi Footlik worked with many notable social service organizations such as The Greater Boston Food Bank, Los Angeles Mission, Second Harvest Heartland, Denver Rescue Mission, Greater Pittsburgh Community Food Bank, the American Red Cross, as well as 60+ additional members of the Feeding America network and dozens of rescue missions across the country. She brings over 30 years of direct response fundraising experience to her new role as Vice President and Creative Director at Altus.

“Randi has extensive expertise in developing strategic offers, data-driven strategies, concepts, copy and design,” said Andrew Olsen, CFRE, president of Altus Marketing. “As a creative leader, she will empower her team members to innovate as they strive to serve and help clients strengthen donor relationships, leading to growth and expanding their donor reach.”

“I am fortunate to have the continuing opportunity to work and serve such incredible clients within the nonprofit sphere,” said Footlik. “Working with Altus Marketing will allow me to apply my industry expertise in strategic and multichannel integration marketing to further their missions, reach more donors and grow their impact.”

Altus Marketing adds Adam Szarzynski as the new director of analytics. Szarzynski’s past work includes Russ Reid as an analyst working with local and national charities in the U.S. and Canada like Feeding America, The Nature Conservancy, Ducks Unlimited and Operation Smile to optimize their database marketing strategies through consulting, donor experience and audience analysis. He also co-founded and served as Chief Solutions Officer for Addressable.app that crafts strategies to boost retention, increase donations and acquire new donors for nonprofits.

“I am thrilled for the opportunity to work with the Altus Marketing team. The energy and culture of this agency and team are inspiring,” said Szarzynski. “I look forward to working with a team of skilled, passionate people as we lead some of the top nonprofits in the world in continued growth and success.”

In his new role, Szarzynski will help nonprofits raise more money by optimizing their direct response fundraising campaigns.

“Adam brings in-depth experience of how to leverage data, technology and creativity to achieve incredible and tangible results for nonprofit clients around the world,” said Olsen. “We are looking forward to using his expertise to support the wide variety and unique challenges that our nonprofit clients face.”

Eric Tima joins the Altus Marketing team as the associate creative director. His past work includes Russ Reid as art director of direct mail and outdoor media, creative director for One & All Agency, owner of Eki Designs Inc, and managing partner of Saheri Creations, a full-service digital agency specializing in mobile app development.

“I am excited to being involved in such a forward-thinking and creative agency surrounded by hard-working and dedicated people,” said Tima. “Serving nonprofits is something that I have spent years being lucky enough to do, but now to be able to continue that work with such a great team is an honor.”

His new role will use his creative and design skills to support direct marketing, digital, design and branding growth and opportunities for the nonprofit clients that Altus Marketing serves.

“Eric is driven, creative and a skilled asset in the direct marketing and digital marketing sphere,” said Olsen. “His expertise and experience in this field will help our clients incorporate innovative and forward-thinking marketing ideas that will grow their donor base and brand awareness, increasing overall support and donations.”

Learn more about Altus Marketing’s direct marketing solutions at altusmktg.com.

About Altus Marketing
Altus Marketing is an industry leader in integrated direct marketing solutions to national and chapter-based nonprofits, ministries and membership organizations. The organization delivers transformational growth for clients by combining strategic insight and creative innovation, backed by superior data and technology. Altus Marketing clients are sector leaders in domestic hunger and poverty relief, human services, healthcare, environmental protection, evangelism and veterans’ services.

About Moore
Moore is a leading constituent experience management (CXM) company focused on the integration of the donor experience across all platforms, channels and devices. With over 3,700 employees in 40 locations across the country, the company provides strategy, creative, production, media, data and analytic services powered by an ongoing investment in next-generation artificial intelligence and machine learning to nonprofit, political and association clients. Moore is a recognized key contributor in strengthening these sectors.

Media Contact
1st Degree on behalf of Altus Marketing
Mac McKeever
mmckeever@1stdegree.com
207.841.6110

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Industry veteran joins THD’s commitment to help clients transform their fundraising programs and create meaningful social impact

LINCOLN, Mass. (June 7, 2022) – Thompson Habib Denison (THD), a Moore company, has welcomed industry veteran Alison Teres as vice president, client strategy. Teres joins THD with more than twenty years of marketing program, channel and segment management experience within for-profit and nonprofit sectors. Teres’ expertise will support THD’s commitment to client growth and create a meaningful social impact.

