Precision Marketing Meets Precision Medicine
Whether it’s grateful patients and families, medical professionals, or supportive community members, each donor supports your organization for a personal reason. And each reason is unique. You need a partner who understands how to build lasting connections with customized communications. We help health care organizations grow their reach, strengthen donor relationships, and drive both great financial and patient results.
Tailoring Solutions for Healthcare Organizations
We provide data-driven strategies, omnichannel solutions designed to convert your constituents to givers and tailor each message to each donor’s unique reason for giving.
How Can We Help
You Save Lives?
Our precision marketing has created transformational growth for health care organizations across donor types and channels.
Children's Hospital of Philadelphia Case Study
Challenge
Children’s Hospital of Philadelphia wanted to increase their capacity for major gifts, getting more out of their existing donor base.
Solution
We used Moore’s SimioCloud models on thousands of data points on each American. This AI-based modeling replaced their traditional wealth screen process to highlight not only those with means but willingness to give.
Results
3,000 new major gift prospects, which is a pipeline for six new portfolios, therefore doubling the acquisition pipeline.
17.4% increase in velocity of moves management.
23.4% increase in major gift size.
42% increase in response rate.
Secured a new seven-figure gift from a donor who was previously not identified as a high-value prospect
Children's Hospital Colorado Foundation Case Study
Challenge
CHCF wanted to turn around the compounding decline they had seen for three years in revenue and donor file.
Solution
We produced a comprehensive plan for CHCF based on proven marketing practices for hospital foundations. We also used SimioCloud for improved modeling and audience building.
Results
38% year-over-year revenue growth
42% year-over-year donor file growth
145% improvement in reacquiring inactive donors
 75% increase in new first gift donors
25% increase in average gift amount
