Award aligns with Edge Direct’s commitment to fundraising excellence and creative innovation.

BALTIMORE (April 20, 2022) – Edge Direct, a Moore company, announces they have won an International ECHO Award from the Association of National Advertisers (ANA) in Direct Mail. Edge Direct is a full-service direct response agency that elevates leading nonprofits by delivering exceptional insights, service and integrated marketing solutions.

“It is a great honor to be recognized among the world’s best data-inspired, innovative direct marketing agencies,” said Kathy Calta, president of Edge Direct. “Winning a 2022 Bronze ECHO Award is especially meaningful to us because it affirms our strategic marketing solutions are forward-thinking and likely to have a meaningful impact for our nonprofit clients.”

Edge Direct’s project awarded was the “History In The Making: The National WWII Museum’s Flag of Honor Campaign,” an innovative and patriotic appeal created to garner support from donors and honor those who sacrificed so much to protect our freedom during World War II.

Edge Direct created a special package in which small pieces of wood were mailed to donors, and each donor was asked to return the wood piece along with a generous gift. The returned pieces of wood would be combined to construct a large replica of the United States flag to be displayed as part of The National WWII Museum’s 2021 Veterans Day ceremony. The creative, inspirational and data-inspired campaign wildly increased donor support and engagement, generating enough returned pieces of wood (over 10,000) to create two flags.

Our nation’s heroes—Cold War veterans, Vietnam War veterans, retired United States Navy officers and lieutenants, WWII veterans, retired United States Army lieutenant generals, Marines, police officers and military interpreters—spent weeks handcrafting and delivering these two pieces of history to the Museum.

One flag is displayed in a place of honor at the Museum and the second flag will be gifted to the Tulane Brain Institute, a local institution that aids in the healing, recovery and preventive treatment of veterans with physical and psychological health concerns.

“We congratulate and celebrate Edge Direct for their creative exploration, inspiration and data-inspired marketing solutions,” said Gretchen Littlefield, chief executive officer of Moore. “It’s another example of how Edge Direct is raising the bar on how to leverage data to inspire innovative creative thinking in this omni-channel world we live in.”

The 2022 ANA International ECHO Awards recognize and showcase global excellence in marketing through the combination of data, creative and results, driving tangible business performance. Edge Direct was among the winners to be honored at the 2022 ANA Virtual International ECHO Awards Show on Tuesday, March 29.

A leading agency for nonprofits and associations, Edge Direct represents some of the most recognized nonprofit brands in the country. To learn more about Edge Direct, visit EdgeDirect.com.

About The National World War II Museum

The National WWII Museum tells the story of the American experience in the war that changed the world—why it was fought, how it was won, and what it means today—so that all generations will understand the price of freedom and be inspired by what they learn. Dedicated in 2000 as The National D-Day Museum and now designated by Congress as America’s National WWII Museum, the institution celebrates the American spirit, teamwork, optimism, courage, and sacrifices of the men and women who fought on the battlefront and served on the Home Front. For more information on TripAdvisor’s #1 New Orleans attraction, call 877-813-3329 or 504-528-1944 or visit nationalww2museum.org.

About Edge Direct
Edge Direct is a full-service direct response agency that crafts and executes multichannel programs to cultivate donor giving and maximize net revenue. Our progressive approach to the integration of fundraising strategy, data, technology, creative and execution across all channels is always mindful of the higher purpose we serve and makes us a recognized market leader in fundraising and brand-raising. Our mission is to elevate leading nonprofits by delivering exceptional insights, service, and integrated marketing solutions.

About Moore
Moore is a leading constituent experience management (CXM) company focused on the integration of the donor experience across all platforms, channels and devices. With over 3,500 employees in 40 locations across the country, the company provides strategy, creative, production, media, data and analytic services powered by an ongoing investment in next-generation artificial intelligence and machine learning to nonprofit, political and association clients. Moore is a recognized key contributor in strengthening these sectors.

