The Givingest Tuesday 2023 Overall GivingTuesday results were up 0.6% overall in 2023. At the same time, Moore clients had 50% year-over-year increases in their GivingTuesday campaigns. See the ...
From Oversold to Optimism: A Look at the Stabilizing Paper Market The past three years have brought unforeseen changes to a once stable and reliable domestic paper market. ...
Expanding Your Circle of Giving to Include the Hispanic Market Hispanic Americans are twice as likely as the average American to say they would give more if asked. ...
Using Influencer Marketing to Stand Out in a Crowded Nonprofit Landscape In 2022, influencer marketing surpassed $16 billion in market size and is showing no signs of stopping. ...
Moore Report: Mail Fundraising Returns to Earth in 2022 Moore’s Mail Fundraising Returns to Earth in 2022 Report acknowledges a decline in charitable giving due to inflation, mainly ...
What and Why is a CDP? What exactly is a CDP, and why does it matter? In this white paper, What and Why is a CDP, we explain ...
Beyond Caging Slow caging is just like missing a mail date – time passing with lost revenues and no chance to get them back. One organization has lost ...
Navigating the Changing Mail Prospecting Landscape Once upon a time, mail acquisition depended exclusively on list exchange, cost-to-acquire, and single-channel influence. That world is long gone, with co-ops, ...
Diversifying Your Donor File with New and Emerging Donors The average nonprofit’s donor pool demographically looks like America circa 1990. Organizations are looking at younger and more diverse ...