WASHINGTON, Oct. 1, 2021 — SimioCloud, a Moore company, announces the launch of its constituent data platform (CDP) functionality, capable of identifying potential donors across platforms and devices to create personalized marketing solutions for nonprofits. Just one year after product launch, SimioAudience expands beyond mail for donor acquisition and retention.

SimioAudience is the fastest growing co-op in the industry and has proven successful at finding new and emerging donors by:

  • Refreshing data in real time through its cloud-based solution to provide nonprofits with the most up-to-date audiences.
  • Going beyond transactional data to include billions of behavioral, demographic and attitudinal data points to best predict donor behavior.
  • Using the latest machine-learning algorithms, replacing outdated statistical techniques.

This ongoing collection of data has resulted in improved mail acquisition results for nonprofits across all sectors and is now available on all channels.

“SimioCloud is a one-of-a-kind CDP that allows our clients to efficiently model and target donors across every channel,” said Gretchen Littlefield, chief executive officer at Moore. “Print is now a digital canvas; you can put as many variables on a sheet of paper as you can on a webpage. The combination of our digital presses and SimioCloud gives the marketer true one-to-one communication in direct mail, email and even connected TV.”

SimioAudience is one of four data solutions from SimioCloud for nonprofits. The others are:

  • SimioJourney, which identifies the ideal donor journey for each constituent, increasing donor satisfaction and helping nonprofits cultivate future monthly, mid-level, major, planned giving and donor-advised fund donors.
  • SimioEnhance, which provides actionable data to nonprofits for their constituents.
  • SimioOptimize, which provides rapid enhancement of prospect audiences, helping nonprofits invest wisely in the search for new donors.

Combined, these solutions create a constituent data platform that allows nonprofits to run customized, triggered and optimized campaigns across platforms.

“With SimioAudience, our clients can reach constituents through all direct channels, including mail, digital, connected TV and phone,” said Doug Kaczmarek, chief data officer at Moore. “Nonprofits can now market across channels seamlessly, meeting donors where they are with personalized fundraising solutions that will result in larger gifts and deeper relationships with the organizations.”

SimioCloud, launched in 2020, continues to grow and serve organizations by being the only CDP in the industry designed specifically for donor cultivation. To learn more about data solution services and how to grow a donor base as a nonprofit, visit simiocloud.com.

About SimioCloud
SimioCloud, a Moore company, is a constituent data platform that combines hundreds of billions of data points with the latest machine learning and artificial intelligence to improve identifying donors and fundraising results. SimioCloud provides solutions for donor upgrades, donor data and insights, audience optimization and new donor acquisition.

About Moore
Moore is a global leader in performance-driven marketing solutions focused on all facets of the consumer experience. With over 3,000 employees in 36 locations across the country, Moore is dedicated to helping clients fulfill their missions. The organization provides services including strategic consulting, creative development, media planning and buying, as well as research and analytics, production management and product fulfillment, database services and public relations to nonprofit, association, commercial and government clients and is a key contributor to strengthening these sectors.

1st Degree, on behalf of SimioCloud
Mac McKeever
mmckeever@1stdegree.com 
207-841-6110

Ash Ball and Christina Glover Burnette join company to support the agency’s continued growth

TULSA, Okla. (September 24, 2021) – TCM Creative, a Moore company, announced today the hiring of Ash Ball as executive creative director and Christina Glover Burnette as associate vice president. The leadership expansion supports the company’s accelerated growth, continued commitment to top-quality client service and TCM Creative’s support and development of its creative talent as their most valuable asset.

A leading agency for nonprofits and associations, TCM Creative produces creative for some of the most recognized nonprofit brands in the country.

Prior to joining TCM Creative, Ash Ball served as the executive vice president and executive creative director at A&Mc. Ball’s 30-year career in advertising and creative marketing includes a wide-reaching client base and spans continents. In his new role, Ball will oversee the creative department to lead the TCM Creative process from conception to completion.

“Ash is an inspirational, collaborative and hands-on creative leader who is at home in the boardroom, directing on set, recording in the studio, concepting with the team or working closely with editors,” said Joe Jestus, president of TCM Creative. “He is an expert in creative strategy and produces work that moves people. I can’t wait to see what he does with the inspiration he will get from our client’s missions.”

