Stay up to date with industry trends, effective strategy building, and learning opportunities with Moore webinars
Maximizing Donor Value Through Effective Modeling
Every donor presents an opportunity — whether securing a major gift, converting to a sustainer, or maintaining current giving levels. Predictive donor modeling is crucial for efficiently identifying which donors are ready to upgrade, renew, or lapse.
Boosting Direct Mail ROI: USPS Promotions & Incentives for 2025
Discover how to save more and innovate smarter with USPS Mailing Promotions and Incentives for 2025. This session highlights actionable strategies and tactics to help you maximize the impact of your mailings while staying ahead.
Unlocking Digital Success: Top Testing Strategies for Nonprofits
Moore Digital’s experts discussed the most effective digital testing strategies driving real-world results for nonprofits.
Promoting Donor-Advised Fund Giving for Maximum Year-End Impact
Our experts discuss why early promotion—beginning right after Giving Tuesday—is critical for success and share effective cultivation tactics, such as personalized outreach, to engage DAF donors.
Nonprofit Insights: What Worked in 2023 and What's Next
This in-depth webinar with Moore and Fundraise Up unpacked key insights from Moore’s 2023 Year in Review report. Learn about sector-specific performance, direct mail and digital fundraising trends, and the power of omnichannel strategies. Our experts explored how personalization, testing, and data-driven decision-making can enhance your fundraising efforts.
What’s on? Boost Your Revenues with Video Advertising
50+-year-olds watch over five hours of TV a day. Younger people watch more streaming videos. The common denominator: video advertising. You’ll see how Make-A-Wish and other nonprofits have made video advertising successful.
The Power of Influencer Marketing (Brown Bag series)
This quickly paced, jam-packed 30-minute discussion about Misti’s prediction from MooreCast 2024 regarding the essential role of influencer marketing in nonprofit strategy.
The Keys to 2024 Digital Success
Moore Digital saw a 50% year-over-year increase in donations in 2023 over their GivingTuesday campaigns. We’ll cover what these organizations did, end-of-year tactics, and what organizations should lean into going into 2024.
The Future of Data 2023
New privacy regulations, the rise of machine learning solutions, and challenges among disparate data systems all are making their mark on the data landscape. And since data is the backbone of modern marketing, all these impact your fundraising program.
Secret sauce: Right audience, right message, right channel
With Margaret Chialastri and Christine McWilliams, you’ll learn ways to identify new audience opportunities, persona development, and how to use it for content mapping across channels. We’ll focus on deep CRM segmentation and automation to increase conversion.
1:1 Marketing with Programmatic Media
Connected TV and programmatic advertising is the fastest-growing marketing channel in spend and results. Learn how nonprofits can lift revenue across channels with surround sound media.
The Power of Perspective
In this interactive session, Kyla Shawyer of Philanthropy and Fundraising North America and Bessie Thibodeaux of Moore’s CDR Division will walk you through the importance of seeing others’ perspectives and provide tools for leaders to put theory into practice.
Metrics That Matter: How to Create Nonprofit Marketing Dashboards
As nonprofits compete for fundraising dollars in increasingly difficult market conditions, successful next-generation revenue strategy will depend on the ability to be agile and responsive. With the right data dashboard, you can zero in on channel-specific performance metrics and trends and compare them to external influences.
How Connected TV Can Build Your Sustainer Program
Hear from Moore Digital’s strategy and media experts and Joanne Wilson, Vice President of Advancement Operations at the Humane Society of the United States as they share tips and tricks for how to take your program to the next level through programmatic ads and CTV creative that lifts conversions across channels.
Are you leveraging the USPS Postal Promotions to maximize your postal budget?
Join us as we take a deep dive into the ins and outs of the USPS’ 2023 Postal Promotions.
Membership Programs Unlocked
Join us for a session covering how messaging, automation, and top-of-funnel media can accelerate growth for your organization.
The New Acquisition Environment
The deflating of the COVID bubble, coupled with increased costs and an inflation rate not experienced in four decades, has strained response rates and put pressure on organizations’ abilities to produce net revenue.
Learn strategies to offset response degradation and lower the cost of acquiring new donors.
The Power of Integration to Capture and Retain New Donors
Every donor has a mailbox, phone, email inbox, and TV. That’s what happened with Shriners Children’s™ implemented omnichannel donor journeys at every opportunity from a direct mail welcome series that includes mail, phone, and digital touches to sustainer reactivation using connected TV, display remarketing, phone, and email.
Storytelling that Drives Revenue Growth
Every organization wants and needs to do storytelling. But not every organization gets it right. Learn top tips and techniques for direct response storytelling that engages your donor audience and strengthens their relationship with you.
Inclusivity for Impact
This session, sponsored by Altus Marketing & The Zumaya Group, features a panel of outstanding women and allies working in the social good sphere talking about different aspects of inclusivity and how we can all be better, more inclusive leaders in the philanthropic sector.
