One Plan. Every Channel. Every Donor.
The most effective organizations don’t chase trends—they follow donors. That’s why we start with real strategy: not just a channel plan or creative concept, but a unified, audience-first roadmap that connects your cause to the people most ready to support it, wherever they are.
We combine expertise, research, thousands of data points, and AI to understand your donors, guide them strategically, and engage them through omnichannel surround sound—moving them from awareness to action, and from one-time gift to lifelong support.
Talk to the
Strategy Experts
Moore team members have helped built the largest brands and most effective strategies. Let us help you.
Breaking Silos, Driving Results
Centralized Strategy for Maximum Impact
We deliver end-to-end strategy that connects audience intelligence, creative, and execution. Our integrated agency model eliminates fragmentation, ensuring every campaign is optimized for performance across channels.
Strategies That Drive Lasting Growth
Strategy Designed to Grow with You
We partner with national and regional nonprofits to deliver strategy frameworks built to scale and perform. From GivingTuesday campaigns to lapsed donor reactivation, we ensure every tactic is aligned with your mission, drives measurable growth, and maximizes donor impact.
Why Choose Moore for Strategy?
We integrate data, creative, and media planning into a unified roadmap, ensuring every touchpoint drives results. When strategy leads, donors engage, revenue grows, and every campaign performs at its full potential.
Transform Donor
Data Into Growth
Let our teams sift through your data for the strategic nuggets that will make a difference
A Disease Organization Case Study
Challenge
The organization’s individual giving program relied heavily on direct mail and telemarketing, with digital efforts still emerging. They needed to engage donors across multiple channels and expand a limited number of organically acquired monthly donors.
Solution
The organization partnered with Moore to develop and launch a multichannel fundraising program. Together, we expanded digital fundraising through email, website optimization, search engine marketing, and display, while also incorporating DRTV, CTV, PSAs, alternative media, texting, and more to reach donors across all channels.
Results
Over two years, the organization achieved significant growth in its sustainer program:
More than doubled the number of sustaining donors
Increased average sustaining gift by $4
Achieved above-average retention rates
A Healthcare Organization Case Study
Challenge
Ten years ago, the organization had limited brand recognition and a relatively small fundraising program, with a direct mail file of under 100,000 donors. They had no strategies to develop sustainers, upgrade high-capacity donors, or cultivate multicultural supporters.
Solution
Moore partnered with the organization to deliver a comprehensive omnichannel program, integrating direct mail, DRTV, connected TV (CTV), programmatic advertising, PSAs, social media, AVM, streaming, Hispanic outreach, mid-level, and event support. This multifaceted approach consistently drives fundraising growth.
Results
Over the past decade, Moore’s omnichannel strategy helped the organization achieve remarkable growth:
14× increase in revenue
Expanded donor file to 1.6 million supporters
Elevated the organization into one of the 50 largest nonprofits in the United States
These outcomes demonstrate the power of a strategic, integrated, and data-driven fundraising approach over time.
Learn More About Moore Strategy
Your step-by-step guide to reaching the right people with the right message.
What we learned for 2025, 2026, and beyond
