What exactly is a CDP, and why does it matter? In this white paper, What and Why is a CDP, we explain constituent data platforms (CDP) using plain English. We’ll
Slow caging is just like missing a mail date – time passing with lost revenues and no chance to get them back. One organization has lost $4 million due to
Once upon a time, mail acquisition depended exclusively on list exchange, cost-to-acquire, and single-channel influence. That world is long gone, with co-ops, multichannel outreach, and the ability to project future
The average nonprofit’s donor pool demographically looks like America circa 1990. Organizations are looking at younger and more diverse donor cohorts but have had challenges recruiting these audiences. We take
Faith and hope and charity. Larry, Curly, and Moe. Linear TV, connected TV, and PSAs. Some things are just better in threes. Learn the advantages of linear TV, connected TV,
