Standout Insights from Moore’s Brown Bag Webinar on Influencer Marketing
If you missed our inaugural Brown Bag Webinar, fret not – we’ve curated a recap highlighting the dynamic world of influencer marketing in the nonprofit sector.
Couldn’t join us live? Don’t miss the recording! Explore our nuanced discussions and glean actionable insights to elevate your nonprofit’s marketing strategies.
Misti Dragano, Senior Vice President of GIVEfluential at Moore, Elle Dietrich, Influencer Marketing Strategist, and Amber Aragon, Influencer Marketing Manager, discussed practical strategies for leveraging influencers to drive impactful nonprofit campaigns.
Misti kicked off the session by sharing insights from MooreCast 2024 and the pivotal role of influencer marketing in engaging new audiences. With a vast majority of Millennials and Gen Xers actively immersed in social media, tapping into this market has become indispensable for nonprofits seeking to expand their reach.
“Influencer marketing has gone from zero to 100 in a couple of years and has been an integral part of marketing strategies,” Misti remarked. “We have been seeing some great opportunities to leverage the power of influencer marketing for the nonprofit sector and other purpose-driven companies.”
The discussion unfolded, highlighting the transformative potential of influencer marketing. Notable statistics from the Influencer Marketing Benchmark Report underscored the industry’s momentum:
- Influencer marketing is projected to be a $24 billion expenditure in 2024.
- 85% of marketers leverage influencer marketing strategies.
- 60% increase in content creator budgets is anticipated.
- 72% likelihood of creator audiences following recommendations.
- 84% of marketers report influencer marketing delivers higher quality customers.
Major Takeaways
Attendees received insights into emerging trends like AI-powered impact, brand ambassadorships, and short-form storytelling to reshape nonprofit engagement strategies.
- Authentic Advocates: Collaborate with creators who align with your mission for genuine storytelling.
- Targeted Niche: Tailor campaigns to specific interests, fostering dedicated audience engagement.
- User-Generated Content (UGC): Tap into the power of authentic user-generated content to build trust and authenticity.
- Debunking Myths: Contrary to popular belief, influencer marketing is more than follower counts or extravagant budgets—strategic alignment and engagement yield impactful results.
At the culmination of our engaging discussion, we jumped right into a Q&A session, where insider information straight from the pros was revealed.
Ready to embark on your influencer marketing journey? Follow us on Instagram (@givefluential) for expert tips and discover the latest campaigns shaping the nonprofit sector.
What’s Next
Looking ahead, our Brown Bag Webinar series promises to explore cutting-edge topics in the nonprofit sector. Stay tuned for our upcoming session exploring the latest trends and predictions in direct mail. Join us as we unpack insights from industry experts and equip you with actionable strategies to propel your nonprofit’s growth.
