The charity turns to Moore to lead strategy for all direct response efforts
THD will be responsible for all direct response marketing, providing strategic recommendations regarding channel mix and budgetary allocations and ensuring that Make-A-Wish efforts utilize the best-performing media mix powered by SimioCloud, the Moore constituent data platform. Other Moore companies being leveraged for this integrated service solution include Direct Donor TV for media buying and TCM Creative for video creative and production.
“We are honored to work with such a celebrated brand and look forward to building an omnichannel donor experience that engages and acknowledges donors, motivating them to join the cause and stay connected for the long term,” said Linda Williams, chief strategy officer at THD. “Make-A-Wish’s vital mission has given back to so many families over the past four decades by giving kids the strength to fight against critical illnesses.”
Through insight-powered strategies, sophisticated analytical tools, digital marketing techniques, compelling creative and a unique midlevel donor advancement practice, THD will inspire current and future donors to support the mission of Make-A-Wish.
“We look forward to working with THD and applying their data-driven strategies to drive long-term revenue and donor growth,” said Amanda Clayton, vice president of integrated fundraising with Make-A-Wish. “The THD team and Moore enterprise as a whole is highly strategic, creative and laser-focused on solving our challenges.”
“We will use the full resources of Moore to support Make-A-Wish and their fundraising goals,” said Gretchen Littlefield, chief executive officer of Moore. “I am confident that the THD team is the right choice for Make-A-Wish, as their fundraising program is highly complex and requires a company like THD that has the depth and breadth to deliver transformational growth.”
About Make-A-Wish
Make-A-Wish creates life-changing wishes for children with critical illnesses. Headquartered in Phoenix, Arizona, Make-A-Wish is the world’s leading children’s wish-granting organization, operating in every community in the U.S. and in nearly 50 countries worldwide. Together with generous donors, supporters, staff and more than 30,000 volunteers across the U.S., Make-A-Wish delivers hope and joy to children and their families when they need it most. Make-A-Wish aims to bring the power of wishing to every child with a critical illness because wish experiences can help improve emotional and physical health. Since 1980, Make-A-Wish has granted more than 500,000 wishes worldwide; more than 340,000 wishes in the U.S. and its territories alone. For more information about Make-A-Wish America, visit wish.org.
About Moore
Moore is a leading constituent experience management (CXM) company focused on the integration of the donor experience across all platforms, channels and devices. With over 3,500 employees in 40 locations across the country, the company provides strategy, creative, production, media, data and analytic services powered by an ongoing investment in next-generation artificial intelligence and machine learning to nonprofit, political and association clients. Moore is a recognized key contributor in strengthening these sectors.