Teres previously served as executive director, core donor marketing and operations at the American Red Cross where she leveraged new technologies to meet key performance measures in customer experience, client satisfaction and employee engagement. During her 11 years with the American Red Cross, Teres held multiple positions of increasing influence and responsibility. Under her direction, Teres’ team grew donor loyalty through engagement channels including direct mail, email, text, telemarketing, peer-to-peer, social and emerging spaces, including charity stream fundraising. Her team oversaw programs that stewarded key segments, including monthly and mid-level giving, and marketed on behalf of all Red Cross regions to provide a blended level of national and local support.

“THD is a group of some of the brightest minds helping to meet critical marketing and fundraising objectives for important nonprofit organizations. I look forward to being a part of this exceptional team that continuously invests in their people,” said Teres, “Together with THD, I will create impact throughout the donor journey using a blend of data-driven strategies, THD’s industry-leading analytical tools, innovative omnichannel marketing and compelling creative.”

“We are thrilled to welcome Alison on board at such a dynamic period for THD and Moore. As we continue to progress, Alison’s deep understanding of donor behavior and omnichannel marketing strategy will be invaluable in fostering fruitful, long-lasting partnerships with clients,” said Linda Williams, executive vice president and chief strategy officer.

To learn more about THD and the services they provide to help nonprofits grow, visit THDinc.com.

About THD
THD is a social impact agency committed to helping nonprofits grow through long-term, brand-loyal donor relationships. Bringing together its core competencies in strategy, data, analytics, marketing and creative, THD develops and executes insight-driven multichannel strategies to advance the mission of meaningful causes that serve our communities, our nation and our world. The company is headquartered in Lincoln, Mass., with clients across the U.S. and Canada.

About Moore
Moore is a leading constituent experience management (CXM) company focused on the integration of the donor experience across all platforms, channels and devices. With over 3,700 employees in 40 locations across the country, the company provides strategy, creative, production, media, data and analytic services powered by an ongoing investment in next-generation artificial intelligence and machine learning to nonprofit, political and association clients. Moore is a recognized key contributor in strengthening these sectors.

Media Contact:
1st Degree on behalf of THD
Mac McKeever
mmckeever@1stdegree.com
207.841.6110

The charity turns to THD to increase engagement and build more valuable relationships with mid-level donors

LINCOLN, MASS. (June 02, 2022) – Thompson Habib Denison (THD), a Moore company, announced today that they have been selected by USA for UNHCR, the UN Refugee Agency, as their agency of record for mid-level engagement concierge services.

THD will be responsible for providing strategy, pipeline development and personal outreach to cultivate, steward and engage mid-level donors. THD will leverage their best-in-class data-driven analytic solutions as well as their in-house Donor Ambassadors to accelerate growth and increase the lifetime value of USA for UNHCR’s mid-level donors.

“We are thrilled to be working with USA for UNHCR and are passionate about their mission and the work they do in support of refugees and displaced people,” said Chad Lucier, vice president, donor advancement. “At this moment in time, when so much is at stake, we look forward to building long-term, loyal donor relationships that take USA for UNHCR’s fundraising efforts to the next level.”

“Every day we turn on the news and see the impact UNHCR is making in the lives of so many,” said Linda Williams, executive vice president and chief strategy officer at THD. “Our team’s master storytelling along with our best-in-class data and analytics will help USA for UNHCR raise more money to support their important mission.”

To learn more about THD and the services they provide to help nonprofits grow, visit THDinc.com.

About USA for UNHCR, the UN Refugee Agency
USA for UNHCR, the UN Refugee Agency, protects refugees and empowers them with hope and opportunity. Supporting UNHCR – the UN Refugee Agency – and its partners, we provide lifesaving essentials including shelter, water, food, safety and protection. Around the world, we help refugees survive, recover and build a better future. Established by concerned American citizens, USA for UNHCR is a 501(c)(3) nonprofit organization.