Harness the Power of Social Influencers
Laura Hunt, Misti Dragano, and Mac McKeever of 1st Degree will discuss the power of social influencers and how influencer engagement services like GIVEfluential can be harnessed to promote your mission, engage loyal activists, and drive donations.
20+ Direct Response Tricks to Steal Right Now
Are you ready for a lightning round? After this webinar, you’ll have valuable tips and tricks that you can put to work right away to improve revenue, boost retention, and reduce costs for your program.
The Future of Data: An Open Q&A
How does connected TV enter your fundraising mix? How does privacy legislation impact data use? What is a CDP and do you need one?
Bridging the Gap Between Direct Mail and Major Giving
In this webinar you’ll learn how you can successfully build a bridge between direct response and major gift fundraising through a strategic mid-level fundraising program. Special thanks to our friends at Citygate Network for working with us on this webinar.
The Science of Ask Strings
Join Moore experts as we discuss the science of ask strings, what we know from the literature, how to get the most out of each donor, and what the future holds.
How to Manage Cost and Maximize Your Investment
Learn how to overcome anticipated postage and paper increases, raise maximum funds, and build brand awareness to support the important work you do.
Giving Tuesday: Planning ahead to maximize success
#GivingTuesday went from an idea in 2012 to a global movement that inspires hundreds of millions of people to give, collaborate, and celebrate generosity. Shriners Hospitals for Children® has grown its annual #GivingTuesday campaign by triple digits, outpacing worldwide GivingTuesday gross revenue growth!
When the cookie crumbles: A look at cookie-less digital marketing
Join experts from Moore, CDR Fundraising, and SimioCloud as they discuss the impact on the online data ecosystem and tactics you can use to maintain strong digital ties to donors and prospective donors.
Sneak a peek inside the envelope
Michelle Johnston from Production Solutions shares with you what’s trending in nonprofit mail *and* what’s going on in commercial mail that could spark your next innovation. Plus, with paper costs rising, she’ll share innovative ways to save costs on your mailings.
Dispelling PSA Myths
Only you can stop forest fires. Friends don’t let friends drive drunk. Each of these comes from powerful broadcast public service announcements (PSAs) that helped change minds. Misti Dragano of 1st Degree busts some PSAs myths, showing these efforts can not only create awareness but help raise additional funds.
The Science of Influence
Join Professor Dmitri Williams, who answers these questions with his research and case studies from both the lab and the field. He explains the concept, shows how it works, and shows how it worked to track everyday influencers in the retail and gaming spaces. He also talks about potential applications to fundraising.
Beyond the Stamp: The Postal Issues Every Nonprofit Mailer Needs to Know
In December, we saw the worst delivery rate for the US Postal Service in recent memory; why did it happen and will it happen again? What will the proposed postal rate increase do to nonprofits in 2021 and beyond? Will the USPS stay afloat? Production Solutions postal expert Carolyn Angelini answers these and many other postal questions..
#HalfMyDAF and the Future of Donor Advised Funds
Want to learn how to access the over $160 billion dollars in Donor Advised Funds and inspire donors to give now? Last year, Jennifer and David Risher launched #HalfMyDAF with $1 million dollars and ended up moving over $8.6 million from DAFs to nonprofits in just 5 months. This year, #HalfMyDAF has over $3 million to give.
Finding Donor-Advised Fund Donors
Jack Doyle of Amergent and Doug Kaczmarek, Moore’s Chief Data Officer, take you through the opportunity, some data points that predict DAF giving, and how you can execute on a DAF campaign.
Death to Buckets
Doug Kaczmarek, Moore’s Chief Data Officer, takes you through the wealth of demographic, behavioral, psychographic, and zero- and first-party data that can inform your selections and customizations, making bucket-based segmentation a relic.
So You Think You Want To Do DRTV?
Janet Tonner, president of DDTV, and Lois Ephraim, chief creative officer of Moore, take you for a realistic look at what it takes to succeed in DRTV.
Breaking Potential Donors Out of Digital Walled Gardens.
Learn how nonprofits have used petitions, digital PR, and digital/TV hybrids to get donors and potential donors to engage with them directly and to stay relevant with donors.
Finding New Audiences in Growing Digital Channels.
Experts from Edge Direct, CDR, and Moore discuss fundraising campaigns on TikTok, Twitter, Twitch, and more. You’ll see what venerable brands are doing in new media to bring in new dollars and supporters.
Retaining the COVID-19 Donor
COVID-19 donors will behave like other disaster and reactive donors and lapsing at higher rates unless we can stop them. We cover steps you can take to prevent these COVID-19 donors from slipping through your fingers.
Alone and Together
Breakthrough creative in troubling times. Lois Ephraim, Chief Creative Officer for Moore, shares integrated creative fundraising campaigns developed during COVID-19: what worked, what didn’t, and what lessons we can use for the future.
