MooreCast 2024: Predictions from Industry Leaders 

From the impact of AI on public relations to the evolution of donor journeys and ethical fFrom the impact of AI on public relations to the evolution of donor journeys and ethical fundraising, Moore experts dissect the nuances of donor engagement and technological integration with one goal in mind: Providing nonprofits with the knowledge to navigate the changing landscape. 

MooreCast 2024 dives into mail, digital, response management, donor journey, and overall predictions. Here is a sneak peak of a full prediction and an example of how our predictions can help you make an impact.  

Prediction: 1:1 audience-first omnichannel marketing will become critical to achieving increasing revenue goals. 

Adva Priso – Chief Strategy Officer, Moore Digital 

Over the years as a digital fundraiser, I’ve been lucky enough to lead and support a few large nonprofits that made the tough decision to reorganize their marketing, communications, fundraising, and staffing efforts around key target audiences versus channels. This was no small feat, but years later, they are still seeing large revenue growth, deeper brand engagement, and more efficient costs to raise a dollar through these efforts. The beauty of our technology today is that we can achieve much of this and more through our evolved access to a wealth of personalized data, analytics, and instantaneous digital feedback loops. We know that the more personalized and relevant our content is to individuals, the more likely they are to activate and convert. 

Here are a few tips to get your organization closer to bringing forth an audience-first strategy: 

• Enlist a partner that can support you and key stakeholders in developing a data-driven, crawl/walk/run approach to evolving your program and reach targets wherever and however they engage. 
• Know your audiences better than they know themselves—through data tools like SimioCloud and the expertise of trusted strategists with omnichannel content and 1:1 journey-building experience. 
• Ensure access to media planners and buyers who are hands on, in ads platforms. This will best position them to develop performance-based activation in real-time across channels and drive down cost.  

This is just a glimpse into the MooreCast 2024 report. Our thought leaders are passionate about ensuring your organization is set up with success through constant research and evaluation to be able to provide you with all the trends, challenges, and opportunities shaping the nonprofit world. Our predictions are aimed at helping YOU and your organization prepare your strategy for the year ahead.   

The world, technology, and donors are constantly evolving. The predictions provided above are just a third of what you will find in the report to innovate, inspire, and impact. You too can transform foresight into action. 

We invite you to take a glance into the future and download the MooreCast 2024 report to learn about our 2024 predictions and discover how they can help you take your fundraising program to the next level.