“I couldn’t be happier to be joining a team and an enterprise full of such positive, forward-thinking, talented and generous people,” said Ball. “This is a true opportunity to make a difference in the world.”

TCM Creative adds Christina Glover Burnette as the new associate vice president. Over the past decade, Burnette has worked for some of the country’s largest companies in sports entertainment including ESPN and NBC Sports. There she honed her passion and knowledge of video production, digital content, social media and marketing. Burnette was instrumental in production and staffing for major productions including the Super Bowl, Olympics, X Games, WNBA Draft and more.

“I am thrilled for the opportunity to work with the team at TCM Creative. The culture and energy here are unmatched,” said Burnette. “Everyone is extremely passionate about the impact they can make in the world, and it truly reflects in their work. I am excited to be a part of such a magnetic organization.”

In her new role, Burnette will be responsible for staffing, organizational and other creative operations within TCM Creative, leading efforts to develop and deploy creative campaigns across digital media channels.

“Christina brings with her an exceptional perspective, a dedication to connecting people with great causes and a desire to serve her teammates and clients through excellence,” said Jestus. “Her work inspires people into action and her leadership inspires us all to rise to her effort. Adding both Christina and Ash to our team will help us elevate our services to clients and invest in the continued growth of our company.”

To learn more about TCM Creative, visit www.tcmcreative.co.

About TCM Creative

TCM Creative is a full-service production facility and creative house based out of Tulsa, Okla., that creates television commercials (DRTV, PSAs, Social, CTV, Event Videos, Long Form) for the most amazing national nonprofit organizations. TCM Creative combines the art of storytelling with the science of Neuro-Fundraising® to inspire and motivate individuals, help others in need, and make the world a better place.

About Moore

Moore is a global leader in performance-driven marketing solutions focused on all facets of the consumer experience. With over 3,000 employees in 36 locations across the country, Moore is dedicated to helping clients fulfill their missions. The organization provides services including strategic consulting, creative development, media planning and buying, as well as research and analytics, production management and product fulfillment, database services and public relations to nonprofit, association, commercial and government clients and is a key contributor to strengthening these sectors.

Media Contact
1st Degree on behalf of TCM Creative
Mac McKeever
mmckeever@1stdegree.com

Moore reinforces DEI prioritization by assigning oversight to Navarro

WASHINGTON (April 27, 2021) – Moore, a leading provider of performance-driven marketing solutions, announces the hiring of Kelly Navarro as chief people officer. As a key member of the enterprise leadership team, she will report to the CEO and oversee Moore’s human resource, diversity, equity and inclusion strategies and human capital initiatives.

Navarro is a veteran human resources leader who has developed operational strategies for talent management, performance management, employee development, compensation, benefits administration, employee relations, compliance and best practices in people-related policies and procedures.

“It is a privilege to join Moore. I am excited to be part of a company that is committed to its employees and the communities that they live and work,” said Navarro. “I look forward to working across all the Moore companies to continue to build a team that helps our clients change the world.”

Prior to joining Moore, Navarro was general counsel, vice president of Human Resources at BAMSI and chief legal and human resources at the State of Delaware. In these roles, she led the policies and operations aligned with the organizational priorities and values. Navarro is a champion of diversity, inclusion, equity and talent acquisition.

“Moore is committed to developing the best talent in the industry,” said Gretchen Littlefield, chief executive officer at Moore. “Kelly serving as our Chief People Officer is a very important addition to the company as we continue to design meaningful approaches to workforce engagement and reinforcing our prioritization to diversity, equity and inclusion.”

Navarro holds both a Master of Business Administration and a Juris Doctor degree from the Delaware School of Law – Widener University and Wilmington University.

About Moore

Moore is a global leader in performance-driven marketing solutions focused on all facets of the consumer experience. With over 3,000 employees in 36 locations across the country, Moore is dedicated to helping clients fulfill their missions. The organization provides services including strategic consulting, creative development, media planning and buying, as well as research and analytics, production management and product fulfillment, database services and public relations to nonprofit, association, commercial and government clients and is a key contributor to strengthening these sectors.