About THD
THD is a social impact agency committed to helping nonprofits grow through long-term, brand-loyal donor relationships. Bringing together its core competencies in strategy, data, analytics, marketing and creative, THD develops and executes insight-driven multichannel strategies to advance the mission of meaningful causes that serve our communities, our nation and our world. The company is headquartered in Lincoln, Mass., with clients across the U.S. and Canada.

About Moore
Moore is a leading constituent experience management (CXM) company focused on the integration of the donor experience across all platforms, channels and devices. With over 3,700 employees in 40 locations across the country, the company provides strategy, creative, production, media, data and analytic services powered by an ongoing investment in next-generation artificial intelligence and machine learning to nonprofit, political and association clients. Moore is a recognized key contributor in strengthening these sectors.

Appointment is to support business growth and align with CXM evolution

BALTIMORE (May 16, 2022) – Edge Direct, a Moore company, announces the hiring of Ryan Katz as president. Edge Direct is a full-service direct response agency that elevates leading nonprofits by delivering exceptional insights, service and integrated marketing solutions. With Katz joining Edge Direct, Kathy Calta will transition to a new role as chief executive officer of the company.

Katz’s appointment is fueled by the agency’s rapid growth and aligns with the company’s commitment to delivering maximum results for nonprofit clients through integrated marketing solutions with a vision toward constituent experience management (CXM). Ryan will assume day-to-day management of the agency while Calta will focus on the advancement of CXM and the agency’s omnichannel service model.

“I am thrilled to have Ryan join the agency as president,” said Calta. “He brings with him a wealth of multichannel direct response and CXM experience, strong leadership skills and a passion for client satisfaction that make him well-positioned to ensure Edge Direct’s continued success.”

Prior to joining Edge Direct, Katz served as the senior vice president and senior client partner at Merkle Inc. He was responsible for the successful implementation of direct response, database and CRM programs for clients within the retail, consumer goods, insurance and wealth management verticals. Throughout his career, Katz has utilized data to create personalized experiences through omnichannel marketing and held senior-level positions at Havas Discovery and Congruent Media. He is a graduate of the University of Maryland with a bachelor’s in marketing.

“I look forward to the opportunity to lead this exceptional organization of talented marketing professionals,” said Katz. “Edge Direct’s reputation of creating transformational change for their clients is well known in the industry and, with the expanded suite of data products available to us through Moore, we are going to create exciting opportunities for our clients to help them continue to grow and succeed in this dynamic fundraising environment.”

“Ryan’s experience in helping brands build deeper relationships with customers based on data and advanced marketing skills make him an important addition to Edge Direct and Moore,” said Gretchen Littlefield, chief executive officer of Moore. “Ryan’s hiring bolsters the Edge Direct leadership team as they guide some of the most sophisticated nonprofits in the industry to navigate highly complex marketing and fundraising programs.”

A leading agency for nonprofits and associations, Edge Direct represents some of the most recognized nonprofit brands in the country. To learn more about Edge Direct, visit EdgeDirect.com.

About Edge Direct
Edge Direct is a full-service direct response agency that crafts and executes multichannel programs to cultivate donor giving and maximize net revenue. Our progressive approach to the integration of fundraising strategy, data, technology, creative and execution across all channels is always mindful of the higher purpose we serve and makes us a recognized market leader in fundraising and brand-raising. Our mission is to elevate leading nonprofits by delivering exceptional insights, service and integrated marketing solutions.

About Moore
Moore is a leading constituent experience management (CXM) company focused on the integration of the donor experience across all platforms, channels and devices. With over 3,700 employees in 40 locations across the country, the company provides strategy, creative, production, media, data and analytic services powered by an ongoing investment in next-generation artificial intelligence and machine learning to nonprofit, political and association clients. Moore is a recognized key contributor in strengthening these sectors.

Media Contact:
Layla Armstrong
Edge Direct
(410) 565-5278

The charity turns to CDR to lead strategy for transformative donor marketing

WASHINGTON (April 27, 2022) – CDR Fundraising Group, a Moore company, announced today that they have been selected by the Dana-Farber Cancer Institute as their agency of record, providing an integrated donor experience across all platforms, channels and devices. The engagement includes omnichannel marketing strategy, copywriting and creative design, as well as analytics and reporting for Dana-Farber’s annual giving program.

