Download Insightful White Papers and Case Studies for Latest Trends and Strategy

The Impact of AI in Search Optimization
The future of search marketing is here, and AI is reshaping how users engage with content. We’ve just launched The Impact of AI on Search Engine Optimization white paper. It

2023 in Review
Mail revenues were down in 2023, but not on a per piece basis; the decline was due to declining volume. Digital revenues were up in 2023, but investment to get

Moving Beyond RFM to Audience-First Journeys
Miriam is a 7-12 month, multi-gift, $50-$99 donor. Claire is a 13-24-month, multi-gift, $25-$49 donor. If that's all you knew, you'd pick Miriam over Claire in your segmentation. But that

MooreCast 2024
This report is a cutting-edge compilation of insights and forecasts from the brightest minds in nonprofit marketing and fundraising. We will unveil the trends, challenges, and opportunities shaping the nonprofit

The Givingest Tuesday 2023
Overall GivingTuesday results were up 0.6% overall in 2023. At the same time, Moore clients had 50% year-over-year increases in their GivingTuesday campaigns. See the tactics that propelled them to growth

From Oversold to Optimism: A Look at the Stabilizing Paper Market
The past three years have brought unforeseen changes to a once stable and reliable domestic paper market. We’ve seen a radical shift in prices and production fueled by the pandemic,

Expanding Your Circle of Giving to Include the Hispanic Market
Hispanic Americans are twice as likely as the average American to say they would give more if asked. This is a market that can’t be ignored for nonprofit marketers and

Using Influencer Marketing to Stand Out in a Crowded Nonprofit Landscape
In 2022, influencer marketing surpassed $16 billion in market size and is showing no signs of stopping. For many for-profits, influencer marketing propels top-of-funnel digital acquisition. Audiences are already highly

Moore Report: Mail Fundraising Returns to Earth in 2022
Moore’s Mail Fundraising Returns to Earth in 2022 Report acknowledges a decline in charitable giving due to inflation, mainly affecting older donors, but emphasizes resilience in mail giving and an