SimioCloud Offer Assignment

Data-Driven Donor Precision

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Tailored Outreach That Maximizes Impact

Fundraising costs are climbing, and donor fatigue is real. SimioCloud Offer Assignment Modeling empowers nonprofits to maximize ROI by matching every donor to the right mail offer—premium or non-premium—based on actual giving behavior. Built on more than 2 billion donation records and refreshed in real time, Offer Assignment helps organizations cut costs, preserve donor response, and drive net revenue growth through data-driven decisions.

Proven Net Revenue Lift

Organizations using Offer Assignment Modeling have seen up to a 37% increase in net revenue by aligning offers with real giving behavior.

Individual-Level Targeting

Unlike broad segmentation, Offer Assignment builds a custom model for each organization to assign offers at the donor level.

Real-Time Data Advantage

Through Snowflake integration, models refresh continuously—keeping insights relevant and actionable.

Backed by Scale

Built on 2 billion+ donation transactions and 122 million+ donor records, OAM provides unmatched precision and trust.

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Strategist

Ready to apply data-driven offer assignments to your fundraising campaigns? Connect with a Moore strategist to explore how Offer Assignment Modeling can integrate with your programs and deliver measurable results.

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Lower Costs

Active Donor Optimization

Shift premium-heavy donors to non-premium packages without sacrificing response—reducing costs and improving efficiency.

Reignite Giving

Lapsed Donor Reactivation

Deploy multi-package strategies to re-engage lapsed donors with higher average gifts and stronger loyalty.

Why Choose SimioCloud Offer Assignment?

As the leader in nonprofit data intelligence, Moore delivers more than just models—we deliver outcomes. With Offer Assignment Modeling, your fundraising team gains the ability to personalize at scale, minimize waste, and prove ROI.

Custom AI Models – Tailored to Your Donors

Every nonprofit has a unique donor base. SimioCloud Offer Assignment builds a dedicated model for your organization, leveraging your own donor history alongside one of the largest nonprofit data sets in the industry. The result: predictions and assignments that reflect your audience’s actual behavior, not generic benchmarks.

Precision Targeting – Offer Assignments at the Individual Level

Move beyond outdated segmentation. Offer Assignment assigns the optimal package—premium or non-premium—for each donor or prospect, based on their giving patterns and engagement history. This one-to-one approach ensures each outreach is as relevant and cost-effective as possible.

Proven Efficiency – Lower the Cost to Raise a Dollar

Organizations using Offer Assignment have reduced their cost per dollar raised by up to 27%. By reserving expensive premiums for the donors who truly need them, you cut unnecessary spend while maintaining or improving response rates.

Revenue Growth – Unlock Net Revenue Gains

Case studies show nonprofits increasing net revenue by as much as 37%. Offer Assignment drives stronger returns by aligning the right offer with the right donor—leading to higher average gifts, better donor retention, and a healthier bottom line.

Seamless Integration – Flexible Across Campaign Types

Whether you’re running acquisition, renewal, or lapsed reactivation campaigns, Offer Assignment adapts to your strategy. With real-time refreshes through Snowflake, your assignments stay current and ready for use across mailings and multichannel campaigns.

Moore Ecosystem – Multiply Impact Through Connected Solutions

When combined with other Moore solutions like SimioAudience for acquisition, SimioJourney for cultivation, or Moore Direct Mail for execution, Offer Assignment becomes part of a fully integrated system. Together, these tools deliver end-to-end performance improvement and measurable ROI.

See Offer

Assignment in Action

Experience how SimioCloud Offer Assignment Modeling transforms donor outreach. Get a walkthrough of the platform and see how real organizations are reducing costs and increasing net revenue with precision-driven assignments.

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Alzheimer's Association Case Study

Challenge

Alzheimer's Association wanted to minimize costs of direct mail and customize packages to what donors want to receive.

Solution

Alzheimer's Association used SimioCloud Offer Assignment Modeling to determine the 43% of their file who should get labels to donate. They then mailed the other 57% a non-premium package.

Results

  • 27% decrease in cost per dollar raised
  • 15% increase in revenue
  • 37% increase in net revenue

A National Nonprofit Orgranation Case Study

Challenge

This organization wanted to find new sources of donors who didn't require premiums to donate. 

Solution

They used SimioCloud Offer Assignment Modeling to determine what portion of their acquisition mailing should get premiums and which should get a non-premium package.

Results

  • 13% increase in response

  • 12% increase in revenue

  • 18% decrease in cost per dollar raised

Learn More About SimioCloud Offer Assignment:

Beyond Pro-Premium and Anti-Premium

The discourse on premiums is "pro" or "anti", when it should be "customized"

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Beyond “Dear [First Name]”: Customization at the Audience Level

Your donors feel seen, and you avoid over-sending or overspending

Read More

Integrated Solutions.

Measurable Impact.

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Services

  • Donor Acquisition
  • Retention & Expansion
  • Brand
  • Media & PR
  • Audience Building
  • Research & Testing
  • Data & Analytics
  • Production & Production Management
  • Caging & Data Processing

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