IFAW will leverage direct response TV to engage American audiences in its mission to help animals and people thrive together

WASHINGTON (April 13, 2021) – Global Media, a Moore company, announces it has been named the U.S. agency of record for direct response television for the International Fund for Animal Welfare. Global Media will build and manage a U.S. direct response television program to increase support and awareness of IFAW’s mission to rescue, rehabilitate and release animals into their natural habitats.

Global Media will provide strategic services to manage all aspects of an omnichannel direct response television program, including creative development, media buying strategy, call center management, program management, reporting and analytics. Global Media’s services will help IFAW optimize digital platforms, expand acknowledgment and fulfillment processes and leverage data flow across all IFAW fundraising platforms.

“IFAW is committed to fresh thinking and bold action to advance their mission in the United States, and so are we at Moore,” said Gretchen Littlefield, chief executive officer of Moore. “Our performance-driven approach, featuring advanced attribution modeling and a proprietary database of media placements, will give them what they need to make informed decisions and maximize results.”

IFAW will tap into other Moore companies for integrated services, including:

“After consideration of several agencies, we knew leveraging the collective strength of the Moore companies was the right choice for us to launch our direct response and branding TV program in the United States,” said Stacie Paxton Cobos, vice president of Brand Marketing and Communications, International Fund for Animal Welfare. “Their ability to maximize our powerful stories through data-driven strategies will help us engage American audiences to join us as we pioneer new and innovative ways to ensure animals and people thrive together.”

About International Fund for Animal Welfare

The International Fund for Animal Welfare is a global non-profit helping animals and people thrive together. We are experts and everyday people working across seas, oceans and in more than 40 countries around the world. We rescue, rehabilitate and release animals, and we restore and protect their natural habitats. The problems we are up against are urgent and complicated. To solve them, we match fresh thinking with bold action. We partner with local communities, governments, non-governmental organizations and businesses. Together, we pioneer new and innovative ways to help all species flourish.

 About Global Media

Global Media, a Moore company, is the leading provider of omnichannel acquisition services for nonprofits. The company provides clients with a holistic view of their media strategy, spend and results across television, digital and offline channels. Strategy is driven through analysis of data comprised of results from millions of response advertising commercial placements and direct donor communications every year. This approach makes sure each acquisition dollar is put in the channel and effort to maximize it.

About Moore

Moore is a global leader in performance-driven marketing solutions focused on all facets of the consumer experience. With over 3,000 employees in 36 locations across the country, Moore is dedicated to helping clients fulfill their missions. The organization provides services including strategic consulting, creative development, media planning and buying, as well as research and analytics, production management and product fulfillment, database services and public relations to nonprofit, association, commercial and government clients and is a key contributor to strengthening these sectors.

Altus Marketing provides integrated fundraising solutions to nonprofit, ministry and membership organizations.

TULSA, Okla., Feb. 22, 2021 – Altus Marketing, a Moore company, unveiled today the company’s new brand and marketing approach. The name change will distinguish Altus Marketing fundraising and marketing solutions from the printing and production services of ResourceOne, also a Moore company. Through strategic insights and creative innovation, Altus Marketing will help clients create transformational growth to solve some of the world’s biggest problems.

The company has assembled the greatest talent in the industry to serve national and chapter-based nonprofits, ministries and membership organizations. Altus Marketing will offer fully integrated fundraising and marketing solutions that fuel significant growth in new members and donors while maximizing long-term revenue for client partners.

“We are excited to introduce Altus Marketing because it illustrates our commitment to the future of the fundraising industry,” said Andrew Olsen, CFRE, president of Altus Marketing. “What’s most encouraging is the depth of talent we have at Altus Marketing. We’ve handpicked a team of nationally recognized experts in chapter-based and national direct response fundraising, advocacy and membership programs. Collectively, this group has raised over $1 billion for nonprofits, ministries and membership organizations across North America.”

Altus Marketing is home to some of the nation’s most talented direct response marketers and fundraisers who share a passion for working with nonprofits and doing good by challenging convention to deliver fundraising results. Altus Marketing clients are sector leaders in domestic hunger and poverty relief, human services, healthcare, environmental protection, evangelism and veteran services.