Agency will leverage Moore Digital for media buying and digital fundraising solutions to help NARFE defend and advance America’s civil servants

BALTIMORE, MARCH 28, 2022 – Edge Direct, a Moore company, is pleased to announce it has been named the digital fundraising agency for the National Active and Retired Federal Employees Association (NARFE). The agency will work with Moore Digital, a Moore company, for media solutions. NARFE engaged Edge Direct as part of a national effort to increase the organization’s donor conversion and brand awareness, as well as support integrated campaigns across channels to garner support from its 800 chapters and the community at large to ensure the general welfare of all federal workers and retirees.

“Edge Direct is honored to work with NARFE, an organization that has been at the forefront of protecting America’s civil servants for more than a century,” said Kathy Calta, president of Edge Direct. “With our proven ability to deliver exceptional insights, service and integrated marketing solutions, combined with the buying power of Moore Digital, we are excited to maximize results for NARFE.”

Edge Direct, a full-service direct response agency that elevates leading nonprofits by delivering exceptional insights, service and integrated marketing solutions, will lead the multichannel digital fundraising strategy that will include email marketing, digital advertising, informed delivery and co-targeting.

“Edge Direct’s experience, passion and creativity are critical in supporting and elevating our diverse digital fundraising efforts,” said Anita Nelson, NARFE’s Director of Business Development. “We know that Moore Digital’s strong digital media expertise will contribute to our ongoing and future success.”

A leading agency for nonprofits and associations, Edge Direct represents some of the most recognized nonprofit brands in the country. To learn more about Edge Direct, visit EdgeDirect.com.

About National Active and Retired Federal Employees Association
As the only organization solely dedicated to the general welfare of all federal workers and retirees, NARFE delivers valuable guidance, timely resources and powerful advocacy. For over a century, NARFE has been a trusted source of knowledge for the federal community, Capitol Hill, the executive branch and the media.

About Edge Direct
Edge Direct is a full-service direct response agency that crafts and executes multichannel programs to cultivate donor giving and maximize net revenue. Our progressive approach to the integration of fundraising strategy, data, technology, creative and execution across all channels is always mindful of the higher purpose we serve and makes us a recognized market leader in fundraising and brand-raising. Our mission is to elevate leading nonprofits by delivering exceptional insights, service and integrated marketing solutions.

About Moore Digital
Moore Digital, a Moore company, is a digital agency for the nonprofit industry that provides strategy, analysis and media buying across all digital channels including search, social, display and connected TV. The company leverages the Moore media buying platform powered by SimioCloud. With over 50 employees, the company directs digital strategy for some of the most respected nonprofit brands in the country, working to maximize program integration and deliver transformational fundraising results across all channels.

About Moore
Moore is a leading constituent experience management (CXM) company focused on the integration of the donor experience across all platforms, channels and devices. With over 3,500 employees in 40 locations across the country, the company provides strategy, creative, production, media, data and analytic services powered by an ongoing investment in next-generation artificial intelligence and machine learning to nonprofit, political and association clients. Moore is a recognized key contributor in strengthening these sectors.

GIVEfluential provides nonprofits with an omnichannel solution to reach current and future donors through social influencers

Washington, DC – March 09, 2022 – 1st Degree, a Moore company, announces the launch of GIVEfluential, an influencer relationship management (IRM) service platform designed as the first of its kind for the nonprofit industry. GIVEfluential provides clients with an omnichannel solution to develop, maintain and measure collaborations with influencers to build brand awareness, inspire action and create the next generation of givers.

Powered by the GIVEfluential platform, 1st Degree will provide collaboration strategy, campaign design, influencer management and performance analytics. With a database of over five million influencers and key performance metrics, GIVEfluential’s influencer selection is data-driven to provide authentic alignment with the nonprofit’s mission and goals.

“Last year, corporations spent billions of dollars with influencers to drive consumer behavior. Now, with GIVEfluential, nonprofits have a platform to reach these audiences with donor alignment and cultivation in mind,” said Laura Hunt, president of 1st Degree. “GIVEfluential provides our clients an omnichannel solution to engage influencers, apply audience acquisition strategies, build brand loyalty, drive action and cultivate donors.”

