Recruit loyal donors. Generate recurring revenue. Maximize donor lifetime value.
A high-performing sustainer program is the engine of long-term fundraising success—delivering predictable revenue, higher donor lifetime value, and greater mission resilience. With SimioCloud’s AI-powered predictive modeling, we identify the donors most likely to become sustainers based on real giving behavior, engagement patterns, and attitudinal insights. From there, we launch integrated campaigns across DRTV, CTV, digital, and direct mail—each tailored to reach the right donors with the right message at the right time.
But acquisition is only the start. We optimize creative through our Neuro-Fundraising® Lab, ensure seamless donation processing and fulfillment, and implement data-driven stewardship strategies to retain and upgrade monthly givers. The result: a sustainer program that scales with intelligence, delivers measurable performance, and builds lasting donor trust.
Cross-Channel
Sustainer Acquisition
Learn how an omnichannel sustainer strategy can scale your monthly donor program significantly.
Keep Your Valuable Donors
Retention-Led Growth
We strengthen your sustainer base with personalized, data-informed communications and white-glove donor services that are proven to increase satisfaction, boost retention rates, and maximize donor lifetime value.
Sustaining Donors. Sustained Impact.
From First Gift to Lifelong Support
With audience-first insights and full-funnel execution, we transform initial interest into lasting commitment. Using billions of donor signals and predictive modeling, we identify who is most likely to become a sustainer—then engage them with the right message, in the right channel, at the right time. The result is a sustainer program that grows with purpose and predictability, driving higher retention, stronger donor lifetime value, and sustainable revenue for your mission.
Why Choose Moore for Sustainers?
Moore is your end-to-end sustainer solution—bringing together audience modeling, strategy, creative, channel-agnostic execution, response management, and seamless data integration. This unified approach ensures donors have exceptional experiences that drive higher retention, stronger lifetime value, and long-term growth. Here’s how:
Your One-Stop
Sustainer Shop
Ready to grow your sustainer program with smarter targeting, stronger creative, and scalable strategy? Let’s build it together.
Share Our Strength | No Kid Hungry Case Study
Challenge
No Kid Hungry aimed to determine whether DRTV could serve as a cost-effective, scalable channel for acquiring sustainers.
Solution
We tested five distinct DRTV spots, each with a unique creative approach—including two featuring Jeff Bridges as celebrity spokesperson. The campaign aired across 21 national cable networks, spanning a variety of categories to evaluate performance across diverse audiences.
Results
$117 net revenue per sustainer
38% more sustainers than pilot goal
March of Dimes Case Study
Challenge
March of Dimes struggled to reactivate 13–24 month lapsed donors, as results from CTV and programmatic digital efforts had been underwhelming.
Solution
We scored their lapsed file with SimioCloud, taking advantage of the rich co-op data. This both allowed them to release unprofitable donors and found gems among the more deeply lapsed segments that looking solely at date of last gift obscured.
Results
58% ROI on reacquisition and sustainer conversion campaign
158% revenue above budget
$119 average gift
Learn More About Sustainer Growth:
Build your sustainer program with the scope of linear TV.
Attract new donors with programmatic advertising online and on CTV.