In addition to the award-winning team already in place at Altus Marketing, John Wilkinson has joined the company as vice president of client services. Before joining Altus Marketing, John was with One & All Agency for 18 years (formerly Russ Reid). As a visionary strategist for multi-channel marketing programs for affiliate-based organizations, John has designed and implemented national and chapter-based direct response programs for organizations including the American Red Cross, Habitat for Humanity, The Salvation Army and Rescue Missions. John is one of several new additions to the company that will be announced in the coming weeks.

Combining strategic insights with creative innovation, backed by superior data and analytics services, Altus Marketing delivers fully customized, locally relevant marketing solutions that drive maximum growth for nonprofits.

“Embracing the Altus Marketing brand is fitting, as the company’s success shows they are developing marketing and fundraising solutions that elevate their clients’ growth through integrated, fully custom and locally relevant campaigns,” said Gretchen Littlefield, chief executive officer of Moore. “They have a deep understanding of the industry and ability to help clients shift strategies, especially in the wake of COVID-19, to deliver tremendous growth for their clients.”

Altus Marketing’s new branding and marketing approach is effective immediately and will be implemented across company offices, digital presences, products and services. Among the changes include a new company logo and website, altusmktg.com All employee emails will be standardized to use the domain altusmktg.com

About Altus Marketing

Altus Marketing is an industry leader in integrated direct marketing solutions to national and chapter-based nonprofits, ministries and membership organizations. The organization delivers transformational growth for clients by combining strategic insight and creative innovation, backed by superior data and technology. Altus Marketing clients are sector leaders in domestic hunger and poverty relief, human services, healthcare, environmental protection, evangelism and veterans’ services.

About Moore

Moore is a global leader in performance-driven marketing solutions focused on all facets of the consumer experience. With over 3,000 employees in 36 locations across the country, Moore is dedicated to helping clients fulfill their missions. The organization provides services including strategic consulting, creative development, media planning and buying, as well as research and analytics, production management and product fulfillment, database services and public relations to nonprofit, association, commercial and government clients and is a key contributor to strengthening these sectors.

Moore reinforces commitment to invest in the industry with continued expansion in envelope manufacturing.

WASHINGTON (February 12, 2021) – Moore, a leading provider of performance-driven marketing solutions, announces the acquisition of Worcester Envelope Company, an industry leader specializing in custom envelope manufacturing. This acquisition comes less than 12 months from the $31 million investment Moore made in envelope manufacturing with the opening of Richmond Print Group in Virginia.

Moore is investing in Worcester Envelope to expand its envelope manufacturing in overall capacity, redundancy and location diversification. Based in Auburn, Massachusetts, Worcester Envelope specializes in the manufacturing of high color direct mail envelopes to service the medium to large volume mail industry.

“Worcester Envelope Company is a 125-year-old company that has been a trusted and highly respected vendor of Moore for many years. We know the talented leadership and the superior quality of the work they produce for the industry,” said Gretchen Littlefield, chief executive officer of Moore. “This acquisition was the right fit for us as we are committed to increasing our capacity and geographic footprint in the envelope manufacturing space. With this addition, we have over 347,000 square feet of envelope manufacturing in Kansas, Massachusetts, Missouri and Virginia.”

Worcester Envelope’s leadership team will remain the same including Derek Waterhouse as president, who will report to Jeff Pelcher, manufacturing chief operating officer of Moore. The organization will continue to brand and market itself as Worcester Envelope Company, a Moore company.

“We didn’t decide to sell Worcester Envelope Company. We decided to sell Worcester Envelope Company to Moore. There is a large distinction,” said Waterhouse. “Through the years other companies have approached us, but the fit wasn’t there. Every interaction with the people of Moore has reinforced that we share a common vision. It is clear that they are the right partner and that now is the right time. We are excited about this new chapter for the company, as it will unlock greater potential for the future.”

About Moore

Moore is a global leader in performance-driven marketing solutions focused on all facets of the consumer experience. With over 3,000 employees in 36 locations across the country, Moore is dedicated to helping clients fulfill their missions. The organization provides services including strategic consulting, creative development, media planning and buying, as well as research and analytics, production management and product fulfillment, database services and public relations to nonprofit, association, commercial and government clients and is a key contributor to strengthening these sectors.