Influencer marketing can invigorate top-of-funnel digital acquisition with audiences that are highly engaged and many of whom are not easily reached through other channels. 1st Degree will provide clients through the GIVEfluential platform:

  • Strategy and campaign development.
  • Influencer alignment, negotiation, contracting and payment to ensure Federal Trade Commission (FTC) endorsement compliance.
  • Campaign execution, including editorial review and approval of influencer content.
  • Integration with other digital marketing channels to ensure off-channel acquisition and donor cultivation.
  • Metrics-driven reporting and performance analytics.

“The launch of GIVEfluential is another example of how Moore continues to innovate new products and services to help our clients reach new audiences, grow their brand and increase fundraising across all channels,” said Gretchen Littlefield, chief executive officer at Moore. “GIVEfluential is a data-driven platform that will help clients choose the right balance of reach, engagement and investment, selecting the influencer and social channels that will help them continue to build loyal donors.”

To learn more about GIVEfluential visit 1stdegree.com.

About 1st Degree
1st Degree, a Moore company, is a leading provider of marketing and communication services for nonprofit, association and corporate clients. The agency provides services in four practices including earned media, marketing, communications and events. Through integrated marketing, strategy, research, creative and data, the agency delivers cohesive storytelling that supports transformational results for their clients. To learn more about the services 1st Degree provides, visit 1stdegree.com.

About Moore
Moore is a leading constituent experience management (CXM) company focused on the integration of the donor experience across all platforms, channels and devices. With over 3,500 employees in 40 locations across the country, the company provides strategy, creative, production, media, data and analytic services powered by an ongoing investment in next-generation artificial intelligence and machine learning to nonprofit, political and association clients. Moore is a recognized key contributor in strengthening these sectors.

Company to unify media buying across all channels under one division to provide clients with omnichannel approach powered by SimioCloud

Washington, DC, February 17, 2022 – Moore, a leading constituent experience management (CXM) company, announced today the launch of Moore Digital, a digital agency for nonprofits. Moore Digital will provide clients with strategy, analysis, audience building, testing and execution services covering all digital channels including search, social, display, video/CTV, audio, text and email as well as content strategy, site design and a full suite of digital products and services. The company will leverage the Moore media buying platform powered by SimioCloud.

Moore Digital will be part of a consolidated group of Moore media buying companies led by Janet Tonner, executive lead for the Moore media buying division. Scott VanderLey, previously senior vice president of Digital Services at Moore, has been named president of Moore Digital and will report to Tonner.

“It is a privilege to serve some of this nation’s greatest causes. To continue to best serve them, we needed to provide them the most innovative and advanced digital guidance and execution,” said Tonner. “That is why we are putting many of our finest digital and media talent under the same virtual roof and empowering them with our own media buying platform powered by SimioCloud.”

With over 50 employees, the company will be directing digital strategy for some of the most respected nonprofit brands in the country. Moore Digital will be a Moore platform resource working across agency clients to maximize program integration and deliver transformational fundraising results across all channels.

“I’m proud to be leading such an innovative team with some of the most forward-thinking and experienced digital marketing strategists,” said Scott VanderLey, president of Moore Digital. “At Moore Digital, we will provide industry-leading user experience design, data and analytics, as well as media buying power to increase client performance.”

“Clients of Moore Digital, which include some of the most respected nonprofits in the U.S., will leverage media buyers, strategists and analytic professionals to support their programs with our own media buying platform powered by SimioCloud,” said Gretchen Littlefield, chief executive officer of Moore. “Through insight-powered strategies, best-in-industry analytical and data tools, and an omnichannel marketing approach, Moore is positioning our clients to reach their current and future donors regardless of channel or platform.”

To learn more about Moore Digital go to mooredigital.com.

About Moore

Moore is a leading constituent experience management (CXM) company focused on the integration of the donor experience across all platforms, channels and devices. With over 3,500 employees in 40 locations across the country, the company provides strategy, creative, production, media, data and analytic services powered by an ongoing investment in next-generation artificial intelligence and machine learning to nonprofit, political and association clients. Moore is a recognized key contributor in strengthening these sectors.

