New position establishes innovative growth for nonprofit clients as a priority.
TULSA, Okla. (June 24, 2019) — Moore DM Group, a leading provider of performance-driven marketing solutions, announces the hiring of industry veteran, Jeff Nickel, in the newly created position of chief client development officer. Nickel most recently served as executive vice president of TrueSense Marketing where his direction helped raise hundreds of millions in donations for some of the country’s most well-known charities.
In his new position, Nickel will play a key role in new client development across the Moore DM Group business units, accessing key company leadership to create unique donor marketing solutions for clients seeking breadth and depth in integrated capabilities.
“As a company committed to creating valuable outcomes for our clients, this newly created position establishes innovative growth as a priority,” said Gretchen Littlefield, CEO of Moore DM Group. “Jeff is a well-respected thought leader, responsible for growing the country’s largest nonprofits. He will be pivotal in driving the growth of our clients.”
Nickel is an industry leader who has served nonprofit donor marketing needs for more than 30 years. He is recognized for both his thought leadership and involvement with industry trade organizations including The Nonprofit Alliance and ANA (Association of National Advertisers) Nonprofit Federation.
“Serving nonprofits has been my life-calling since graduating college,” said Nickel. “By joining Moore DM Group, I will be able to provide nonprofits with seamless, integrated solutions to more effectively meet their needs through better data-driven solutions.”
Led by some of the most innovative and effective leaders in the industry, the companies of Moore DM Group work collaboratively to deliver integrated services and solutions ensuring the most impact for nonprofit clients. “I look forward to working with the existing team to serve the needs of the enterprise and fuel progression for each of the business units and the growth of our nonprofit community,” Nickel added.
