Getting More Value Out of Your Response Management Services

Our new white paper Beyond Caging is now available to download, with a crawl, walk, run strategy to improve response management.

We start with increasing the speed of your response operations, then better integrating response management into your direct marketing flow, and end with how including oft-forgotten cues can give you better pictures of your donors.

If donor acquisition begins with an acquisition communication, then donor retention begins at donation processing. You want to get donations quickly to use towards fulfilling your mission. You also want to thank supporters swiftly and effectively for retaining them. Beyond that, getting data into your system quickly, accurately, and comprehensively is vital. Otherwise, you miss months of opportunities to get a second donation or important cues on whether someone will donate again.

That means there is clear value in effective response management. You can improve donor experiences and bring together the oft-frayed ends of an omnichannel program together.

Gratitude and desire to give back erodes over time. A quality response management partner can help you with campaigns in addition to traditional caging operations, so letters arrive in days, not months, for valued audiences.

We all know that response management challenges impact retention. It also impacts your data processing. And slower data also means a donor will be addressed incorrectly for longer. Your processing partner should be able to be a productive part of your direct marketing process. A quality caging partner should also be able to coordinate with your other systems like the mail creation process and CRM – which help you get to the data quicker.

Traditional caging is focused on only the donation and the donor data. But there’s more to be gleaned from your donor’s correspondence with you. Your response manager should be able to log this data to help with future modeling because every bit of data that can predict retention is valuable.

In short, caging is often treated like plumbing: forgotten about until something goes very wrong. And there’s truth and value to that—it’s vital that your response management partner can get your donations deposited and data processed in hours, not weeks.

You deserve peace of mind; so do your donors. Check out the white paper to learn what you might be missing.

You can download the full white paper here.