SimioOptimize

Data-Driven Lists, Measurable Results.

Optimize Every Communication. Maximize Every Dollar.

SimioOptimize uses AI-powered predictive modeling and donation-verified SimioCloud data to increase the effectiveness of every direct mail campaign. By analyzing thousands of signals per donor, it suppresses low-performing records, calibrates optimal ask amounts, and identifies donors most likely to respond, improving efficiency and maximizing net revenue. The result: less waste, greater impact, and highly targeted donor engagement at scale.

Precision Targeting

SimioOptimize goes beyond traditional merge/purge methods, leveraging AI and donor behavior to retain only the names most likely to respond, boosting campaign efficiency and impact.

Optimized Asks for Higher Returns

Every donor receives a data-driven ask amount calibrated to their giving potential, increasing response rates and average gift size.

Reduce Costs Without Sacrificing Impact

By removing low-propensity records and optimizing outreach, you lower expenses while maintaining—or even improving—campaign performance.

Insights from Two Billion Transactions

SimioOptimize leverages cooperative data and billions of nonprofit transactions to inform audience decisions using the most current donor activity and attributes, ensuring highly targeted and effective outreach.

Contact us today to learn how Co-Targeting with SimioCloud can accelerate your donor growth.

Refine Your

Mail List Today

Request a demo to see how SimioOptimize can increase ROI with fewer, smarter mailpieces.

Effective Lists That Drive Growth

Predictive Insights to Focus on Donors

SimioOptimize uses advanced AI modeling to analyze thousands of data points per donor, going beyond simple RFM scoring. The result: audience files that retain only high-propensity donors, improving campaign efficiency and performance without increasing volume.

Maximize Impact, Minimize Waste

Eliminate Low-Value Outreach

SimioOptimize identifies donors unlikely to respond and assigns optimized ask amounts to those most likely to engage. This reduces print and postage costs while increasing revenue per communication, driving efficiency and a stronger bottom line.

Why Choose SimioOptimize?

Built on SimioCloud’s robust donor data, SimioOptimize refines your audience for higher response, improved ROI, and more efficient fundraising, eliminating wasted effort on low-performing prospects. Here’s how:

Precision List Optimization

SimioOptimize uses predictive modeling to remove low-propensity names, keeping only donors most likely to respond—boosting ROI and reducing waste.

Maximize Gifts with Tailored Asks

SimioOptimize leverages advanced AI models to assign ask amounts based on each donor’s historical giving, boosting average gift size and total revenue potential.

Real-Time Intelligence from SimioCloud

Access continuously refreshed donor, transactional, and behavioral data from SimioCloud to make more accurate decisions and ensure every mailing is relevant and impactful.

Maximize Efficiency and Control Costs

Target high-value donors and eliminate ineffective segments to reduce unnecessary print, postage, and production expenses—enhancing campaign profitability at scale.

Reengage Lapsed Donors with Data

SimioOptimize goes beyond recency to score and segment lapsed donors using multidimensional behavioral indicators, uncovering hidden value and reactivation potential.

Predictive Optimization for Testing and Scaling

SimioOptimize uses predictive modeling to validate segmentation, creative, and offer variables, enabling data-driven testing and confident scaling across mail programs to improve campaign performance.

Contact us today to learn how Co-Targeting with SimioCloud can accelerate your donor growth.

Discover Your

Optimization Potential

Get a personalized analysis of your current mail file and uncover missed opportunities.

A National Political Organization Case Study

Challenge

The organization aimed to increase reactivation rates among two distinct lapsed donor audiences.

Solution

The organization partnered with us to implement a SimioOptimize ensemble model designed to maximize response rates and reactivate the highest number of lapsed donors.

Results

  • Response rate increases of 57% and 183%

  • Revenue growth of 24% and 125%

Learn More About Co-Targeting with SimioCloud:

How to take your first steps to a greater focus on your audience and donors.

Read More

The importance of not to measure the effectiveness of marketing campaigns with ROI.

Read More

Integrated Solutions.

Measurable Impact.

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