CDR Fundraising Group will be responsible for the overarching marketing strategy and the execution of the donor journey. Working with their partners at SimioCloud, they will use advanced modeling to deliver actionable solutions and move more donors into Dana-Farber’s mid and major donor pipeline. This growth of a higher value pipeline for Dana-Farber will begin with acquiring new donors via all media channels.

“We look forward to partnering with the best-in-class development professionals at Dana-Farber to build a program that will fully express their mission and deliver extraordinary results,” said Steve Harrison, president of CDR Fundraising Group. “Through the power of integration, creative development, branding, messaging and analytics, we will engage current and future donors to help continue to support Dana-Farber Cancer Institute’s mission to end cancer.”

CDR Fundraising Group will concentrate on consistent marketing across all channels, keeping a laser focus on results to help the client build truly effective direct response strategies. With this approach, the organization will inspire the continued involvement and dedication of donors to support the ongoing research to prevent, treat and Defy Cancer.

“CDR Fundraising Group’s best-in-class analytics drives transformational growth,” said Gretchen Littlefield, chief executive officer of Moore. “Their expert-level knowledge of nonprofit organizations, donor interaction and engagement make them the right choice to support and exceed the goals of the Dana-Farber Cancer Institute.”

To learn more about CDR Fundraising Group and the services they provide to help nonprofits grow, visit cdrfg.com.

About Dana-Farber Cancer Institute
Dana-Farber Cancer Institute is one of the world’s leading centers of cancer research and treatment. Dana-Farber’s mission is to reduce the burden of cancer through scientific inquiry, clinical care, education, community engagement and advocacy. Dana-Farber is a federally designated Comprehensive Cancer Center and a teaching affiliate of Harvard Medical School.
They provide the latest treatments in cancer for adults through Dana-Farber Brigham Cancer Center and for children through Dana-Farber/Boston Children’s Cancer and Blood Disorders Center. Dana-Farber is the only hospital nationwide with a top 5 “U.S. News & World Report” Best Cancer Hospital ranking in both adult and pediatric care. As a global leader in oncology, Dana-Farber is dedicated to a unique and equal balance between cancer research and care, translating the results of discovery into new treatments for patients locally and around the world, offering more than 1,100 clinical trials.

About The Jimmy Fund
The Jimmy Fund, established in Boston in 1948, is comprised of community-based fundraising events and other programs that, solely and directly, benefit the Dana-Farber Cancer Institute’s lifesaving mission to provide compassionate patient care and groundbreaking cancer research for children and adults. The Jimmy Fund is an official charity of the Boston Red Sox, the Massachusetts Chiefs of Police Association, the Pan-Mass Challenge and the Variety Children’s Charity of New England. Since 1948, the generosity of millions of people has helped the Jimmy Fund save countless lives and reduce the burden of cancer for patients and families worldwide. Follow the Jimmy Fund on Facebook, Twitter and Instagram @TheJimmyFund.

About CDR Fundraising Group
CDR Fundraising Group, a Moore company, is an award-winning direct response fundraising agency that has created exponential revenue growth for nonprofit organizations for nearly 40 years. CDR provides a full suite of fundraising services uniquely tailored to each of its nonprofit clients. The agency’s areas of expertise include multichannel marketing, data-driven audience targeting and media planning, creative strategy and execution, brand strategy, research and analytics, and specialization in mid-level, sustainer and catalog programs.

About Moore
Moore is a leading constituent experience management (CXM) company focused on the integration of the donor experience across all platforms, channels and devices. With over 3,500 employees in 40 locations across the country, the company provides strategy, creative, production, media, data and analytic services powered by an ongoing investment in next-generation artificial intelligence and machine learning to nonprofit, political and association clients. Moore is a recognized key contributor in strengthening these sectors.

Media Contact:
1st Degree on behalf of CDR Fundraising Group
Mac McKeever
mmckeever@1stdegree.com
207.841.6110
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