About Worcester Envelope Company

Worcester Envelope Company is a trusted custom envelope manufacturing company that operates out of a 180,000 square foot facility in Auburn, Massachusetts. Founded in 1893, the 125-year company thrives by focusing on the customer and coupling the hard work of employees with the most advanced technology available. Today, Worcester Envelope continues to focus on its customers and provide envelopes, as well as print and mail solutions, to help our customers grow.

Greg-Fox Chief Strategy Officer

Fox joins the dynamic team at Moore as part of their investment in people and technology.

WASHINGTON (February 1, 2021) – Moore, a leading provider of performance-driven marketing solutions, announces the hiring of Greg Fox as chief strategy officer. Fox is a 36-year veteran of direct response fundraising withexpertise in developing innovative fundraising marketing strategies and solutions. He will be based in the Washington headquarters and report to Gretchen Littlefield, chief executive officer.

Fox joins the Moore team after a long tenure at Merkle Inc., where he is credited for launching the company’s full-service strategic data-based marketing agency dedicated to serving the needs and challenges of the nonprofit community. Under his leadership, he established the company as a premiere technology-enabled, data-driven strategic fundraising agency.

“I have devoted my career to serving the nonprofit industry and take my role in advancing the missions of my clients very seriously,” Fox said. “I’m grateful for the opportunity to have helped create a performance-based focus for the industry, and I’m very excited to bring my experience and expertise to Moore. It’s an honor to continue my career with a company that is truly dedicated to uniting the best minds and developing dynamic solutions that will continue to evolve the industry for years to come.

Throughout his career, Fox has helped raise billions of dollars for many of the largest and most respected nonprofit organizations, including the American Heart Association, the American Cancer Society, Susan G. Komen, ALSAC/St. Jude’s Children’s Hospital, Boys and Girls Clubs of America and the Arthritis Foundation, to name a few.

“We are looking forward to putting Greg’s vast experience and knowledge of creating strategic world-class solutions to work on our client’s complex programs. His hire reflects our continued commitment to building the best team in the industry,” said Gretchen Littlefield, chief executive officer at Moore.

About Moore
Moore is a global leader in performance-driven marketing solutions focused on all facets of the consumer experience. With over 3,000 employees in 35 locations across the country, Moore is dedicated to helping clients fulfill their missions. The organization provides services including strategic consulting, creative development, media planning and buying, research and analytics, production management and product fulfillment, database services and public relations to nonprofit, association, commercial and government clients, and is a key contributor to strengthening these sectors.

Moore adds Washington Intelligence Bureau as part of its expansion plan for processing solutions

WASHINGTON, Jan. 14, 2021 — Moore, a leading provider of performance-driven marketing solutions, announces today that Washington Intelligence Bureau (WIB), one of the oldest and most respected donation processing service providers in the Washington Metro area, will now operate as part of Moore.

Moore is making the investment in WIB as part of its ongoing plan to expand donation processing solutions in overall capacity and location diversification, to continue to support its customers. WIB provides caging, lockbox and escrow services, along with document handling and database management services at its PCI Level 1 compliant facility located in Chantilly, VA. John Robinson, whose grandmother launched the company in 1959, serves as the President of WIB and will remain in the role, reporting to Gretchen Littlefield, chief executive officer of Moore.

“Being part of Moore is a perfect fit, as the entrepreneurial spirit Moore embraces is the same as the foundation WIB was built upon,” said Robinson. “We are positioned for growth and look forward to delivering processing solutions to Moore clients with speed, accuracy and the highest level of confidentiality,” said Robinson.

WIB will become part of Aegis Premier Solutions, a Moore company with processing facilities in Kansas, Oklahoma and now Virginia. Aegis Premier Solutions provides integrated fundraising solutions for nonprofit donor management and donation processing.

“Bringing WIB in as part of Moore is in response to our customer growth and the success they are seeing in their fundraising investments,” said Littlefield. “We are committed to expansion through technology and facility diversification. We know WIB is a trusted leader with a track record of excellent performance. Their vision for the future aligned with ours. With them as part of Aegis Premier Solutions, we are in an even better position to handle the success of our customers.”

