Mitigate Risk. Maximize ROI.
The biggest investment in any campaign isn’t the creative—it’s the media. That’s why testing is critical: it ensures every dollar works harder.
From emotional response to real-world performance, our Neuro-Fundraising® Lab, Audience-Centric Testing Suite, and comprehensive donor research bring science to your fundraising strategy.
You get data, not guesses. Proof, not assumptions. And results you can scale with confidence.
Contact us today to learn how Co-Targeting with SimioCloud can accelerate your donor growth.
Consult the Experts
on Your Testing
Our Neuro-Fundraising® Lab is staffed by Ph.D. researchers who study donor behavior, providing insights that optimize messaging and drive higher conversion rates.
Validate Your Creative in Every Channel
Support Your Creative with Evidence
Our research delivers statistically validated insights into donor responses, highlighting the creative that drives the highest engagement and return. Make data-driven decisions that lower acquisition costs and boost performance across every channel.
Uncover the Drivers of Donor Behavior
Measure Donors’ Subconscious Responses
The Neuro-Fundraising® Lab quantifies how donors truly react to your messaging—tracking eye movement, galvanic skin response, heart rate, and other scientific indicators. These insights enable precise refinement of content that resonates emotionally and drives measurable fundraising results.
Why Choose Moore's Research & Testing?
We help nonprofits make every dollar work harder. By investing a small portion of your budget in testing and optimization, our Neuro-Fundraising® Lab uncovers what truly drives donor action, while Moore ACTS runs thousands of multivariate tests across channels to refine messaging and maximize performance. The result: lower acquisition costs, higher retention, and campaigns that deliver measurable impact.
Contact us today to learn how Co-Targeting with SimioCloud can accelerate your donor growth.
Test with
Confidence
Speak with one of our scientists to uncover how your donors truly respond—before you spend a single dollar on media.
Make-a-Wish Case Study
Challenge
Early DRTV and CTV campaigns resulted in acquisition costs just above $500 per sustainer, exceeding the threshold needed to create a scalable, sustainable program.
Solution
We leveraged Moore’s Neuro-Fundraising® Lab to test and refine DRTV and CTV creative, ensuring it resonated with donors. Using SimioCloud’s predictive modeling, we optimized audience targeting to reach prospects most likely to convert, improving both efficiency and effectiveness.
Results
Reduced sustainer acquisition costs by 72% across DRTV and CTV campaigns
Increased overall revenue by 52%
Lifted average gift by 32%
Transformed a high-cost, borderline campaign into a scalable, sustainable donor acquisition source
Operation Smile Case Study
Challenge
Operation Smile had relied on the same acquisition mail package for nearly a decade, and its effectiveness was declining. A refreshed, optimized package was needed to continue attracting donors and support the organization’s vital mission.
Solution
Moore’s Neuro-Fundraising® Lab analyzed the acquisition package to identify which elements drove urgency, attention, and emotional response, as well as which images had the greatest impact. Using these insights, we redesigned the mail package to maximize engagement and donor response.
Results
Response rate increased by 23%
Average gift grew by 21%
Cost to acquire decreased by 18%
Outperformed a control package that had been in market for over a year
Learn More About Moore Research and Testing:
How testing into multiple versions has become the norm.
See how Make-A-Wish increased their revenues with Lab testing.