Contacts
1st Degree on behalf of Moore
Mac McKeever
mmckeever@1stdegree.com
207.841.6110

Senior-level hire supports Moore’s commitment to helping clients maximize the power of data to further their program results

WASHINGTON (PRWEB) DECEMBER 16, 2021 –

Moore, a leading constituent experience management (CXM) company, announces the hiring of Sherene Kelly as executive vice president. Kelly takes on this leadership role at Moore with more than a decade of experience in big data supporting the nonprofit industry.

Prior to joining Moore, Kelly served as executive vice president of sales and marketing at DonorBase, a cooperative database specializing in donor prospecting for acquisition, donor growth and direct mail and digital marketing efforts. Kelly supported clients through fully integrated campaigns utilizing a variety of channels, data and digital services to include Universal Scoring, Custom Response Model and Application Service Management (ASM). Kelly, a data-driven marketing innovator, has also held senior-level positions at Infogroup and Wiland.

“Sherene’s experience as a sales and marketing leader specializing in donor and audience acquisitions perfectly aligns with Moore’s mission to support clients by harnessing the power of data,” said Doug Kaczmarek, chief data officer of Moore. “Sherene will be a great asset in providing insight and guidance to clients for data modeling to increase highly personalized fundraising efforts across media channels, helping our clients navigate and maximize their potential.”

In her new role, Kelly will manage high-profile, enterprise agency clients by working across Moore to develop and deliver a cohesive cross-channel strategy to ensure client fundraising success and growth.

“Joining Moore allows me to work with some of the most respected nonprofits in the U.S. that have sophisticated programs that require complex solutions,” said Kelly. “With SimioCloud products and AudienceFirst Media, Moore has the most high-level data modeling services designed just for nonprofits, and I look forward to helping clients further their success.”

About Moore
Moore is a leading constituent experience management (CXM) company focused on the integration of the donor experience across all platforms, channels and devices. With over 3,500 employees in 40 locations across the country, the company provides strategy, creative, production, media, data and analytic services powered by an ongoing investment in next-generation artificial intelligence and machine learning to nonprofit, political and association clients. Moore is a recognized key contributor in strengthening these sectors.

Moore reinforces commitment to a stable supply chain with continued expansion in envelope manufacturing

WASHINGTON (PRWEB) DECEMBER 07, 2021

Moore, a leading constituent experience management (CXM) company, announced today the acquisition of Tri-State Envelope, an industry leader specializing in custom envelope manufacturing. With this latest asset purchase, Tri-State Envelope is the fourth envelope manufacturing company Moore has added to its portfolio, along with St. Louis Print Group, Worcester Envelope Company and its $31 million investment in Richmond Print Group.

Based in Ashland, Pennsylvania with additional manufacturing facilities in Iowa and Maryland, Tri-State Envelope will expand Moore’s supply chain stability through increased capacity, redundancy and location diversification. In its multi-state locations, Tri-State Envelope has the capacity to manufacture 2 million envelopes per day.

“Everyone at Tri-State Envelope is very excited about our future as part of Moore,” said Joe O’Donnell, president of Tri-State Envelope. “The envelope manufacturing industry is a critical component in the direct mail business and Tri-State is proud to be on the front lines to provide nonprofits with the materials they need to fundraise for their mission.”

The acquisition comes after the employees of Tri-State Envelope Corporation, through its employee stock ownership plan (ESOP), voted overwhelmingly to approve the transaction with Moore. The company will operate as Tri-State Envelope. Financial details of the transaction were not provided.

“Adding Tri-State Envelope as a part of Moore reinforces our commitment to the industry to have product available. We are looking at every aspect of our business to determine where we need to add capacity to strengthen supply chains,” said Gretchen Littlefield, chief executive officer of Moore. “Tri-State Envelope is a trusted supplier to its customers and, as a part of Moore, we will continue to invest in their people, facilities and equipment to position them for future growth and expansion.”

Tri-State Envelope specializes in the manufacturing of high color direct mail envelopes with high-speed equipment capable of running speeds of up to 1,500 envelopes per minute using sophisticated production equipment.

To learn more about Moore, visit wearemoore.com.

About Moore
Moore is a leading constituent experience management (CXM) company focused on the integration of the donor experience across all platforms, channels and devices. With over 3,500 employees in 40 locations across the country, the company provides strategy, creative, production, media, data and analytic services powered by an ongoing investment in next-generation artificial intelligence and machine learning to nonprofit, political and association clients. Moore is a recognized key contributor in strengthening these sectors.

