90-Day Audience-First Quickstart
We’ve talked about how audience-first marketing is already transforming fundraising. Smarter modeling saved one nonprofit $315K. Personalized outreach drove an 85% higher […]
Why MOBILEpurpose Leads the Way
What To Look for in a Texting Provider, and Why MOBILEpurpose Leads the Way We’re more connected than ever but reaching donors […]
Beyond “Dear [First Name]”: Customization at the Audience Level
You’re probably already familiar with the basics of personalization. “Dear [First Name]” is a great place to start an email or letter, […]
Why Most Email Acquisition Strategies Fail
It’s campaign crunch time. Your email list has grown stale. Performance is soft. Your team is under pressure to bring in new […]
Fundraising Lessons from 50 Years of Reinvention: What Nonprofits Can Learn from SNL
Fifty years. That’s a lifetime of reinvention, audience engagement, and cultural impact. The recent Saturday Night Live 50th Anniversary Special was more […]
The Five Love Languages of Fundraising
If you think this is just another feel-good fundraising analogy, think again. We talk a lot about donor engagement, retention, and lifetime […]
Moving the Goalposts on Donor Engagement
Two years ago, Moore highlighted what $7 million — the cost of a 30-second ad in the big game at the time […]
Fresh Start: 5 Fitness Tips for Your Fundraising Strategy
A new year brings an air of excitement for some, uncertainty for others, and the potential for renewal and growth. Just as […]
A Medicine that Nonprofit Marketers Can Dispense
There’s a reason why when you hear “Surgeon General,” your mind may automatically fill in “warning.” Surgeon General Dr. Luther Terry issued […]
Mobile Giving: Bridging the Gap Between the Mobile Mindset and Effective Fundraising
Our last post explored how younger donors approach giving and how to engage this emerging donor base. One shift in donor behavior […]
How Younger Donors Are Transforming Nonprofit Giving
By Joey Mechelle Farque, Director of Content Marketing Why Nonprofits Must Adapt to Engage the Next Generation of Donors Nonprofit organizations are […]
DAFday is Here: How to Align Your Team for a Donor Advised Fund Surge
by Melanie Degnan, Marketing Director Last week, I had the pleasure of attending the Donor Advised Funds (DAFs) Strategies event hosted by […]