About Washington Intelligence Bureau (WIB)

Founded in 1959, WIB is one of the most respected caging and lockbox companies in the U.S., offering the industry’s most advanced technology and security to its customers. WIB is committed to processing client donations with speed, accuracy and the highest level of confidentiality. Value-added services such as database management and document handling are available to clients.

About Aegis Premier Solutions

Aegis Processing Solutions is a trusted partner in the nonprofit caging and lockbox industry. For 30 years, and with its experienced staff, Aegis Processing Solutions has provided exceptional service to nonprofit and fundraising organizations across the country. The organization’s processing center is strategically located in the central U.S. and is warehoused in a 600,000 square foot facility featuring state-of-the-art security technology and infrastructure, to ensure client data is always safe and secure. Aegis also uses a multi-layered quality control system to assure accuracy. Additional capabilities include acknowledgment and fulfillment services, donor contact center, inventory storage and management, and merchant services. For more information, visit aegispremier.com

About Moore
Moore is a global leader in performance-driven marketing solutions focused on all facets of the consumer experience. With over 3,000 employees in 35 locations across the country, Moore is dedicated to helping clients fulfill their missions. The organization provides services including strategic consulting, creative development, media planning and buying, research and analytics, production management and product fulfillment, database services and public relations to nonprofit, association, commercial and government clients, and is a key contributor to strengthening these sectors.

This marks another significant milestone in the company’s evolution as Edge Direct continues to lead transformational growth for recognized nonprofits.

Baltimore, MD (January 13, 2021) – Edge Direct, a Moore company, announced today a new branding and marketing approach. A leading agency for nonprofits and associations, Edge Direct represents some of the most recognized nonprofit brands in the country. The launch of the Edge Direct brand, aligned with its professional fundraising consultant registration, is to embrace the company’s value as a robust multichannel marketing firm, driven to help nonprofits raise maximum funds and brand awareness in support of the important work they do.

“We are excited to introduce Edge Direct because it illustrates our commitment to the future of the fundraising industry,” said Kathy Calta, president of Edge Direct. “We are creating bold, transformative marketing solutions that engage donors and build awareness across direct mail, television, radio, print, digital, and social communication channels to create a better world.”

Edge Direct is home to direct response marketers and fundraisers who share a passion for working with nonprofits and doing good by creating compelling campaigns structured around a unique foundation of combining right brain/left brain marketing tactics. Edge Direct clients are sector leaders in animal rights, health, historical societies, human services, museums, religion, and veterans services.

“Embracing the Edge Direct brand is very fitting as the company’s success shows they are developing cutting-edge marketing techniques to build their clients’ brands by combining fundraising expertise, data analytic solutions, creative and multichannel delivery to create unprecedented results,” said Gretchen Littlefield, chief executive officer of Moore. “Their deep understanding of the industry and ability to help clients shift strategies, especially in the wake of COVID-19, has not only led to rapid growth for Edge Direct, but has created remarkable outcomes for their clients.”

Edge Direct’s new branding and marketing approach is effective immediately and will be implemented across company offices, digital presences, products, and services. Among the changes include a new company logo and website, EdgeDirect.com All employee emails will be standardized to use the domain edgedirect.com.

About Edge Direct

Edge Direct is a full-service direct response agency that crafts and executes multichannel programs to cultivate donor giving and maximize net revenue. Our progressive approach to the integration of fundraising strategy, data, technology, creative and execution across all channels is always mindful of the higher purpose we serve and makes us a recognized market leader in fundraising and brand-raising. Our mission is to help our clients inspire, engage, and grow donor support to maximize long-term donor value.

About Moore

Moore is a global leader in performance-driven marketing solutions focused on all facets of the consumer experience. With over 3,000 employees in 35 locations across the country, Moore is dedicated to helping clients fulfill their missions. The organization provides services including strategic consulting, creative development, media planning and buying, research and analytics, production management and product fulfillment, database services and public relations to nonprofit, association, commercial and government clients, and is a key contributor to strengthening these sectors.

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