Smarter Segmentation, Stronger Results: How SimioCloud Elevates CTV for Nonprofits

As more nonprofits explore CTV for donor acquisition, one challenge stands out: audience quality. It’s not enough to reach people; it’s about reaching the right people. That’s where SimioCloud comes in. 

“SimioCloud allows us to pinpoint the people with the highest propensity to donate to the specific mission of our clients,” says Bonnie Huey, Senior Vice President of Digital Media at Moore. “This allows us to be efficient with their spend.” 

Broad social media lookalikes or platform-defined interest groups can’t do this. They don’t have data on whether people donate. SimioCloud leverages deep philanthropic behavior data — billions of signals across channels — to identify those most likely to give. “You might follow a yacht builder on social because you’re curious, but it doesn’t mean you’re buying a yacht,” Huey said. “SimioCloud can parse out that difference. It knows where people are actually putting their money, and that’s what matters for fundraising.” 

That donor-level intelligence also helps nonprofits tailor campaigns with greater precision. One organization used SimioCloud audiences as the foundation of a year-round CTV campaign that continues to deliver a 2X+ ROAS. By combining SimioCloud upgrade and acquisition audiences with strategic creative and bid strategies, we built a performance engine that scaled efficiently. 

Beyond acquisition, we also use SimioCloud to refine known audiences. These known audiences can include retention, upgrade, or warm lead modeling. “Not only are they a great resource for high-performing prospect audiences, but they provide great value in scoring and segmenting the client’s known audiences,” Huey said. 

Whether it’s acquiring new donors, reactivating lapsed ones, or scaling mid-level programs, SimioCloud gives you the data clarity they need to reach the right people and avoid wasting media dollars on the wrong ones. 

Ready to improve your audience quality on CTV? Let’s talk about how SimioCloud can support your fundraising goals.