Moore, a founding corporate member of TNPA, donated production and distribution services to help charities thank donors and urge continued support of their life-changing work

Washington, DC (November 16, 2021) – The Nonprofit Alliance (TNPA) announces the launch of their new television public service announcement (PSA) that thanks generous donors, highlights the impact nonprofits have in the U.S. and around the world and urges viewers to give their support. The PSA coincides with the TNPA #ChangetheWorldChallenge that was launched on social media channels to encourage the public to make donations in lieu of traditional holiday gifts.

The We Change the World PSA highlights organizations and volunteers responding to natural disasters, feeding the hungry and saving animals — services that have seen a steep increase in need over the last two years. TNPA, whose members are nonprofits and the business community that supports them, hopes this PSA will urge the public to continue donating to support the good work of these important nonprofits.

“This project is a true collaboration of many of our members who are boots on the ground making a difference in communities across the world during this time of increased need. It also honors the donors who support the life-changing work these nonprofits do,” said Shannon McCracken, chief executive officer of TNPA.

The PSA was developed and distributed by Moore, a leading constituent experience management (CXM) company dedicated to serving nonprofit, association and political clients. Moore donated production and distribution services through their companies Targeted Content Marketing (TCM) and 1st Degree. TNPA will connect with broadcasters by using the nation’s leading public service media distribution and reporting platform PSAdirect, a service of 1st Degree.

“We have seen nonprofits like the ones featured in this PSA rise to meet the unprecedented challenges of the past year to fill critical gaps in society,” said Gretchen Littlefield, chief executive officer of Moore. “We are proud to partner with nonprofits and support this important project to shine a light on the work they do every day, thanks to the support of their generous donors, to make the world a better place for us all.”

“We hope the PSA and #ChangetheWorldChallenge encourage donors to give to many nonprofit missions this holiday season. Now more than ever is the time to donate to a charity as your gift of choice. While some industries may have inventory shortages, for charities, there is never a shortage of needs they can fill,” said McCracken.

TNPA and Moore urge everyone to join the #ChangetheWorldChallenge by donating, sharing the hashtag on social media channels and to view their PSA at PSAdirect.com/client/tnpa. To learn more about these important nonprofits and ways to support them, visit tnpa.org.

About The Nonprofit Alliance
The Nonprofit Alliance exists to foster the development and growth of nonprofit organizations and to protect the vital services they provide, as well as the donors, members, partners and volunteers who support them. Members represent a diverse landscape of causes and include industry experts who help nonprofits in their public outreach, fundraising and resource development. For more information, visit tnpa.org.

About Moore
Moore is a leading constituent experience management (CXM) company focused on the integration of the donor experience across all platforms, channels and devices. With over 3,000 employees in 37 locations across the country, the company provides strategy, creative, data, media, production and analytic services powered by an ongoing investment in next-generation artificial intelligence and machine learning to nonprofit, political and association clients. Moore is a recognized key contributor in strengthening these sectors.

Company expands commitment to integrated service solutions

WESTMINSTER, Colo. (October 19, 2021) – Aegis Premier Technologies, a Moore company, announces the hiring of Susan Connors as its president. Aegis Premier Technologies is a leading provider of nonprofit donor management software, data enhancement services, merge processing and analytics that deliver client campaigns that engage audiences for maximum performance. Connors joins the company as current President Lori Read transitions to a new position as chief sales officer at Moore.

Connors’ appointment to this position aligns with Moore’s commitment to invest in data and integrated data solutions across its SimioCloud and Aegis Premier Technologies business units. Aegis Premier Technologies leverages SimioCloud data products while providing full-suite donor management, fundraising tools, data services, in-depth donor insights, direct and digital campaign management and state-of-the-art practices in data security.

“Susan is a leader in integrated marketing services with a proven track record to attract, motivate and retain top talent, which makes her a strong asset to Moore,” said Doug Kaczmarek, chief data officer of Moore. “As the new president of Aegis Premier Technologies, she will be the driving force behind their product and service innovation as Moore continues to be the leading marketing platform provider designed exclusively for the nonprofit, political and association markets.”

