What is a Donor Co-op and Why Should You Use One?
Data co-operatives (aka co-ops) are a valuable, yet often misunderstood, tool. After five years of the SimioCloud co-op, we want to give […]
Smarter Segmentation, Stronger Results: How SimioCloud Elevates CTV for Nonprofits
As more nonprofits explore CTV for donor acquisition, one challenge stands out: audience quality. It’s not enough to reach people; it’s about […]
Raise More by Moving Beyond Pro-Premium and Anti-Premium
By Nick Ellinger, Chief Brand Officer Reciprocity is a core principle of persuasion — if someone gives you something, you feel psychologically […]
How to Bring Back Donors with Audience Modeling
When donors lapse, they’re often treated like cold prospects and hit with a generic, “We miss you!” message and a last try […]
Who’s Ready to Give? Let the Data be the Judge.
Warm prospects are already engaged with your mission in meaningful ways. These are your grateful patients, volunteers, petition signers, ticket buyers, alumni, […]
You Know You Need Audience-First Marketing — But What’s The Next Step?
Most nonprofits already know that audience-first, omnichannel marketing is the path to stronger engagement and long-term growth. When you use smarter segmentation […]
Two Seconds with Massive Impacts on Your Marketing
By Nick Ellinger, Chief Brand Officer The first second is what happens when your donor or prospect sees your communication. When your […]
Building a Nonprofit Tech Stack That Actually Works
By Joey Mechelle Farque, Director of Content Marketing Tech stacks. You’ve probably heard the term thrown around lately and might be thinking, […]
And Now for This Commercial Interruption
by Nick Ellinger, Chief Brand Officer Some things are inevitable. Death. Taxes. Hating commercials and ad breaks. But do we really hate […]
Keeping Fundraising Strong Through Uncertain Times
By Abbi Ross, Marketing Writer & Editor It has already been a turbulent year for nonprofits, but thankfully nonprofits are built for […]
Fundraising Lessons from 50 Years of Reinvention: What Nonprofits Can Learn from SNL
Fifty years. That’s a lifetime of reinvention, audience engagement, and cultural impact. The recent Saturday Night Live 50th Anniversary Special was more […]
The Five Love Languages of Fundraising
If you think this is just another feel-good fundraising analogy, think again. We talk a lot about donor engagement, retention, and lifetime […]