Prior to joining Aegis, Connors held executive positions at Merkle Inc. as executive president of client engagement, eBay Enterprise as head of customer relationship management operations and Blackbaud as general manager of managed services. Throughout her career, Connors has been responsible for the delivery of services for business units, team members, clients and consumers, as well as building, maintaining and enhancing solutions for B2C and B2B clients.

“I’m excited to join Aegis to provide solutions to help our clients meet their fundraising goals and support their important missions,” said Connors. “I’ve dedicated my career to providing strategic products and services to further the impact and capabilities of the clients I serve.”

Aegis Premier Technologies
Aegis Premier Technologies, a Moore company, provides clients with an end-to-end suite of data services to expand reach, build trust and increase responsiveness. Headquartered just outside of Denver, the company provides Aegis CRM, data management and managed services to nonprofit, political and association clients.

About Moore
Moore is a leading constituent experience management (CXM) company focused on the integration of the donor experience across all platforms, channels and devices. With over 3,000 employees in 37 locations across the country, the company provides strategy, creative, production, data and analytic services powered by an ongoing investment in next-generation artificial intelligence and machine learning to nonprofit, political and association clients. Moore is a recognized key contributor in strengthening these sectors.

Media Contact
1st Degree on behalf of Aegis Premier Technologies
Mac McKeever
mmckeever@1stdegree.com
207.841.6110

 

Company continues to support the nonprofit sector by investing in top direct marketing talent

WASHINGTON (October 14, 2021) – Moore, a leading constituent experience management (CXM) company, today announces the acquisition of Thompson Habib Denison (THD). THD is a social impact agency committed to building long-term, loyal relationships between donors and nonprofit brands through data-driven marketing strategies. The company will maintain its focus on helping midsize and large nonprofits expand and grow under their brand THD, a Moore company.

THD will continue to be led by Jay Denison as president who will report to Gretchen Littlefield, chief executive officer of Moore. THD headquarters remain in Lincoln, Massachusetts, with no changes to company leadership, employee positions or operations.

“The THD culture and strive for excellence matches our own, so it was the right fit for both of us,” said Littlefield. “The investment THD has made in their team of talented strategists and subject matter experts, coupled with their investments in data-driven analytic solutions, is reflected in the results they deliver to their long-term client partners. Now with the expanded Moore analytic, data and media products available to them, they will further expand their service offerings and deliver even greater growth for their clients.”

THD creates high-impact fundraising campaigns for each step of the donor journey, maximizing performance for each client. Through insight-powered strategies, sophisticated analytical tools, digital marketing techniques, compelling creative and a unique midlevel donor advancement practice, THD builds omnichannel donor experiences that engage and acknowledge donors, motivating them to join the cause, give repeatedly and stay connected for the long term.

“With Moore, we have found an ideal partner that will build on our successful past and help us get to the next level of our development,” said Denison. “THD is grounded in best-in-class analytics, sophisticated modeling and comprehensive strategies for growing revenue, and we are thrilled to expand these services as part of Moore, who is creating the next generation of products and services for the nonprofit industry. THD is excited about our future and what is next for our clients and our employees.”

About Moore

Moore is a leading constituent experience management (CXM) company focused on the integration of the donor experience across all platforms and devices. With over 3,000 employees in 37 locations across the country, the company provides creative, strategy, production, data and analytic services powered by an ongoing investment in next generation AI/ML to nonprofit, political and association clients. Moore is a recognized key contributor in strengthening these sectors.

About Thompson Habib Denison

Thompson Habib Denison (THD) is a social impact agency committed to helping nonprofits grow through long-term, brand-loyal donor relationships. Bringing together its core competencies in strategy, data, analytics, marketing and creative, THD develops and executes insight-driven multichannel strategies to advance the mission of meaningful causes that serve our communities, our nation and our world. The company is headquartered in Lincoln, Massachusetts, with clients across the U.S. and Canada.

 

Media Contact:

1st Degree on behalf of Moore
Mac McKeever
mmckeever@1stdegree.com
207.841.6110

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